Scott Spencer, co-founder of Rewarded Interest and former DoubleClick and Google product leader, explains why cookie banners failed, how consumer privacy still feels broken, and what it takes to give users real control without hurting publishers or advertisers. Takeaways • RTB wasn’t invented in a single moment. It emerged organically…
Scott Spencer, co-founder of Rewarded Interest and former DoubleClick and Google product leader, explains why cookie banners failed, how consumer privacy still feels broken, and what it takes to give users real control without hurting publishers or advertisers. Takeaways - RTB wasn’t invented in a single moment. It emerged organically…
Horizon Media’s Domenic Venuto breaks down why brands are demanding transparent AI, how first-party data enrichment builds confidence, and what trust first media looks like going forward. Watch the full episode here: https://youtu.be/iDQVIvT4WGo
In episode 4 of the Brand Trust series sponsored by Mozilla Ads, Jeremy Bloom and AdTechGod sit down with Horizon Media Chief Product and Data Officer Domenic Venuto, who unpacks why trust has become central to modern advertising. He explains how Horizon’s AI native Blue Platform uses first-party data enrichment…
In episode 4 of the Brand Trust series sponsored by Mozilla Ads, Jeremy Bloom and AdTechGod sit down with Horizon Media Chief Product and Data Officer Domenic Venuto, who unpacks why trust has become central to modern advertising. He explains how Horizon’s AI native Blue Platform uses first-party data enrichment…
Host Alan Chapell welcomes Commissioner Mark Meador of the Federal Trade Commission to talk about the future of conservative antitrust, the importance of protecting kids and the impact of the regulatory environment on the digital media marketplace. Commissioner Meador's bio can be found at https://www.ftc.gov/about-ftc/commissioners-staff/mark-r-meador. The Chapell Report can be…
Eric Franchi and Joe Zappa commune 1:1 for a discussion of the role luck plays in entrepreneurship and how you can create your own luck, the unparalleled value of a charismatic, provocative chief evangelist (Alex Karp case study), and the three conditions required to create a category. Also, Eric offers…
A quick cut from our conversation with Andrew Cassin (Cadent) on what partnership success looks like now, clarity on the “why,” cleaner paths, and a more human approach to relationship building. Listen and watch the full episode here: https://www.adtechgodpod.com/ep-112-programmatic-partnerships-with-purpose-andrew-cassin-on-growth-empathy-ad-tech-future/
Natasha Shaikh from Wells Fargo explains how brand safety has grown beyond ad placement into AI-shaped brand sentiment, and why marketers must protect trust while still hitting performance goals. Watch the full episode here: https://www.youtube.com/watch?v=yisxj5FqSbs&t=343s
Andrew Cassin, Senior Director of Programmatic Partnerships at Cadent, joins AdTechGod to discuss what strong programmatic partnerships look like today, how the industry has moved beyond a “set it and forget it” mindset, the importance of building clean supply paths, and how to stay human as the industry continues to…
Natasha Shaikh, Head of Paid Media Center of Excellence at Wells Fargo, joins the Brand Trust series sponsored by Mozilla Ads to unpack how brand safety has expanded beyond placement into sentiment, especially as AI shapes how brands appear to consumers. She explains why trust can break in a single…
Natasha Shaikh, Head of Paid Media Center of Excellence at Wells Fargo, joins the Brand Trust series sponsored by Mozilla Ads to unpack how brand safety has expanded beyond placement into sentiment, especially as AI shapes how brands appear to consumers. She explains why trust can break in a single…
Andrew Cassin, Senior Director of Programmatic Partnerships at Cadent, joins AdTechGod to discuss what strong programmatic partnerships look like today, how the industry has moved beyond a “set it and forget it” mindset, the importance of building clean supply paths, and how to stay human as the industry continues to…
Andrew Casale of Index Exchange and Megan Pagliuca of Omnicom Media Group share how programmatic is unlocking live sports moments, why standards like podding and advanced ad requests matter, and how sell-side decisioning and practical AI are pushing the market toward a more efficient, modular future. Listen and watch the…
Andrew Casale, CEO, Index Exchange, and Megan Pagliuca, Chief Product Officer, Omnicom Media Group, unpack how live sports and streaming are becoming more addressable through programmatic, why new standards are fixing real-time “spike” problems, and how sell-side decisioning and AI-driven curation could reshape efficiency and fees across the open internet.…
Andrew Casale, CEO, Index Exchange, and Megan Pagliuca, Chief Product Officer, Omnicom Media Group, unpack how live sports and streaming are becoming more addressable through programmatic, why new standards are fixing real-time “spike” problems, and how sell-side decisioning and AI-driven curation could reshape efficiency and fees across the open internet.…
Tune into our conversation with MoPub and MAX founder Jim Payne on why CloudX lets teams manage their entire mobile stack as code and hand the busywork to AI. Listen and watch the full episode here: https://www.marketecturepod.com/episode-152-jim-payne-is-back-his-new-sdk-lets-you-control-monetization-with-ai/
Ari Paparo and Eric Franchi sit down with MoPub and MAX founder Jim Payne to unpack his new company CloudX, how “monetization as code” lets mobile publishers manage their entire ad stack in files that AI can edit, why he teamed up with Meta on a secure auction using trusted…
Ari Paparo and Eric Franchi sit down with MoPub and MAX founder Jim Payne to unpack his new company CloudX, how “monetization as code” lets mobile publishers manage their entire ad stack in files that AI can edit, why he teamed up with Meta on a secure auction using trusted…
Orville McDonald from Mozilla breaks down how Firefox thinks about privacy first advertising, why user choice matters, and how brands can still measure results without tracking people across the web. Watch the full episode here: https://youtu.be/dZj2kuIBmuY
Orville McDonald, Senior Director of Ads Products at Mozilla, joins the Brand Trust series sponsored by Mozilla Ads to unpack why advertising is essential to keeping the open web alive, and why the industry must move past surveillance-based models. He explains Mozilla’s approach to “privacy plus performance,” where user choice,…
Peter Craddock joins Alan Chapell to discuss the EU Digital Omnibus proposal - and debate the value of simplification of the digital privacy rules in Europe. Peter views these changes as pragmatic, while Alan is concerned that we’re trading in one set of ambiguities to another. More on Peter Craddock…
Transmit co-founder and CPO Scott Young joins Eric Franchi and Joe Zappa to weigh in on the current state of streaming, why live sports are the crown jewel of CTV, how the YouTube TV-Disney controversy unfolded, and the role AI will play in the future of the channel. Plus, Scott…
