Episodes

LiveRamp Safe Haven - Clean rooms from a scaled player in onboarding and identity
June 10, 2022

LiveRamp Safe Haven - Clean rooms from a scaled player in onboarding and identity

David Gilmore, the leader of LiveRamp’s data collaboration products, talks about the company’s clean room solution, Safe Haven, and its integrations with LiveRamp’s other products. For more information about our expert, Ari P...
How LiveRamp TV (formerly Data Plus Math) provides household matching, data activation and attribution
June 9, 2022

How LiveRamp TV (formerly Data Plus Math) provides household matching, data activation and attribution

LiveRamp TV’s chief strategy officer, Jay Prasad, discusses the company’s CTV solution and its integration with LiveRamp’s other products. For more information about our expert, Mike Shields: https://marketecture.uscreen.io/a...
Clean.IO - Protecting publishers and platforms from malicious ads
June 8, 2022

Clean.IO - Protecting publishers and platforms from malicious ads

CEO Geoff Stupay talks with Ari Paparo about how clean.io helps publishers, ad platforms and ecommerce companies detect malvertising. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-...
How Moloco helps gaming and on-demand apps activate their data
June 8, 2022

How Moloco helps gaming and on-demand apps activate their data

Moloco CEO Ikkjin Ahn provides a breakdown of the mobile DSP’s feature set and product roadmap. For more information about our expert, Eric Seufert: https://marketecture.uscreen.io/authors/eric-seufert The full version of th...
AdMix - Product placement for in-game environments
June 7, 2022

AdMix - Product placement for in-game environments

AdMix CEO Samuel Huber describes the company’s platform for injecting brand placements into mobile games. For more information about our expert, Eric Seufert: https://marketecture.uscreen.io/authors/eric-seufert The full vers...
Singular - Connecting marketing data from many sources
June 7, 2022

Singular - Connecting marketing data from many sources

Singular CEO Gadi Eliashiv discusses his company’s measurement and analytics products. For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufert The full version of this episode is ...
Celtra - Creative tools for digital ads across platforms
June 6, 2022

Celtra - Creative tools for digital ads across platforms

Mihael Mikek, CEO of Celtra, talks with Ari Paparo about the company’s creative production tools for publishers and brands. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo...
iSpot - A look-up database for TV content and ads
June 4, 2022

iSpot - A look-up database for TV content and ads

CEO Sean Muller and Product Chief Anthony Skinner describe how iSpot measures streaming and linear TV, with coverage across 40 million TV sets. For more information about our expert, Mike Shields: https://marketecture.uscreen...
Innovid - A TV and video ad server focused on creative management and measurement
June 3, 2022

Innovid - A TV and video ad server focused on creative management and measurement

CTO and Co-founder Tal Chalozin walks us through Innovid’s ad serving, asset management and measurement offering. For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0g...
Simulmedia - The OG TV buying platform
June 2, 2022

Simulmedia - The OG TV buying platform

Simulmedia Chief Product Officer Mike Kim walks us through the company’s TV buying platform and its integrations across linear, cable and CTV inventory. For more information about our expert, Mike Shields: https://marketectur...
Odeeo - In-game audio advertising
June 1, 2022

Odeeo - In-game audio advertising

Odeeo VP Product Liat Barer describes her company’s audio ad formats for casual gaming environments. For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufert The full version of t...
Publica - A CTV ad server with support for unified auctions
June 1, 2022

Publica - A CTV ad server with support for unified auctions

Publica CEO Ben Antier walks us through Publica’s CTV ad server and unified auction functionality. For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0g The full versi...
TV Squared by Innovid - measurement and attribution for converged TV buys
June 1, 2022

TV Squared by Innovid - measurement and attribution for converged TV buys

President Jo Kinsella and CTO Blair Robertson talk about TV Squared’s measurement and attribution platform for converged TV advertising. Recorded: May 2022. For more information about our expert, Mike Shields: https://www.mar...
Incrmntal - Helping marketers measure performance on iOS and TV.
May 31, 2022

Incrmntal - Helping marketers measure performance on iOS and TV.

Incrmntal CEO Maor Sadra discusses the company’s SaaS measurement platform, which doesn’t require customers to turn off their ad buys for periods of time in the way that incrementality testing typically does. For more informa...
Digital Turbine - In-App Ad Tech Embedded On Android Phones
May 30, 2022

Digital Turbine - In-App Ad Tech Embedded On Android Phones

Digital Turbine’s in-app ad platform is aided by partnerships with telcos and OEMs that embed its tech on Android phones. For more information about our expert, Eric Seufert: https://marketecture.uscreen.io/authors/eric-seufe...
MobileMonkey - Sales outreach automation for the mid market
May 27, 2022

MobileMonkey - Sales outreach automation for the mid market

MobileMonkey CEO Larry Kim discusses MobileMonkey’s sales outreach automation tool formid-market companies. For more information about our expert, Jeremy Kagan: https://marketecture.uscreen.io/authors/author-quvE9hNqNw4 The f...
Optable - A flexible model for clean room tech
May 26, 2022

Optable - A flexible model for clean room tech

Optable Chief Product Officer Bosko Milekic and CRO James Prudhomme describe the company’s tech for matching audiences between parties and across data sets. For more information about our expert, Ari Paparo: [Expert Link] The...
ID5 - Identity Without Third-Party Cookies
May 25, 2022

ID5 - Identity Without Third-Party Cookies

Mathieu Roche, CEO with ID5, speaks with Ari Paparo about the company’s cookie-replacement ID, how it works and the extent of its integrations with DSPs, exchanges and other tech platforms. For more information about our expe...
Branch - Deep linking and attribution tools for apps
May 17, 2022

Branch - Deep linking and attribution tools for apps

Alex Bauer discusses how apps like Yelp use the company’s deep linking tech to add customer utility and track conversion events. For more information about our expert, Eric Seufret: https://marketecture.uscreen.io/authors/eri...
Magnite - Revenue and workflow tools for CTV’s supply side
May 10, 2022

Magnite - Revenue and workflow tools for CTV’s supply side

Sean Buckley discusses Magnite’s products for CTV and video monetization and workflow, assembled through the merger of Rubicon Project, Telaria, SpotX and SpringServe. For more information about our expert, Milk Shields: http...
What’s a clean room? CEO Brian Lesser discusses InfoSum’s data collaboration platform
May 10, 2022

What’s a clean room? CEO Brian Lesser discusses InfoSum’s data collaboration platform

Digital Turbine’s in-app ad platform is aided by partnerships with telcos and OEMs that embed its tech on Android phones. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo T...
FULL EPISODE: Scope3 - Brian O’Kelley’s plan to decarbonize advertising
May 9, 2022

FULL EPISODE: Scope3 - Brian O’Kelley’s plan to decarbonize advertising

In this conversation with Ari Paparo, the one and only BOK describes his new venture focused on driving sustainability through the advertising supply chain. Scope3’s platform assesses energy usage associated with advertising ...
IRIS.TV - Structured contextual data for TV and video programming
May 3, 2022

IRIS.TV - Structured contextual data for TV and video programming

IRIS.TV uses computer vision to generate data about video assets that can then be used for targeting, verification and measurement. For more information about our expert, Mike Shields: https://marketecture.uscreen.io/programs...
John Nardone from FlashTalking talks rich media, ad serving and identity solutions
May 3, 2022

John Nardone from FlashTalking talks rich media, ad serving and identity solutions

John Nardone walks us through the offerings of the FlashTalking ad server and identity solution. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo The full version of this e...