Pixability’s Jackie Paulino shares how their AI agent, Pixie, is changing YouTube ad curation and performance. \Watch the full episode here: https://youtu.be/SFgIHTNJH28
Pixability Chief Product Officer Jackie Paulino joins Ari Paparo to discuss how their new AI agent, Pixie, is revolutionizing YouTube ad curation. Discover how Pixability combines data, agentic AI, and human insight to enhance performance, ensure brand safety, and navigate the world of AI-generated video content. Takeaways • Pixability introduces…
Pixability Chief Product Officer Jackie Paulino joins Ari Paparo to discuss how their new AI agent, Pixie, is revolutionizing YouTube ad curation. Discover how Pixability combines data, agentic AI, and human insight to enhance performance, ensure brand safety, and navigate the world of AI-generated video content. Takeaways - Pixability introduces…
Scott Stedman of The Imaginarium joins to talk about the evolution of B2B marketing, from unbundled ABM and account-based CTV to how AI is changing creative work. Listen to the full episode here: https://www.marketecturepod.com/episode-145-the-current-state-of-digital-b2b-with-scott-stedman-of-imaginarium/ #B2BMarketing #AdTech #Marketecture #MarketingPodcast #AriPaparo #EricFranchi #ScottStedman #ABM #AI #Advertising #MarketingStrategy
Ari Paparo and Eric Franchi sit down with Scott Stedman, founder and CEO of The Imaginarium, to unpack how business-to-business marketing is changing. They discuss the evolution of account-based marketing, the move toward more flexible and data-driven strategies, and why distinctiveness, not just differentiation, is what makes brands stand out.…
Ari Paparo and Eric Franchi sit down with Scott Stedman, founder and CEO of The Imaginarium, to unpack how business-to-business marketing is changing. They discuss the evolution of account-based marketing, the move toward more flexible and data-driven strategies, and why distinctiveness, not just differentiation, is what makes brands stand out.…
In this episode of The Future Is Live, Dentsu’s Chief Investment & Activation Officer Cara Lewis joins Jeremy Bloom and AdTechGod to discuss the powerful intersection of live content, attention, and programmatic advertising. Discover how Dentsu leverages programmatic to make live media more accessible, the growing importance of communal viewing…
Anne joins Eric Franchi and Joe Zappa to discuss why the Ad Context Protocol matters, what it will take for agentic advertising to achieve widespread adoption, how agents will drive better outcomes for open internet advertising, and the evolution of Scope3. Plus, Joe gives Anne a chance to dunk on…
On this episode, Alan Chapell is joined by Connecticut State Senator James Maroney as the Senator shares the backstory regarding how he got involved in pushing for a privacy law in Connecticut, how those efforts are impacted by lobbying efforts, and how different states are collaborating to create the privacy…
What went down in adtech this week? Here’s the scoop: ▫️The Trade Desk leveraged its presence at the Prebid Summit to give more details on how OpenAds and PubDesk will function + their benefits ▫️Ad Context Protocol (AdCP) catapulted adtech into its agentic era with a jam packed launch party,…
In this episode of the AdTechGod Pod, host AdTechGod speaks with Brittany Scott, VP of Brand Partnerships at Zefr. Brittany shares her unique journey from working at major brands like Kellogg and SC Johnson to transitioning into the ad tech space at Meta and now Zefr. The conversation delves into…
In this episode of the AdTechGod Pod, host AdTechGod speaks with Brittany Scott, VP of Brand Partnerships at Zefr. Brittany shares her unique journey from working at major brands like Kellogg and SC Johnson to transitioning into the ad tech space at Meta and now Zefr. The conversation delves into…
Stephen Yap, CRO of Perion, talks with Ari Paparo about unifying ad tech, AI in marketing, and how Perion One is changing cross-channel media planning. Listen to the full episode here: https://www.marketecturepod.com/stephen-yap-on-perion-one-ai-integration-and-the-future-of-cross-channel-advertising/
Ari Paparo interviews Steven Yap, the Global Chief Revenue Officer of Perion Network, during Advertising Week in New York. They discuss the evolution of Perion, the launch of Perion One, and the importance of unifying technology in advertising. The conversation delves into the role of AI in optimizing marketing strategies,…
Ari Paparo interviews Steven Yap, the Global Chief Revenue Officer of Perion Network, during Advertising Week in New York. They discuss the evolution of Perion, the launch of Perion One, and the importance of unifying technology in advertising. The conversation delves into the role of AI in optimizing marketing strategies,…
Ari Paparo and Eric Franchi sit down with Rich Greenfield of Lightshed Partners to unpack Larry Ellison’s growing media empire, from Skydance’s Paramount acquisition to TikTok’s U.S. deal, and what it all means for AI, ad tech, and traditional media. Highlights: - The real story behind Paramount, Skydance, and Warner…
Ari Paparo and Eric Franchi speak with Rich Greenfield from LightShed Ventures about the state of traditional and digital media. They discuss Paramount’s evolving strategy, Larry Ellison’s growing role in media and technology, TikTok’s U.S. restructuring, and The Trade Desk’s Ventura OS. The conversation also touches on how AI and…
Ari Paparo and Eric Franchi speak with Rich Greenfield from LightShed Ventures about the state of traditional and digital media. They discuss Paramount’s evolving strategy, Larry Ellison’s growing role in media and technology, TikTok’s U.S. restructuring, and The Trade Desk’s Ventura OS. The conversation also touches on how AI and…
Madison Ave Returns A massive thank you to our incredible sponsors who brought Madison Ave Returns to life: AdRoll , Affinity Answers, Basis, Bright Mountain, OpenX, Mod Op and Perion. We couldn’t have done it without you!! Big shoutout to the agencies and brands who came ready to connect and…
In this episode of The Advertising Forum, sponsored by Freewheel, Katie Johnson, Senior Programmatic Director at New Engen, Inc. discusses the impact of live events and programmatic advertising. She highlights the importance of live sports and events for brands, the role of data in targeting audiences, and how Freewheel is…
Ari Paparo talks with OpenX CRO Matt Sattel about how supply-side platforms are evolving in 2025, from simple “pipes” to intelligent systems focused on quality, transparency, and outcomes. They discuss trends shaping the ecosystem, including curation, data-driven SPO, MFA, and request duplication, as well as the growing influence of AI…
Journalist Patrick McGee joins host Alan Chapell to discuss his book "Apple in China" as Alan draws additional pearls of wisdom from Patrick's work that can be used to guide everyone working in the digital media and regulatory world. From an in-depth discussion of geopolitics, a funny Seinfeld reference and…
Eric Franchi and Joe Zappa discuss the acquisition of IAS and the company's potential future directions, how an open internet adtech company could crack the SMB market and which companies are most likely to do it, and the surge of optimism around AI — from GEO to OpenAI to Silicon…