Cobun Zweifel-Keegan joins host Alan Chapell to discuss key themes around U.S. state efforts to enforce on privacy AI and consumer protection. We talk about regulatory tension between the federal and state governments, the key areas of focus at the state level and the impact of state enforcement. We also…
Serial entrepreneur and investor Auren Hoffman joins Eric and Joe to discuss why he shouldn’t have sold LiveRamp and how he’d push the company forward today, what he’s excited about in adtech, how to spot great talent, and things most people he respects believe that he disagrees with. Tune in…
In this episode of the Ad TechGod Pod, host AdTechGod speaks with Sharon Taylor, Chief Revenue Officer at Triton Digital, about podcasting and audio advertising. They discuss Sharon's journey into the audio space, the growth and trends of podcasting in different regions, and the role of Triton in monetizing podcasts.…
New pod: Chris Kane and Mike O’Sullivan debate publishers' adoption of Transaction IDs and whether they’ll even be able to with the latest changes to prebid. Listen to the episode here: https://www.marketecturepod.com/episode-137-the-big-debate-around-transaction-ids-with-chris-kane-and-mike-osullivan/
In this episode, Ari Paparo moderates a debate about the role of transaction IDs in the ad tech industry with Mike O’Sullivan, co-founder of Sincera and now part of The Trade Desk, and Chris Kane, founder of Jounce Media. The conversation covers the benefits and drawbacks of transaction IDs, publisher…
In this episode, Ari Paparo moderates a debate about the role of transaction IDs in the ad tech industry with Mike O’Sullivan, co-founder of Sincera and now part of The Trade Desk, and Chris Kane, founder of Jounce Media. The conversation covers the benefits and drawbacks of transaction IDs, publisher…
Alan Chapell is joined by Justin Evan's where they discuss his book: The Little Book of Data. While designed for business teams, the book (and the podcast) also lights a path that can be helpful to the legal and regulatory folks. Our conversation also makes broader points about the creative…
Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) engage with Vinny Rinaldi, Vice President, Media & Marketing Technology at The Hershey Company, a leading figure in the marketing world, to explore the delicate balance between performance marketing and brand…
Universal Ads' James Borow joins Eric and Joe to discuss the key components of the performance TV category, Universal Ads' unique approach, how big an impact performance TV will have on the open web as a whole, and what he's learned from selling multiple companies. Hijinks about corporations ensue.
Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) engage with Vinny Rinaldi, Vice President, Media & Marketing Technology at The Hershey Company, a leading figure in the marketing world, to explore the delicate balance between performance marketing and brand…
Rebrands, makeovers, and takeovers are trending for this week’s edition of The Refresh. ▫️Target released their Q2 earnings and announced a new CEO, an insider hoping to reignite the magic of Tar-jahy 🪄 ▫️MSNBC hard launched their new brand, MS NOW. The Internet had *lots* of opinions, of course ▫️Nexstar…
In this episode of the AdTechGod pod, Elizabeth Donovan, SVP Global Head of Commerce and Retail Media Networks at Kinesso/Acxiom/IPG , shares her journey into the retail media space, discussing her experiences at Marriott Media Networks and AccuWeather. She emphasizes the importance of first-party data, the transformation in retail media,…
New Marketecture Podcast: Jonathan Roberts is People’s Sexiest Man in AI Full Episode Here: https://youtu.be/ihFM151o9kU
Jonathan Roberts is the Chief Innovation Officer for the newly renamed People, Inc. He and Ari talk about how publishers are licensing content and keeping away the bots, as well as how AI optimization is playing out. Eric and Ari then review the news, including the LG Ads IPO, whistleblower…
Jonathan Roberts is the Chief Innovation Officer for the newly renamed People, Inc. He and Ari talk about how publishers are licensing content and keeping away the bots, as well as how AI optimization is playing out. Eric and Ari then review the news, including the LG Ads IPO, whistleblower…
In this episode of The Advertising Forum sponsored by Viant, Jeremy Bloom and AdTechGod are joined by Molly Schultz, EVP, Investment Strategy at IPG Mediabrands and Field Garthwaite Co-Founder and CEO, IRIS.TV. They discuss the growing importance of contextual targeting in CTV advertising, the challenges of data limitations, and the…
In this episode, Alan is joined by Shoshana Woodinsky, veteran journalist in the ads space turned tech expert for the Federal Trade Commission. Shoshana offers an unfiltered view of how things sometimes function at the Commission - and shares some insights on how recent FTC policies impact the ads space.…
tvScientific CEO and co-founder Jason Fairchild joins the pod a second time to discuss fundraising strategies. Tips for Open Marketers include taking more at-bats, choosing the right timing and making the success of the company feel inevitable, making strategics' success a part of your success, and surrounding yourself with the…
In this conversation, Ari Stein, Senior Director of Programmatic Sales at SiriusXM Media, shares insights into the evolution of audio streaming, the growth of podcasting, and the changing landscape of audio advertising. He discusses his journey in the audio industry, the importance of company culture, and the future of audio…
This week’s episode of The Refresh dives into Walmart’s evolving partnership with The Trade Desk, signaling potential changes in retail media alliances. We explore Google’s use of large language models to combat ad fraud, achieving significant reductions in invalid traffic. Finally, we break down Variety’s latest upfronts report, showing a…
Ari Paparo and Eric Franchi sit down with Scott Howe, CEO of LiveRamp, for an open conversation about how the ad tech world is changing. They talk about LiveRamp’s shift from simply “data onboarding” to helping companies work together securely, how AI gets a real boost when you feed it…
In this episode, Rachael Savage, Senior Vice President of Ad Revenue Operations at Hearst Magazines, shares her extensive background in the publishing industry, discussing her journey from early experiences in computer camp to her current role overseeing revenue operations for various media brands. She highlights the transition from traditional news…
In this episode, Alan discusses Contextual Integrity as applied to the ad space with Professor Helen Nissenbaum. They go deep into profiling and the use of PETs. Alan encourages listeners to check out some of Helen's writing at https://nissenbaum.tech.cornell.edu/main_cv.html#pub Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
