Episodes
June 14, 2024
Episode 76: David Cohen on the IAB's future and privacy regulation
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
June 7, 2024
Episode 75: AdTechGod and Jeremy Bloom join Marketecture
Big news this week as the Marketecture family expands. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024...
June 3, 2024
IAB Tech Lab: OMSDK with Joe Ranzenbach
The interview with Joe Ranzenbach discusses the development and impact of the IAB Tech Lab's Open Measurement Software Development Kit (OMSDK). This standard, which emerged from the challenges of verifying ad viewability and ...
May 31, 2024
Episode 74: Kerel Cooper on reaching black audiences
Kerel Cooper is the President of Advertising for Group Black. He takes us through how they connect brands with African American audiences and the challenges in the space for buyers and sellers. For more in-depth discussion of...
May 27, 2024
IAB Tech Lab: Ads.txt with Neal Richter
The interview with Neal Richter, Director of Science and Engineering at Amazon DSP, discusses the evolution and impact of IAB Tech Lab standards such as ads.txt, sellers.json, and SChain. These standards were developed to add...
May 24, 2024
Episode 73: Josh Palau on pharma and in-housing
Josh Palau, the VP of Performance Media for Pfizer joins us for a discussion of how programmatic works for pharma marketing, as well as his general experience with in-housing. For more in-depth discussion of these topics and ...
May 20, 2024
IAB Tech Lab Special: Open RTB
The discussion on the openRTB protocol delved into its history, challenges, and impact on the digital advertising landscape. Introduced by Bill Simmons, the protocol aimed to standardize the communication between buyers and s...
May 17, 2024
Episode 72: Ron Jacobson on MMM, plus a Colossus deep dive
Ron Jacobson from Rockerbox talks attribution, the walled gardens, and the future of MMM. Plus Ari goes deep on the Colossus situation. For more in-depth discussion of these topics and links to the news we discuss, subscribe ...
May 13, 2024
IAB Tech Lab Special: VAST
The VAST (Video Ad Serving Template) standard, as explained by Ari Paparo, was developed to facilitate the integration of video ads across various platforms, addressing early challenges in the digital advertising space such a...
May 10, 2024
Episode 71: Hollis Guerra on how to get PR
Also, earnings coverage, SERP disasters, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Mar...
May 6, 2024
IAB Tech Lab Special: The Transparency and Consent Framework
The Transparency and Consent Framework (TCF), discussed by Julia Shullman of Telly, addresses key challenges in digital advertising related to the GDPR and ePrivacy Regulation. TCF standardizes the presentation of information...
May 3, 2024
Episode 70: Kym Insana built an agency entirely with remote WFH moms
Plus Google Network woes, and the Trade Desk - Roku partnership. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyrigh...
April 26, 2024
Episode 69: WPP's CTO spends over $300 million per year on AI
How is WPP investing over $300 million per year on AI? Stephan Pretorius, the company's CTO, explains. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at...
April 19, 2024
Episode 68: Feed DSPs what they eat with Chris Kane
Jounce's Chris Kane joins us for the latest on SPO. Plus X brand safety and "Person on the street" from Possible. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture ne...
April 12, 2024
Episode 67: Why can you buy CTV 214 different ways?
Lara Koenig from MiQ gives us a class on SPO for CTV. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 ...
April 5, 2024
Episode 66: Politics and AI with Richard Raddon of Zefr
Plus Forbes MFA, and AdTheorent acquisition. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry pr...
March 29, 2024
Episode 65: Shane Shevlin still believes in customizable DSPs
Shane tells us about his time at IPONWEB, the birth of BidSwitch, and his new platform, Bedrock. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get ...
March 21, 2024
Episode 64: Listeners Strike Back
Sometimes our listeners have perspectives that differ from ours. So we're giving them a chance to give us some feedback. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketect...
March 15, 2024
Episode 63: Josh Chasin on measurement, plus MediaLink and TikTok drama
Josh is a veteran of the measurement business and he gives his perspective on how measurement is evolving. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new w...
March 8, 2024
Episode 62: Joe Zappa on why ad tech marketing sucks and what your CEO should do about it
Plus the latest controversy with "Ad Bridging" Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry ...
March 1, 2024
Episode 61: RampUp After Dark
Ari's interviews LiveRamp CPO Kimberly Bloomston and former Habu CEO Matt Kilmartin, direct from RampUp. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way...
Feb. 23, 2024
Episode 60: Michael Cassidy on bringing ad dollars to retailers, plus Walmart-Vizio
Michael Cassidy is the CEO of M3, bringing non-endemic advertising dollars to retailers. Think travel brands on suitcase stores. Also we dish on the Undertone early days. Visit Marketecture.tv to join our community and get ac...
Feb. 16, 2024
Episode 59: Ad tech is to technology Innovation what porn is to media innovation
So says our guest, Mike Driscoll from Rill Data. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industr...
Feb. 9, 2024
Episode 58: All About the Privacy Sandbox with Alex Cone from Google
We go deep on the privacy sandbox, the CMA, the recent criticisms from the IAB, and what's next. Alex Cone from Google gives us an in-depth view. Visit Marketecture.tv to join our community and get access to full-length in-de...