How does a 50-year-old gaming icon like Atari stay relevant in today’s fast-paced creative landscape? In this episode of The Brand Forum, hosts Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Tim Lapetino, Creative Director at…
Ari Paparo speaks with OpenX CRO Matt Sattel about how supply-side platforms (SSPs) are evolving in 2025, transforming programmatic advertising with transparency, quality, AI, and data-driven results. Listen to the full episode: https://www.marketecturepod.com/ssps-beyond-pipes-openxs-matt-sattel-on-the-future-of-curation-spo-and-ai/
Ari Paparo talks with OpenX CRO Matt Sattel about how supply-side platforms are evolving in 2025, from simple “pipes” to intelligent systems focused on quality, transparency, and outcomes. They discuss trends shaping the ecosystem, including curation, data-driven SPO, MFA, and request duplication, as well as the growing influence of AI…
In this engaging conversation, Amy Lanzi, CEO of Digitas North America, shares her unique journey from a finance major to a leader in the advertising industry. She discusses the evolution of client needs, the balance between creativity and data, and the impact of AI and synthetic audiences on marketing strategies.…
Omar Tawakol, CEO of Rembrand, joins Ari Paparo and Eric Franchi to explore how AI is transforming advertising, from virtual product placement to agentic media and the boom in retail networks. Catch the full episode here: https://www.marketecturepod.com/episode-143-omar-tawakol-on-using-ai-to-scale-product-placement/
Ari Paparo and Eric Franchi speak with Omar Tawakol, CEO of Rembrand, about how artificial intelligence is influencing advertising and media. They explore the role of virtual product placement, its implications for creators and publishers, and how automation is shifting the ways audiences engage with content. The conversation also covers…
Ari Paparo and Eric Franchi speak with Omar Tawakol, CEO of Rembrand, about how artificial intelligence is influencing advertising and media. They explore the role of virtual product placement, its implications for creators and publishers, and how automation is shifting the ways audiences engage with content. The conversation also covers…
In this episode of the 'Future is Live' series, Ryan McConville, Chief Product Officer at NBCUniversal, discusses the shift of live events from traditional TV to streaming platforms, highlighting NBCUniversal's leadership in this transition. He shares insights on the impact of programmatic advertising in live environments and the challenges and…
Alan Chapell continues his discussion with Jon Leibowitz on some of the key regulatory issues raised from 2004 - 2013. This includes the investigation re: Google Buzz and Google's settlement of FTC charges it Misrepresented Privacy Assurances to Users of Apple's Safari Internet Browser (which Alan believes had a huge…
U of Digital CEO and co-founder Shiv Gupta joins the pod to educate Joe and Eric on AI's transformation of adtech, the three legs of the modern sales stool, and how sales and marketing are blurring. Plus, Joe finds out about "jeans parties," an ancient practice handed down to Gen…
The Refresh gets a bit of a glow up this week thanks to Ms. Swift and her Life of a Showgirl release ❤️🔥 Here’s who’s also getting a glow up in the world of adtech: ▫️Mastercard is officially launching a commerce media network, powered by access to billions of transactions…
In this episode of the AdTechGod Pod, host AdTechGod speaks with Dan Callahan and Alexander Groysman from Spectrum Reach about the evolving landscape of television advertising. They discuss their backgrounds, the collaboration between product and revenue teams, the impact of technology and AI on the industry, and the importance of…
Ari Paparo, Eric Franchi, and Alan Chapell dive into the Google Remedies Trial and what it could mean for the future of digital advertising. Key highlights: - DOJ vs. Google: What remedies are on the table, from behavioral changes to a possible ADX spin-out - Why Google once considered selling…
In this session, Eric Franchi, Alan Chapell, and Ari Paparo discuss the Google remedies antitrust trial. They also cover OpenAI’s approach to monetization and Amazon’s recent collaborations with Spotify and Netflix. Takeaways • The trial highlights whether behavioral fixes are enough or if divestiture is needed. • Google once considered…
In this session, Eric Franchi, Alan Chapell, and Ari Paparo discuss the Google remedies antitrust trial. They also cover OpenAI’s approach to monetization and Amazon’s recent collaborations with Spotify and Netflix. Takeaways - The trial highlights whether behavioral fixes are enough or if divestiture is needed. - Google once considered…
In this episode of the Advertising Forum, Mark McKee, EVP and General Manager at FreeWheel, discusses the growing importance of live advertising and the integration of programmatic solutions. He highlights Freewheel's investments in live events, the challenges of monetizing live content, and the need for collaboration within the advertising ecosystem.…
In our milestone 100th episode of the AdTechGod Podcast, we’re diving into three big themes: the future of ad tech, the power of giving back, and where agencies are headed next. Segment 1 kicks off with industry legends Ari Paparo and Terence Kawaja. They break down how AI, automation, and…
In our milestone 100th episode of the AdTechGod Podcast, we’re diving into three big themes: the future of ad tech, the power of giving back, and where agencies are headed next. Segment 1 kicks off with industry legends Ari Paparo and Terence Kawaja. They break down how AI, automation, and…
Host Alan Chapell is joined by Jon Leibowitz, former chair of the FTC to discuss the Commission's impact on the digital media landscape from 2004 until 2013. In part 1 of the discussion, Chapell and Mr. Leibowitz talk about the FTC's COPPA rethink, the DNT standard, some early FTC attempts…
On the Friday before Labor Day, Joe and Eric got loose (or Joe got loose and Eric tolerated his shenanigans). Joe debriefs a recent hire that went wrong, Eric discusses Q4 adtech prep, and the guys debate who can do more pull-ups.
This week on The Refresh ⬇️ ▫️Google and the DOJ went back to court in part 2 of Google’s adtech antitrust trial: remedies edition ▫️Gemini, Google’s AI assistant, is being integrated into Chrome. If you see a Gemini star in the top of your Chrome browser, congrats you’ve been chosen.…
In this episode of the AdTechGod pod, host AdTechGod speaks with Kelly Metz, Chief Investment Officer at Spark Foundry. They discuss Kelly's career journey through the advertising and media landscape, the importance of relationships in the industry, and the diverse clientele at Spark Foundry. Kelly shares insights on the evolving…
In this episode of the AdTechGod Pod, host Ad Tech God interviews John Piccone, the Regional President of Adform Americas. They discuss John's extensive background in the ad tech industry, the importance of addressing the overlooked 40% of audiences, and how Adform's independence and transparency set it apart in a…
Pharma advertising is shifting under new privacy laws and policy debates. In this episode, Josh Walsh (BranchLab) shares insights on neural nets with non-health data, funding from Next Ventures, and what regulation could look like in the future. Full Episode: https://www.marketecturepod.com/episode-141-the-state-of-parma-advertising-with-josh-walsh-of-branchlab/