Michael Walrath, CEO of Yext, discusses the evolution of digital presence and the growing importance of structured data in an AI-driven landscape. He reflects on local-first marketing and the challenges of visibility at scale. Eric and Ari also examine Google's delayed cookie deprecation, its impact on ad tech, and broader…
In this episode sponsored by Intent IQ, the discussion revolves around the challenges and opportunities in the advertising industry, particularly focusing on identity solutions for publishers. Gil Dudkiewicz and Roy Shkedi share insights on how publishers can unlock value through innovative partnerships and technology. They emphasize the importance of collaboration,…
In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (marketing executive) sit down with Sarah Harms, VP of Ad Measurement and Marketing at Roku, to unpack what it takes to build a modern brand inside one of the most complex ecosystems—streaming television.…
Alan Chapell is joined by media futurist and former Googler Erez Levin - who makes the case for improved metrics and incentives in digital media. Erez suggests that third-party cookie deprecation and potential antitrust break up of big tech could serve as a means to reboot the ads space towards…
OpenAds CTO (and former Moat engineer) Michael Bishop and Zefr CEO Rich Raddon join Eric and Joe to discuss the evidence-based case (or lack thereof) for brand safety, why we should shift our mindset from safety to suitability and contextual targeting, the link between suitability and performance, and how AI…
In this episode of the AdTechGod pod, Danilo Tauro, Managing Partner at Aperium Ventures, shares his journey from engineering to the ad tech industry. He discusses his experiences at Procter & Gamble, Amazon Ads, and Uber Eats Advertising, highlighting the evolution of ad tech and the importance of networking and…
TripleLift CEO Dave Helmreich joins Ari Paparo to discuss his first 60 days at the helm and how the company is evolving beyond its native roots. They explore TripleLift’s push into creative as a differentiator for programmatic, its role in powering retail media through adaptive commerce solutions, and how it’s…
They say everyone gets their day in court. For Big Tech, it’s looking more like a reckoning. Kait from the Refresh reports on this weeks news. This Week’s Breakdown: • Meta on trial — Zuck, Sandberg, and Mosseri take the stand as the FTC argues Meta bought Instagram to “neutralize”…
DoubleVerify CEO Mark Zagorski joins to discuss the evolving role of measurement, the use of AI, and how DV is addressing scrutiny, while Arielle Garcia and Alan Chapell break down the recent antitrust decision against Google’s ad tech stack and explore what it could mean for the future of competition…
In this episode sponsored by IntentIQ, the discussion revolves around identity solutions in advertising technology, focusing on Intent IQ's offerings. The guests share real-world examples of successful implementations, address the skepticism surrounding new partnerships, and emphasize the importance of curiosity and innovation in overcoming challenges. The conversation also touches on…
In this exciting second episode of Marketecture’s The Brand Forum, hosts Josh Palau and Jeremy Bloom sit down with Erika Lamoreaux, one of the driving forces behind Workday’s renowned brand strategy. Discover how Erika and her team leverage Workday’s forward-thinking culture to deliver meaningful experiences for both customers and employees.…
In this episode, the discussion revolves around identity solutions in advertising technology, focusing on Intent IQ's offerings. The guests share real-world examples of successful implementations, address the skepticism surrounding new partnerships, and emphasize the importance of curiosity and innovation in overcoming challenges. The conversation also touches on the complexities of…
Friend of the pod and Crosshatch CEO Soren Larson joins Eric and Joe to discuss how AI is transforming venture scaling and bootstrapped business building, the hot sectors of adtech, and how LLMs will change the customer experience. Plus, Soren is now a car guy, and Joe presses Eric on…
In this episode of The Refresh, AdTechGod interviews Per Sandell, VP of Product at Spotify, discussing the launch of Spotify's ad exchange and its implications for advertisers and creators. They explore the importance of owning ad tech, the rise of generative AI in advertising, and how Spotify is building a…
In this episode of the Advertising Forum, hosts Jeremy Bloom and AdTech God engage with Fabrice Beer-Gabel and Art Binder to discuss the evolving landscape of identity in digital marketing. They explore the importance of precision in targeting, the challenges posed by cookie-less environments, and the misconceptions surrounding identity solutions.…
In this episode of the AdTechGod Podcast, host AdTech God speaks with Moe Chughtai, the global vice president at MIQ, about his journey in the advertising industry, the evolution of connected TV (CTV) and streaming, and the importance of data and measurement in advertising strategies. They discuss the transition from…
Stop this ride I wanna get off. Here’s what we’re covering in this edition of The Refresh: ▫️ @Google introduced multimodal search (using Google Lens) to its AI Mode (using Gemini AI) in a push to reach the masses (?) ▫️ @Walmart is getting priceyyy. No, not their products (yet),…
In this episode, Ari Paparo interviews Eric Tilbury, Head of Operations at Inouvo, to explore how their platform moves beyond traditional keyword targeting using a proprietary “concept graph.” Tilbury explains how Inouvo identifies the underlying meaning and sentiment of content at the sentence level, enabling more precise ad targeting—even without…
In this episode of The Refresh by Marketecture, Kait breaks down a whirlwind of developments: from Google’s search experience to Walmart’s aggressive retail media push and the economic signals impacting advertising decisions. This week’s highlights: • Google’s AI Mode & Multimodal Search – Search continues to evolve with multimodal inputs…
Anthony Katsur explores the Trusted Server initiative, its impact on ad tech, and how it addresses challenges like browser privacy, signal loss, and ad blocking while enhancing attribution and transparency. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
In this episode of the Advertising Forum, hosts Jeremy Bloom and AdTech God engage with Fabrice Beer-Gabel and Art Binder to discuss the evolving landscape of identity in digital marketing. They explore the importance of precision in targeting, the challenges posed by cookie-less environments, and the misconceptions surrounding identity solutions.…
In this exciting second episode of Marketecture’s The Brand Forum, hosts Josh Palau and Jeremy Bloom sit down with Erika Lamoreaux, one of the driving forces behind Workday’s renowned brand strategy. Discover how Erika and her team leverage Workday’s forward-thinking culture to deliver meaningful experiences for both customers and employees.…
Rob Leathern joins host Alan Chapell to discuss and debate Rob's 10 step plan for fixing the ads space - and why those things probably won't happen. Rob's Notes 19: Why We Haven't Fixed Online Advertising Yet (https://robleathern.substack.com/p/robs-notes-19-why-we-havent-fixed?triedRedirect=true) Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
OpenAI says it won’t build an ad business. Joe and Eric say it will — and it’ll be massive. Plus, how AI is boosting margins, why adtech disproportionately rewards second-time founders, and what Eric’s Enneagram type reveals.