A quick highlight from the AdTechGod Podcast with AdTechGod and Brad Thompson of MediaGo, a BAIDU company, on how SMBs are entering open web programmatic and why AdCP could be the industry’s biggest unlock in 2026. Listen and watch the full episode here: https://www.adtechgodpod.com/ep-111-from-walled-gardens-to-the-open-web-brad-thompson-on-the-dsp-shift-powering-smb-growth/
Brad Thompson from MediaGo, a Baidu Company, joins AdTechGod on the AdTechGod Podcast to break down how SMB advertisers are using performance DSPs as a bridge from walled gardens into open web programmatic. Brad shares his path from agency work to platforms like AOL and MediaMath, why simplifying programmatic is…
Brad Thompson from MediaGo, a Baidu Company, joins AdTechGod on the AdTechGod Podcast to break down how SMB advertisers are using performance DSPs as a bridge from walled gardens into open web programmatic. Brad shares his path from agency work to platforms like AOL and MediaMath, why simplifying programmatic is…
Olivia Kory, Chief Strategy Officer at Haus, shares findings from 640 incrementality tests comparing Meta Advantage+ campaigns with manual setups. Learn how GeoLift holdouts measure true lift, why incrementality matters more than platform attribution, and what brands should watch for when using Meta automation.
Olivia Kory, Chief Strategy Officer from Haus, walks through an 18-month review of 640 incrementality tests run by Haus to compare Meta’s Advantage+ campaigns with manual setups. She explains the shift from hands-on targeting to AI-led buying, why incrementality matters more than platform-reported conversions, and how Geolift holdouts estimate true…
Olivia Kory, Chief Strategy Officer from Haus, walks through an 18-month review of 640 incrementality tests run by Haus to compare Meta’s Advantage+ campaigns with manual setups. She explains the shift from hands-on targeting to AI-led buying, why incrementality matters more than platform-reported conversions, and how Geolift holdouts estimate true…
On the Marketecture Podcast, Matthew Goldstein weighs in on why AI content theft is the real crisis for publishers and how marketplaces and blocking could force fair payment in the agentic web. Listen and watch the full episode here: https://www.marketecturepod.com/episode-151-how-publishers-can-get-paid-for-ai-with-matthew-goldstein/
Matthew Goldstein joins Ari Paparo and Eric Franchi to break down how AI is reshaping publishing, why traffic declines are less scary than content theft, and what it will take for publishers to get paid in an agentic future. They dig into licensing deals, bot blocking, Microsoft’s content marketplace, and…
Matthew Goldstein joins Ari Paparo and Eric Franchi to break down how AI is reshaping publishing, why traffic declines are less scary than content theft, and what it will take for publishers to get paid in an agentic future. They dig into licensing deals, bot blocking, Microsoft’s content marketplace, and…
In Episode 1 of the Brand Trust series, Mike McNeeley of Index Exchange explains how privacy-first ads, real-time brand safety, and better transparency shape premium programmatic today. Watch the full episode here: https://youtu.be/FrMcxLHZH3w
In Episode 1 of the Brand Trust series, sponsored by Mozilla Ads, Mike McNeeley, SVP of Product at Index Exchange, joins the Advertising Forum to unpack why trust and transparency are still active challenges in programmatic. The conversation covers privacy-first monetization with Mozilla Ads, the real cost of chasing cheap…
The Digital Omnibus proposal seeks to upend the EU data protection rules. In part 1 of our coverage, Alan Chapell chats with Dr Gabriela Zanfir-Fortuna of the Future of Privacy Forum about what's driving the Digital Omnibus, and whether it is likely to have a positive impact. More on Gabriela…
OpenAds CEO and co-founder Steven Liss joins Eric Franchi and Joe Zappa to share which AI plays are likely to endure, how SMBs, brands, and agencies are reacting to the company's AI-native ad platform pitch, what brilliant questions VCs are asking adtech founders these days, and how OpenAds is using…
Ron Amram, Global Head of Media at Mars and former Heineken media leader, joins Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus-one) to unpack what brand building looks like heading into 2026. Ron explains how marketing has become more complex…
Tal Shaked explains how Rise spun out of IronSource, the tech behind Smart Auction Management, and why agentic advertising could change creative, buying, and monetization in 2026. Listen and watch the full episode here: https://www.adtechgodpod.com/ep-110-from-spin-off-to-smart-auctions-tal-shaked-on-building-rise-and-the-future-of-agentic-ad-te/
Tal Shaked, Chief Business Officer and co-founder of Rise, joins AdTechGod to trace his unconventional path into ad tech, from early toolbar monetization to driving alternative revenue at Babylon and later helping grow IronSource through strategic acquisitions. He explains how Rise emerged as a necessary spin out ahead of IronSource’s…
Tal Shaked, Chief Business Officer and co-founder of Rise, joins AdTechGod to trace his unconventional path into ad tech, from early toolbar monetization to driving alternative revenue at Babylon and later helping grow IronSource through strategic acquisitions. He explains how Rise emerged as a necessary spin out ahead of IronSource’s…
Jenny Wall from VideoAmp explains why CTV measurement must move past impressions and demos, and how advanced audiences and faster optimization connect TV spend to real business results. Watch and listen the full episode here: https://youtu.be/IRbs0eLsYbg?si=aeIkxed_5aRHQLQQ
Jenny Wall from VideoAmp joins Ari Paparo to unpack why CTV measurement has to evolve past impressions and demos. They dig into outcomes, advanced audiences, clean room data, and the growing need for multiple currencies across linear, streaming, and walled gardens. Expect practical examples, a clear case for audience first…
Jenny Wall from VideoAmp joins Ari Paparo to unpack why CTV measurement has to evolve past impressions and demos. They dig into outcomes, advanced audiences, clean room data, and the growing need for multiple currencies across linear, streaming, and walled gardens. Expect practical examples, a clear case for audience first…
Ari Paparo and Eric Franchi explain why OpenAI is likely to launch an advertising business, from the economics of computing to the power of intent-driven chat, and what that could mean for search budgets. Listen and watch the full episode here: https://www.marketecturepod.com/
Ari Paparo and Eric Franchi discuss a variety of topics, ranging from the latest developments in the Google trial to the implications of AI in advertising. They provide insights on consulting strategies for data companies, share their personal pizza preferences, and explore the future of marketing mix models. The conversation…
