In this episode, Oren Kaniel, CEO and co-founder of AppsFlyer, shares insights into the evolution of mobile attribution and marketing analytics over the past 14 years. He discusses the initial gap in the market that led to the creation of AppsFlyer, the pivotal moments that validated their approach, and the…
This interview was recorded at Marketecture Live. Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
In this week’s episode of The Refresh News, Kait from Marketecture unpacks the countdown to TikTok’s next ban deadline, Facebook’s surprising return to its roots, and Meta’s controversial push for principal-based media buying. It’s a blend of tech speculation, platform nostalgia, and some hard-hitting ad industry strategy. This week’s highlights:…
Ari, Eric, and Brian Wieser dive into the revised 2025 ad forecast, what’s driving uncertainty, and the potential impact of pharma ad bans. Plus, AI advancements reshaping media buying, IAB’s latest technology, and YouTube allowing host-read ads. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
In this episode, Jackelyn Keller, CMO of Comscore, discusses the evolution of advertising currency, the transformation of Comscore from a measurement company to a data-centric organization, and the importance of navigating data chaos in the advertising industry. She emphasizes the need for partnerships and the role of data in understanding…
Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens. In our inaugural episode, Josh and Jeremy sit down with Alex Birchmeier of Conagra Brands. Alex…
Research and measurement guru Rick Bruner joins Alan to discuss how measurement fits into the ads space - and stirs the pot a bit re: the need for identity in measurement. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
Matt Newcomb, head of Azerion in the US, UK, and APAC, joins Eric Franchi and Joe Zappa to dive deep into mergers and acquisitions. They discuss how the CEO can maximize a company's chances of a favorable exit, integration best practices, what will drive adtech M&A over the next couple…
Welcome to the Future of Thought Leadership – on the Mediterranean. In June 2025, AdTechGod, Marketecture Media, and The Advertising Forum are ditching the lanyards and boarding the yachts at Cannes Lions 2025. Hot Yachts – the ultimate studio where the biggest names in AdTech, marketing, and media drop anchor…
In this episode of the AdTechGod Pod, Heather Macaulay, President of MadTech, shares her journey through the ad tech industry, discussing her career path, the culture at MadTech, and the always changing AdTech and MarTech industry. She emphasizes the importance of connectivity, efficiency, and personal relationships in the industry, while…
At the Marketecture Live event, Bill Wise (CEO of Mediaocean) and Grant Parker (President of Innovid) discussed the merger of Flashtalking and Innovid, emphasizing scale, independence, and AI-driven innovation in ad tech. They highlighted balancing control and transparency for advertisers while competing with Google’s ecosystem. The conversation covered AI’s role…
In this week’s episode of The Refresh, Kait from Marketecture covers a surprisingly calm week in advertising—on the surface. From Claude’s long-awaited web search update to billion-dollar losses at Apple TV+ and a broader philosophical take on the state of the ad industry, this one is quiet but loaded. This…
Brian O'Kelley joins Ari on stage at Marketecture Live where they go in depth on the latest product announcements from Scope3. Also, Ari and Eric discuss highlights from Marketecture Live, including Innovid’s brand launch, Netflix’s Ad Suite, updates in ad tech, and recent media M&A activity. Learn more about your…
The Brand Forum is the newest podcast from Marketecture. Every week we'll feature conversations with leading voices from brands, exploring their challenges, techniques, and vision for how to move advertising and marketing forward. Hosted by Marketecture co-founder Jeremy Bloom, and Pfizer's Josh Palau, we hope The Brand Forum will become…
In this episode sponsored by Comscore, Molly Seymour, Campaign Measurement Manager at Ford Motor Company, discusses the complexities of media measurement from a brand's perspective. She emphasizes the importance of tailored KPIs for different media channels, likening them to various types of vehicles. The conversation explores how Ford optimizes campaigns…
Alan Chapell speaks with Jessica Lee from Loeb & Loeb on the challenges of navigating the health targeting space in the U.S. and Europe. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
Eric and Joe discuss the three things you need to do to maximize the impact of a product launch or press announcement by analyzing the success of two launches last week: Scope3's AI products and Aperiam 2.0. Plus, Eric can't sit with Joe at lunch, and Eric is hoarding modernist…
In this episode of Refresh by Marketecture Media, host AdTechGod speaks with Grant Parker, President at The new Innovid, about the recent rebranding following Mediaocean's acquisition of Innovid. They discuss the significance of the merger, the strategic choice of the name Innovid, and the future direction of the company, focusing…
In this episode of the AdTechGod pod, host AdTech God interviews Molly McArdle, SVP Marketplace at Sonobi. They discuss Molly's journey into the ad tech industry, the challenges and rewards of working in startups, the importance of demand transparency in advertising, and the role of AI in improving inventory quality.…
For the first week in weeks, we did not have any M&A activity to report 🧘🏻♀️ Here’s what happened in advertising last week: ▫️Scope3 isn’t just talking about agentic AI, they’re doing the thing, announcing two new products powered by generative AI ▫️Meta is (finally) rolling out Community Notes, their…
Sovrn's Signal product is an on-page measurement and data enrichment tool designed to help publishers increase the value of their ad inventory. In the interview, Peter Cunha, Managing Director of Signal at Sovrn, explains that the product enhances bid requests by incorporating attention metrics, dynamic floor pricing, and identity signals…
In this episode of The Refresh, Kait from Marketecture Media breaks down the biggest developments in advertising and media, from Scope3’s AI-driven innovations to Meta’s new fact-checking approach and the latest on TikTok’s uncertain future. This week’s highlights: • Scope3’s AI-powered announcements – A new Agentic Advertising Platform and brand…
