PayPal's Dan Robbins joins Joe and the Italian Beef on the pod to discuss how management and collaboration changes as an organization grows from one person to over 100 (which Dan oversaw at Roku), heuristics and personality frameworks for understanding people's tendencies and motivations, and why marketing should be an…
What advertising news are we getting into on The Refresh for 8/11? ▫️Walt Disney Co’s ESPN gets cozy with the NFL, striking a deal to accelerate and sustain growth for both companies ▫️Instagram released 3 new features, including Instagram Map, setting off a flurry of misinformation over how location sharing…
Next in Media chatted with Rich Bloom, GM, Creator Programs & EVP, Business Development at Tubi, about the Fox-owned streamers new creator program, which has quickly expanded for five to 50 participants. Bloom also talked about Tubi's overall growth, Gen Z misconceptions, and whether TV needs to adopt more YouTube-like…
In this week’s episode of The Refresh, Kait breaks down one of the biggest sports media deals in years: Disney’s ESPN has struck a landmark agreement with the NFL to take full control of the NFL Network, expand access to RedZone, and launch its long-awaited direct-to-consumer app. The episode also…
Brian Wieser, CEO of Madison and Wall, sits down with Ari Paparo and Eric Franchi to talk about the current state of advertising and media agencies. They cover recent earnings, the role of AI, and strategic shifts at companies like WPP and Publicis. Brian also shares his views on the…
In this episode of the Advertising Forum sponsored by MiQ, Keith Roberson, Chief Innovation Officer at Annalect discusses the transformative role of AI in the advertising industry. He highlights how AI is shifting from a background tool to a central element in driving data-led strategies and enhancing workflow efficiency. Keith…
Kamyl Bazbaz and Joseph Jerome from DuckDuckGo join Alan to discuss the role of the browser, the intersection between privacy and competition and how DuckDuckGo differentiates itself within the craziness of larger ads space. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
Onetag Co-CEO Filippo Gramigna joins Eric and Joe on the pod to discuss running Onetag as co-CEO with founder Daniel Pirchio, Italian vs Nordic vs American debate styles, and how and when to expand a European adtech company to the US. Filippo gives Joe and Eric some tips on how…
In this episode of the AdTechGod Pod, host AdTechGod interviews Walt Dublin, Vice President of Enterprise Publisher Development at Raptive. Walt shares his journey into the ad tech industry, discussing the evolution of publisher partnerships, the impact of AI on content monetization, and the importance of diversity in the tech…
In this week’s episode of The Refresh from Marketecture, host Kait unpacks three major developments across measurement, streaming, and advertising. Nielsen is facing renewed industry skepticism as data irregularities emerge in its TV measurement tools. Meanwhile, the future of cable TV may hinge on how live sports migrate to streaming,…
Casey Saran, CEO of Spaceback, joins Ari Paparo and Eric Franchi to talk about how brands are approaching creative in a landscape shaped by social platforms, AI tools, and evolving media formats. The conversation covers the use of organic and creator content in paid campaigns, the growing volume of creative…
Ari Paparo and Alan Chapell discuss Ari's new book Yield: How Google Bought, Built, and Bullied its Way to Advertising Dominance. They also talk about the potential impact of the fallout of Google's antitrust trials on the marketplace. And Ari provides some insights as to why it's difficult for privacy…
Blis President Alex Boras joins the pod to do a live demo of Blis AI, the location-based DSP's new AI media planning and audience building tool. Alex walks Eric Franchi and Joe Zappa through the tool, showing how audience building has changed with AI from a manual, step-by-step process into…
In this episode of the AdTechGod pod, Edina Kalamperovic, SVP of Retail Growth at Epsilon, shares her unique journey from agency to ad tech, emphasizing the importance of understanding client relationships and the evolving landscape of digital advertising. She discusses the significance of data utilization, personalization, and the future of…
A packed week for pop culture and PR teams Here’s what advertising news we’re covering this week: ▫️Alphabet released their Q2 earnings and nearly all was up across the board for Google. Key data callouts also point to a Google that’s getting serious about AI ▫️Digiday featured Newsweek’s proactive revenue…
Ari Paparo talks with Stephen Upstone, CEO and founder of LoopMe, about the company’s beginnings and its use of AI in advertising. They cover topics like measuring outcomes, navigating brand suitability, handling attribution, and dealing with data privacy. The conversation also looks at how LoopMe fits into the changing ad…
In this episode of The Refresh, host Kait unpacks some of the most significant shifts in media, search, and publishing. Alphabet reported record-breaking Q2 earnings driven by cloud and search, despite concerns about AI competition. Newsweek is proactively adjusting its business model to combat AI-related traffic threats, and the Paramount–Skydance…
Ari and Eric are joined by Chris Feo, Chief Business Officer at Experian, for a grounded discussion on how the advertising data ecosystem is evolving. The conversation explores Experian’s approach to identity and audience data, the implications of its acquisition of Audigent, and how curation is reshaping traditional roles within…
In this episode, Charlie Neer, co-CEO of MiQ, discusses the impact of AI on the advertising industry, focusing on the launch of Sigma, MiQ's AI-powered platform. He highlights the need for centralization in a fragmented industry and emphasizes the importance of human intelligence alongside AI. The conversation explores how MiQ…
Megan Gray joins host Alan Chapell for a discussion of the various remedies being proposed in the Google Search Antitrust Trial with the DOJ as we head towards Judge Mehta's decision in that case later this summer. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
Eric Franchi and Joe Zappa dive into the tenets of the Cluely marketing playbook, focusing specifically on lessons for adtech and martech founders and marketers. In short: Tell a provocative story about heroes and villains, leverage the CEO as chief evangelist, and capitalize on social channels. Also, Joe shares a…
AdTechGod speaks with Austin Scott, the CCO and founder of Bedrock Platform. They discuss Austin's extensive career in ad tech, her transition from corporate roles to entrepreneurship, and the challenges and opportunities within the ad tech ecosystem. The conversation also delves into the evolution of connected TV (CTV) and programmatic…
Marketecture Live was built for decision-makers who don’t have time for fluff. This one-day event brought together top executives from Privacy Sandbox (Google), Mediaocean, Dailymotion and more—each sharing real insights on where media and marketing are headed. From fireside chats to rapid startup demos and a live podcast taping, the…
