Walmart Connect has quickly evolved from a search-driven retail media platform into a full-funnel advertising powerhouse. In this episode, Ari Paparo sits down with Khurrum Malik, VP of Business and Product Marketing at Walmart Connect, to unpack how Walmart is combining on-site search, off-site media, CTV via Vizio, and closed-loop…
Walmart Connect has quickly evolved from a search-driven retail media platform into a full-funnel advertising powerhouse. In this episode, Ari Paparo sits down with Khurrum Malik, VP of Business and Product Marketing at Walmart Connect, to unpack how Walmart is combining on-site search, off-site media, CTV via Vizio, and closed-loop…
In this episode of the AdTechGod Pod, Al Kallel, founder and CEO of Nativeads.AI, shares insights from his extensive experience in the advertising technology space. The conversation explores the evolution of consumer experiences in advertising, the transformative role of AI, and the importance of personalization and data collaboration. Al discusses…
In this episode of the AdTechGod Pod, Al Kallel, founder and CEO of Nativeads.AI, shares insights from his extensive experience in the advertising technology space. The conversation explores the evolution of consumer experiences in advertising, the transformative role of AI, and the importance of personalization and data collaboration. Al discusses…
Anthony Katsur, CEO of IAB Tech Lab, explains why agentic AI is still early, why the hype is ahead of reality, and what the ad industry should focus on instead. Listen and watch the full episode here: https://www.adtechgodpod.com/ep-114-anthony-katsur-ceo-iab-tech-lab-on-agentic-ai-hype-privacy-and-the-future-of-ad-tech/
AdTechGod and Anthony Katsur discuss the evolving landscape of the advertising industry, particularly focusing on the concept of Agentic AI. They explore the current hype surrounding Agentic AI, its potential impact on digital media buying and selling, and the challenges related to privacy and measurement. The discussion also touches on…
AdTechGod and Anthony Katsur discuss the evolving landscape of the advertising industry, particularly focusing on the concept of Agentic AI. They explore the current hype surrounding Agentic AI, its potential impact on digital media buying and selling, and the challenges related to privacy and measurement. The discussion also touches on…
From Marketecture Live: Jayson Dubin, CEO and Founder of Playwire, explains why AI isn’t a shortcut. Real outcomes start with humans, then rigorous testing: one site, five sites, ten sites, then scale across the network. Even with models for price floors, traffic shaping, bid shaping, and timeouts, these are complex…
On Marketecture Live, Jayson Dubin, CEO and Founder of Playwire, explains how publishers can grow revenue and improve performance by combining machine learning with human intelligence. He shares concrete results from AI-driven traffic shaping and price floor optimization, walks through Playwire’s Quality, Performance, Transparency (QPT) initiative, and discusses major ecosystem…
On Marketecture Live, Jayson Dubin, CEO and Founder of Playwire, explains how publishers can grow revenue and improve performance by combining machine learning with human intelligence. He shares concrete results from AI-driven traffic shaping and price floor optimization, walks through Playwire’s Quality, Performance, Transparency (QPT) initiative, and discusses major ecosystem…
Professor Daphne Keller joins host Alan Chapell to discuss the implications of the EU Court of Justice decision in Russmedia - demonstrating that "breaking the Internet" is no longer solely the domain of pop stars like Taylor Swift. An expert in platform regulation and intermediary liability, Professor Keller explains how…
Aaron Goldman (Mediaocean), Tony Marlow (LG Ads), and Jackelyn Keller (Jackwell Partners) share fast insights on AI buzzwords, ad tech trends, and what will truly matter for marketers heading into 2026. Listen and watch the full episode here: https://www.adtechgodpod.com/ep-113-mediaocean-lg-ads-and-jackwell-partners-on-ai-hype-and-adtech-trends-for-2026/
Marketecture Wrapped 2025: Ari Paparo and Eric Franchi break down the biggest ad tech story of the year, the hottest trends, and what to watch in 2026. Listen and watch the full episode here: https://www.marketecturepod.com/episode-154-marketecture-wrapped-predictions-year-in-review-and-shout-outs-from-eric-and-ari/
In this episode, Ari Paparo and Eric Franchi reflect on the past year in ad tech and discuss their predictions from the previous year, the growth of Marketecture, and the biggest news stories in the industry. They highlight key CEOs and companies, explore current trends, and make predictions for the…
In this episode, Ari Paparo and Eric Franchi reflect on the past year in ad tech and discuss their predictions from the previous year, the growth of Marketecture, and the biggest news stories in the industry. They highlight key CEOs and companies, explore current trends, and make predictions for the…
In this episode of the AdTechGod Pod, guests Aaron Goldman (Mediaocean), Tony Marlow (LG Ads), and Jackelyn Keller (Jackwell Partners) reflect on the past year in advertising, the impact of AI, and the trends shaping the future. The conversation covers everything from weird meetings in 2025 to the overhyped nature…
In this episode of the AdTechGod Pod, guests Aaron Goldman (Mediaocean), Tony Marlow (LG Ads), and Jackelyn Keller (Jackwell Partners) reflect on the past year in advertising, the impact of AI, and the trends shaping the future. The conversation covers everything from weird meetings in 2025 to the overhyped nature…
Dr. Mark Grether, SVP and General Manager at PayPal, joins Ari Paparo on Marketecture Live to discuss how retail media is evolving beyond the traditional model. Retail media usually starts with brands already selling in a retailer. But there’s a new dynamic: advertisers want to show up where consumers are…
Dr. Mark Grether, SVP & General Manager, PayPal, unpacks how PayPal is reshaping commerce media by leveraging its transaction graph across 30 million merchants and 400 million consumers at Marketecture Live. From democratizing retail media for SMBs to monetizing Venmo’s social feed and enabling agentic commerce with trusted payments, this…
Dr. Mark Grether, SVP & General Manager, PayPal, unpacks how PayPal is reshaping commerce media by leveraging its transaction graph across 30 million merchants and 400 million consumers at Marketecture Live. From democratizing retail media for SMBs to monetizing Venmo’s social feed and enabling agentic commerce with trusted payments, this…
Did our 2025 manifestations for the ad industry become reality? Let’s check in: - Return of the brand - Curation as a practice, not a product - A focus on AI fundamentals - Premium CTV inventory for all
Former Google product leader Scott Spencer breaks down why consent popups frustrate users and what real privacy control should look like today. Listen and watch the full episode here: https://www.marketecturepod.com/episode-153-scott-spencer-invented-rtb-now-hes-taking-on-cookie-banners/
