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Latest videos from Marketecture.

Nov. 5, 2025

Jason White on Reinventing Digital Monetization: Inside Mula’s Agentic Future

Jason White, CEO of Mula, discusses the concept of agentic monetization and the evolution of digital content monetization. He highlights the importance of data in creating personalized user experiences and the need for digital media publishers to adapt to changing market dynamics. The conversation explores the challenges faced by publishers…

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Nov. 5, 2025

Episode 54: The Enshittification of Everything (including digital media)

Cory Doctorow is a prolific writer of both fiction and non-fiction. His latest book is Enshittification: Why Everything Suddenly Went Wrong and What To Do About It. Cory and host Alan Chapell discuss the three stages of enshittification, its root causes, and the underlying social movement that is critical to…

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Nov. 4, 2025

Shopsense President Bryan Quinn on Content-to-Commerce and Partnering with TTD

Bryan joins Eric Franchi and Joe Zappa to discuss the content-to-commerce phenomenon Shopsense is pioneering, the startup's partnership with The Trade Desk, and leadership lessons from Amazon. Shopsense is an Aperiam portco and Sharp Pen client.

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Nov. 4, 2025

The Refresh: Weekly Advertising News | 11.4.25

Earnings season, we meet again. This week on The Refresh, we take a look at Meta, Google, and Amazon’s third quarter earnings. All three of these Big Tech heavyweights saw record growth for the quarter while also spending record amounts of cash to not only keep up in the AI…

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Nov. 4, 2025

Startup Showcase at Marketecture Live did not disappoint.

Hosted by Eric Franchi (Aperiam) and Sanja Partalo (S4S Ventures), five innovators took the stage to pitch the future of marketing, media, and adtech. Big congrats to our winners: * Olyzon – Jules Minvielle, Co-Founder & CEO * MadConnect – Heather Macaulay, President And a shoutout to all the stellar…

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Nov. 3, 2025

Ep. 105 David Danziger on AI, Human Connection, and the Future of Ad Tech

David Danziger, SVP of partnerships at Dstillery joins AdTechGod. They discuss David's journey in the ad tech industry, the impact of technological advancements on audience segmentation, and the role of AI and machine learning in advertising. David emphasizes the importance of human relationships in client interactions and shares his passion…

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Nov. 3, 2025

Ep. 105 David Danziger on AI, Human Connection, and the Future of Ad Tech

David Danziger, SVP of partnerships at Dstillery joins AdTechGod. They discuss David's journey in the ad tech industry, the impact of technological advancements on audience segmentation, and the role of AI and machine learning in advertising. David emphasizes the importance of human relationships in client interactions and shares his passion…

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Nov. 3, 2025

Luke Schoenberger on Simplifying Publisher Ad Tech with Playwire’s Wrapper

Publishers are taking control of their monetization, and Playwire is leading the way. Ari Paparo chats with Luke Schoenberger on how Playwire helps publishers bridge the gap between web and app monetization. Watch the full episode here: https://youtu.be/DLeanYJ3idM

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Nov. 3, 2025

Luke Schoenberger on Simplifying Publisher Ad Tech with Playwire’s Wrapper

Ari Paparo interviews Luke Schoenberger, Executive Vice President of Product Engineering at Playwire. They discuss Playwire's role as a major sales house for publishers, the development of a custom wrapper for ad monetization, and the challenges and opportunities in the display advertising landscape. Luke shares insights on the transition to…

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Nov. 3, 2025

Luke Schoenberger on Simplifying Publisher Ad Tech with Playwire’s Wrapper

Ari Paparo interviews Luke Schoenberger, Executive Vice President of Product Engineering at Playwire. They discuss Playwire's role as a major sales house for publishers, the development of a custom wrapper for ad monetization, and the challenges and opportunities in the display advertising landscape. Luke shares insights on the transition to…

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Oct. 31, 2025

Episode 146: Terry Kawaja Lets Loose on the Marketecture Live Stage

Terence Kawaja of LUMA Partners breaks down how AI is reshaping the future of advertising and launches the fifth phase of ad tech. Recorded live at Marketecture Live NYC. Listen and watch the full episode here: https://www.marketecturepod.com/episode-146-terry-kawaja-lets-loose-on-the-marketecture-live-stage/ #MarketectureLive

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Oct. 31, 2025

Episode 146: Terry Kawaja Lets Loose on the Marketecture Live Stage

Ari Paparo and Eric Franchi recap the highlights from Marketecture Live II, discussing the event's success, key speaker insights, and upcoming plans for the next event. They delve into recent earnings reports from major tech companies, including Meta and Google, analyzing market trends and the implications of Google's antitrust cases.…

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Oct. 31, 2025

Episode 146: Terry Kawaja Lets Loose on the Marketecture Live Stage

Ari Paparo and Eric Franchi recap the highlights from Marketecture Live II, discussing the event's success, key speaker insights, and upcoming plans for the next event. They delve into recent earnings reports from major tech companies, including Meta and Google, analyzing market trends and the implications of Google's antitrust cases.…

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Oct. 29, 2025

Episode 53: A successful career in privacy.

