Episodes - Page 6 | Marketecture: Get Smart. Fast.

Aug. 16, 2024

Episode 85: Michael Leavitt on the state of digital travel

Aug. 9, 2024

Episode 84: Mark Mannino on Flywheel's $835 exit to Omnicom

Aug. 2, 2024

Episode 83: Craig Kostelic of Conde Nast on thriving within walled gardens

July 26, 2024

Episode 82: Mario Diez on the state of contextual post Oracle's exit

July 23, 2024

Emergency Pod: Google isn't getting rid of cookies after all?

Andrew Cassale from Index Exchange and Paul Bannister from Raptive help analyze today's shocking news. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at...

July 19, 2024

Episode 81: Joe Hirsch on bringing automation to ad ops

July 12, 2024

Episode 80: Danilo Tauro of Uber Advertising gives trends and predictions for commerce media

July 3, 2024

Episode 79: Justify Your Existence Independence Day Special

Three small-ish ad tech companies come on and try to Justify Their Existence. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketectur...

June 28, 2024

Episode 78: Rob Leathern's car is spying on him

Privacy and policy veteran Rob Leathern discusses how Google and Facebook approach various privacy problems and why his Toyota stole his data. For more in-depth discussion of these topics and links to the news we discuss, sub...

June 21, 2024

Episode 77: Gokul Rajaram on building AdSense and Facebook ad platforms

Gokul was the product lead on AdSense, the deal champion for buying DoubleClick, and the head of ad products for Facebook. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Market...

June 14, 2024

Episode 76: David Cohen on the IAB's future and privacy regulation

June 7, 2024

Episode 75: AdTechGod and Jeremy Bloom join Marketecture

Big news this week as the Marketecture family expands. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024...

June 3, 2024

IAB Tech Lab: OMSDK with Joe Ranzenbach

The interview with Joe Ranzenbach discusses the development and impact of the IAB Tech Lab's Open Measurement Software Development Kit (OMSDK). This standard, which emerged from the challenges of verifying ad viewability and ...

May 31, 2024

Episode 74: Kerel Cooper on reaching black audiences

Kerel Cooper is the President of Advertising for Group Black. He takes us through how they connect brands with African American audiences and the challenges in the space for buyers and sellers. For more in-depth discussion of...

May 27, 2024

IAB Tech Lab: Ads.txt with Neal Richter

The interview with Neal Richter, Director of Science and Engineering at Amazon DSP, discusses the evolution and impact of IAB Tech Lab standards such as ads.txt, sellers.json, and SChain. These standards were developed to add...

May 24, 2024

Episode 73: Josh Palau on pharma and in-housing

Josh Palau, the VP of Performance Media for Pfizer joins us for a discussion of how programmatic works for pharma marketing, as well as his general experience with in-housing. For more in-depth discussion of these topics and ...

May 20, 2024

IAB Tech Lab Special: Open RTB

The discussion on the openRTB protocol delved into its history, challenges, and impact on the digital advertising landscape. Introduced by Bill Simmons, the protocol aimed to standardize the communication between buyers and s...

May 17, 2024

Episode 72: Ron Jacobson on MMM, plus a Colossus deep dive

Ron Jacobson from Rockerbox talks attribution, the walled gardens, and the future of MMM. Plus Ari goes deep on the Colossus situation. For more in-depth discussion of these topics and links to the news we discuss, subscribe ...

May 13, 2024

IAB Tech Lab Special: VAST

The VAST (Video Ad Serving Template) standard, as explained by Ari Paparo, was developed to facilitate the integration of video ads across various platforms, addressing early challenges in the digital advertising space such a...

May 10, 2024

Episode 71: Hollis Guerra on how to get PR

Also, earnings coverage, SERP disasters, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Mar...

May 6, 2024

IAB Tech Lab Special: The Transparency and Consent Framework

The Transparency and Consent Framework (TCF), discussed by Julia Shullman of Telly, addresses key challenges in digital advertising related to the GDPR and ePrivacy Regulation. TCF standardizes the presentation of information...

May 3, 2024

Episode 70: Kym Insana built an agency entirely with remote WFH moms

Plus Google Network woes, and the Trade Desk - Roku partnership. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyrigh...

April 26, 2024

Episode 69: WPP's CTO spends over $300 million per year on AI

How is WPP investing over $300 million per year on AI? Stephan Pretorius, the company's CTO, explains. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at...

April 19, 2024

Episode 68: Feed DSPs what they eat with Chris Kane

Jounce's Chris Kane joins us for the latest on SPO. Plus X brand safety and "Person on the street" from Possible. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture ne...