Episodes
Feb. 2, 2024
Episode 57: Faster sites and fewer ads, Jon Roberts shares the Dotdash Meredith secrets to success
Jon Roberts it the Chief Innovation Officer for Dotdash Meredith, "America's largest digital and print publisher." He bucks the trends in the industry with intense focus on user experience. Visit Marketecture.tv to join our c...
Jan. 30, 2024
Spotify builds a $2 billion audio ads juggernaut through technology and targeting
Per Sandell, VP of Product for Spotify, focuses on Spotify's advertising strategies and products. Sandell highlights Spotify's substantial growth in the ads business, particularly after 2019, emphasizing the global expansion ...
Jan. 26, 2024
Episode 56: Lauren Wetzel on the clean room trough of disillusionment
Lauren Wetzel is the outspoken COO of InfoSum. She talks about the space, the Habu acquisition, composable data stacks, and a lot more. Plus we talk about the WWE going to Netflix, and the Sports Illustrated bloodletting. Vis...
Jan. 19, 2024
Episode 55: Matt Prohaska talks news and the industry moves into the bargaining phase of sandbox adoption
Matt Prohaska talks to us about supporting the news business. Plus Habu acquisition, LG ads follow-up, and Jeff Green goes long against the sandbox. Visit Marketecture.tv to join our community and get access to full-length in...
Jan. 12, 2024
Episode 54: CES wrap up, plus drama at VideoAmp, LG Ads, and Arena
So much drama in ad tech and publishing. Ari reports live from his hotel room at CES. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about...
Jan. 5, 2024
Episode 53: Bill Wise of Mediaocean on running the oldest company in ad tech
Bill Wise, CEO of Mediaocean, talks about how the company came to be by merging with stalwart DDS, along with its current position in the business, and how agency holding companies are evolving. Visit Marketecture.tv to join ...
Dec. 22, 2023
Episode 52 Year-end special bonus episode. Best and worst of 2023, plus predictions.
Eric and Ari talk about the first year of the Marketecture podcast and shout outs for various trends and predictions. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture...
Dec. 22, 2023
Episode 51: What happened at The Arena Group? Former President and COO Andrew Kraft talks publishers, AI, curling, and more.
Andrew Kraft is one of the best known and respected executives in media. He recently left The Arena Group along with CEO Ross Levinsohn in the wake of an AI mini-scandal. We get to the bottom of what happened. Also, are ad te...
Dec. 15, 2023
Episode 50: What's the MRC and why should you care with George Ivie
Long-time head of the Media Rating Council George Ivie talks about the work he does to assure accurate media measurement, how he's working in parallel with the TV JIC, and what this has to do with the movie Quiz Show with Joh...
Dec. 8, 2023
Episode 49: The guys from Taking Inventory talk social commerce
James Borow and Daniel Druger host the Taking Inventory podcast talking all things commerce media and social commerce. They talk with us about Snap, X, open web, and everything else. Visit Marketecture.tv to join our communit...
Dec. 2, 2023
Episode 48: Anne Coghlan from Scope 3 on measuring and reducing carbon in advertising
Scope3's co-founder and COO talks about carbon measurement and reduction, and how it is working with BOK. Plus the TV+ trademark dispute and an update on Kubient and the TV+ trademark dispute. Visit Marketecture.tv to join ou...
Nov. 29, 2023
Justify Your Existence: Vibe.co
Vibe is building "Facebook ads for TV", allowing small and less sophisticated advertisers to show ads on TV for as little as $50 per day. Visit Marketecture.tv to join our community and get access to full-length in-depth inte...
Nov. 17, 2023
Episode 47: Brian Morrissey on how to create a sustainable media model
Brian Morrissey from the Rebooting talks to us about sustainable media models, the Jezebel closing, and Buzzfeed's new strategy. Also YouTube blocks ad blockers. Visit Marketecture.tv to join our community and get access to f...
Nov. 15, 2023
JYE: Channel99 brings view-through technology and analytics to B2B marketing
From the founder of DemandBase, Channel99 is an analytics solution that shows you how your marketing efforts touch specific companies in your ABM strategy. Justify Your Existence is a new format from Marketecture that asks st...
Nov. 10, 2023
Episode 46: Beeswax co-founder Shamim Samadi on bringing oRTB to retail media
Shamim Samadi was the co-founder of Beeswax and a long-time veteran of Google's ad group. Now he's working with the IAB on developing standards for bringing RTB to retail media.
Nov. 8, 2023
Justify Your Existence: Recess is a Marketplace for Real World Sponsorships
Recess is a marketplace where brands can purchase sponsorships of real world events, like races and festivals. Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form ...
Nov. 3, 2023
Episode 45: PrograMADic, the Musical with Tom Triscari
Tom Trisacari talks about the musical he's writing, plus valuations of ad tech companies. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart a...
Nov. 1, 2023
Justify Your Existence with Taiv.tv
Noah Palansky from Taiv.tv explains how his technology replaces the linear ads on bars and restaurant TVs with new creatives specifically targeted and designed for that environment. Justify Your Existence is a new format from...
Oct. 27, 2023
Episode 44: Gavin Dunaway talks fraudulent ads and AdMonsters. Plus a Freewheel update and earnings.
Gavin Dunaway of The Media Trust talks fraudulent ads, including scams targeting the elderly and the early days at AdMonsters. We have an update on the Freewheel duplicate auction issue, and its earnings week for tech giants....
Oct. 24, 2023
Amaze Media Labs - Podcast promotion via contextual display ads
The hardest thing in podcasting is finding an audience. Amaze Media Labs offers an ad buying platform that podcast owners can use to serve digital ads alongside contextually relevant content. Its ads can drive audiences to la...
Oct. 20, 2023
Episode 43: Chris Kane on what makes an MFA site. Plus bid request shenanigans at Freewheel
Chris Kane from Jounce joins us to try to define what an MFA site is and what we should do about them. An anonymous blog post accuses Freewheel of duplicating bid requests. And Fenestra tries to Justify Its Existence. In this...
Oct. 17, 2023
Spaceback - Adapting social posts to display and video ads
Spaceback’s creative automation tools turn high-performing social posts into production-ready ads for brands like CB2, UGG, Ulta and Corkcicle. In our interview, Ari Paparo asks CEO Casey Saran to explain why brands need a ve...
Oct. 13, 2023
Episode 42: Comscore's Jon Carpenter on the JIC and the future of measurement. Plus Scope3 and Sincera funding
Jon Carpenter, the CEO of Comscore, joins us to talk about the company, the JIC, and the future of measurement. Plus Scope3 and Sincera funding rounds. Also Aderize tries to Justify Its Existence. Each week we'll bring you th...
Oct. 10, 2023
Captify - Activating search data for contextual buys
Captify has been around a long time. Historically, the company has used search intent data ingested from its partners’ on-site search to build cookie-based segments that it then licenses to media buyers — typically big agenci...