The care and feeding of a successful career - particularly in privacy or regulatory circles remains an under-discussed topic. Career coach Doug Miller joins Alan to discuss the changing role of the privacy pro over the past two decades and the challenges we all face as we try to juggle…

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Oct. 28, 2025

Lessons from BOK and Other Marketing Tips

In part 2 of "Common Marketing Misconceptions of Adtech CEOs," Joe Zappa and Eric Franchi discuss a viral post by Scope3's Brian O'Kelley and what other adtech founders and CEOs can learn from his approach to CEO evangelism. Then they bat back and forth other common mistakes, such as worrying…

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Oct. 28, 2025

Inside Variety: Dea Lawrence on Leading a 120-Year-Old Brand Into the Future

In this episode, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) engage with Dea Lawrence, Chief Operating Officer and Chief Marketing Officer of Variety, discussing the brand's rich history and its evolution over 120 years. Dea shares insights on…

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Oct. 28, 2025

The Refresh: Advertising + AdTech News | 10.28.25

Filling up your jack-o-lantern with some juicy AdTech news this week 👻 ▫️To mostly no-one’s surprise and some dismay, Google officially shuts down the Privacy Sandbox, adding another ghost to their machine ▫️Warner Bros Discovery is confidently flaunting its best assets, putting itself up for sale and poising the TV…

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Oct. 28, 2025

Razorfish CEO on AI, Gen Alpha, and the Future of Marketing

Razorfish CEO Dani Mariano shares how AI, Gen Alpha, and authenticity are shaping modern marketing. Listen or watch the full episode here: https://www.adtechgodpod.com/ep-104-leading-with-people-and-purpose-dani-mariano-on-ai-culture-and-the-future-of-razorfish/

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Oct. 27, 2025

Ep. 104 Leading with People and Purpose: Dani Mariano on AI, Culture, and the Future of Razorfish

In this episode of The AdTechGod pod, host AdTechGod sits down with Dani Mariano, CEO of Razorfish, to discuss leadership, company culture, and the evolution of marketing in the age of AI. Dani shares her career journey from joining Razorfish 11 years ago to now leading the agency, and reflects…

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Oct. 27, 2025

Ep. 104 Leading with People and Purpose: Dani Mariano on AI, Culture, and the Future of Razorfish

In this episode of The AdTechGod pod, host AdTechGod sits down with Dani Mariano, CEO of Razorfish, to discuss leadership, company culture, and the evolution of marketing in the age of AI. Dani shares her career journey from joining Razorfish 11 years ago to now leading the agency, and reflects…

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Oct. 27, 2025

Marketecture Live goes BIG

We’re going BIG (really BIG). -Marketecture Live III: Consumers in Control -March 10–11, 2026 -The Glasshouse, NYC In partnership with ADWEEK and TVREV, we’re bringing our biggest, boldest, and most ambitious event to life. What to Expect: -2 Full Days of ideas, insights & innovation -3 Dynamic Tracks covering the…

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Oct. 27, 2025

How Pixie by Pixability Uses AI to Power Smarter YouTube Ads

Pixability’s Jackie Paulino shares how their AI agent, Pixie, is changing YouTube ad curation and performance. \Watch the full episode here: https://youtu.be/SFgIHTNJH28

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Oct. 27, 2025

Jackie Paulino on How Pixability’s “Pixie” Uses AI Agents to Transform YouTube Advertising

Pixability Chief Product Officer Jackie Paulino joins Ari Paparo to discuss how their new AI agent, Pixie, is revolutionizing YouTube ad curation. Discover how Pixability combines data, agentic AI, and human insight to enhance performance, ensure brand safety, and navigate the world of AI-generated video content. Takeaways • Pixability introduces…

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Oct. 27, 2025

Jackie Paulino on How Pixability’s “Pixie” Uses AI Agents to Transform YouTube Advertising

Pixability Chief Product Officer Jackie Paulino joins Ari Paparo to discuss how their new AI agent, Pixie, is revolutionizing YouTube ad curation. Discover how Pixability combines data, agentic AI, and human insight to enhance performance, ensure brand safety, and navigate the world of AI-generated video content. Takeaways - Pixability introduces…

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