Ari Paparo explains how outcomes became the true north of digital advertising and why platforms built for performance continue to win. Watch the full episode here: https://news.marketecture.tv/p/ari-paparo-on-the-era-of-outcomes-in-digital-advertising-at-marketecture-live
Ari Paparo explains why outcomes have become the defining metric in digital advertising, how AI and platform consolidation are reshaping the buy and sell sides, and what the decline of the open web means for marketers, publishers, and ad tech moving forward. Key Takeaways - Outcomes have always existed in…
Bad use cases and half-baked applications have left consumers and advertisers disillusioned with AI, driving many to drop it altogether. That reaction is understandable, but risky. Stepping back now means falling behind on AI upskilling that will be critical for the future of work, marketing, and creativity. No new technology…
Featuring : Skyler McGill (Wpromote) , Michelle Galvan (Adstra) , Steve Olenski (The CMO Whisperer), Dennis Buchheim (Snowflake) Hosts: Jeremy Bloom 🌞 , Sam Khoury and Amelia Tran from Marketecture Media. "
PubMatic CEO Rajeev Goel explains how agentic AI and AdCP could automate media buying, reduce friction in the ad supply chain, and help the open internet compete with walled gardens. Listen and watch the full episode here: https://www.marketecturepod.com/episode-158-rajeev-goel-is-making-agentic-advertising-a-reality/
Rajeev Goel, CEO of PubMatic, joins Ari Paparo and Eric Franchi to discuss how agentic AI and AdCP are reshaping the media buying process, collapsing the ad tech value chain, and creating new opportunities for publishers and advertisers to compete with walled gardens. Takeaways - Agentic AI can automate planning,…
This week, Brendan Benedict joins Alan Chapell to talk about some of the recent civil antitrust complaints filed against Google by publishers including Penske, The Atlantic, McClatchy, Conde Nast, and Vox Media. With Judge Brinkema's remedies decision pending and a slew of other jurisdictions (e.g., EU, Canada) attempting to remedy…
Adam Epstein, CEO of Gigi, joins Eric Franchi and Joe Zappa to discuss what it really means to build and sell a verticalized AI agent for advertising. Adam breaks down why Gigi focused on Amazon DSP, how selling agents differs from selling SaaS, why agents should be framed as jobs,…
Former Playwire leader Nathan Thomas (Principal, Thomas Media Consulting) explains why the open web is under pressure from AI, plus what publishers can do to protect and monetize what they own. Listen and watch the full episode here: https://youtu.be/Xlun1Lwqaqk
Nathan Thomas, Principal at Thomas Media Consulting and former Playwire leader, joins the AdTechGod Pod to unpack his 16-year journey across publisher ops, programmatic sales, and data partnerships, plus his take on where the open web, CTV pricing, digital out-of-home, and publisher data control are heading next. Takeaways • Nathan…
Nathan Thomas, Principal at Thomas Media Consulting and former Playwire leader, joins the AdTechGod Pod to unpack his 16-year journey across publisher ops, programmatic sales, and data partnerships, plus his take on where the open web, CTV pricing, digital out-of-home, and publisher data control are heading next. Takeaways - Nathan…
featuring: Kimberly Gilberti (Experian Marketing Services), Marcy Pentoney (Cadent), John Whitmore (SWYM.ai), Hollis Guerra (Purpose Worldwide). Hosts: Jeremy Bloom, Sam Khoury, and Amelia Tran from Marketecture Media
Jackelyn Keller loved attending Marketecture Live II because it felt like a true advertising community full of familiar faces and meaningful connections. Marketecture Live is a really good combination of reconnecting with people from her past while making new friends for the future. Tickets are now on sale for Marketecture…
Featuring: Stacy Bohrer (OpenX), Amit Grover(Redfin), Ben Goodfriend (FanServ), Michael Treon (PMG) Hosts: Jeremy Bloom, Amelia Tran, and Sam Khoury from Marketecture Media
Paul Knegten explains why most ad tech marketing fails and what founders need to focus on if they want buyers to care in 2026. Straight talk on AI, positioning, and product market fit. Listen and watch the full episode here: https://www.marketecturepod.com/episode-157-marketing-ad-tech-in-2026-with-paul-knegten/
Paul Knegten draws on his experience as a former Beeswax CMO and long-time ad tech marketer to explain what actually works in marketing as the industry heads into 2026. The conversation covers AI hype versus real value, why founder voice matters more than positioning decks, how buyers actually make decisions,…
The last time start-ups pitched at Marketecture Live, many went on to secure funding rounds and exits. Eric Franchi (Aperiam) and Sanja Partalo (S4S Ventures) are back and looking for the next cohort of builders to take the stage. If you want to pitch your startup, submit your details by…
Generative AI hype is waning and adoption in 2026 will hinge on one thing: real value. For the advertising industry, if AI platforms don’t deliver clear, high-utility solutions, they risk losing buy-in from marketers who are already questioning ROI and relevance. The next phase of AI growth isn’t about adding…
Featuring: Gary Mittman (KERV.ai) Jim Payne (CloudX) Marcy Pentoney (Cadent) Kimberly Manning (Kochava) Terence Kawaja (LUMA Partners) Matt Barash (NOVA) Amit Grover (Redfin) Sarah Martinez (Tracer) Kate S. (WPP) Mike Beyman (ADWEEK) Brad Friedman (FanServe) Skyler McGill (Wpromote) Jason White (Mula) Ajinkya (Jinx) Joglekar (REMAX) Steve Olenski (The CMO Whisperer)…
David LeDuc from the Network Advertising Initiative (NAI) sits down with host Alan Chapell to discuss the NAI's reinvention of its self-regulatory efforts in light of the influx of U.S. state privacy laws. They discuss what a good privacy law looks like, the challenges around finding the right balance, California's…
In this episode of the AdTechGod Pod, host AdTechGod sits down with David Cohen, CEO of the IAB, for a wide-ranging conversation ahead of IAB ALM in Palm Springs. They unpack how AI has moved from hype to real-world application, why the cookie conversation has faded, and what new challenges…
We follow the 80/20 rule, planning most of our resources while leaving room for what comes up unexpectedly. That balance helps us respond to real industry needs without losing focus. Listen and watch the full episode here: https://www.adtechgodpod.com/ep-117-from-hype-to-reality-ai-advertising-and-whats-next-with-david-cohen-iab-ceo/
In this episode of the AdTechGod Pod, host AdTechGod sits down with David Cohen, CEO of the IAB, for a wide-ranging conversation ahead of IAB ALM in Palm Springs. They unpack how AI has moved from hype to real-world application, why the cookie conversation has faded, and what new challenges…
In this episode of the AdTechGod Pod, host AdTechGod sits down with David Cohen, CEO of the IAB, for a wide-ranging conversation ahead of IAB ALM in Palm Springs. They unpack how AI has moved from hype to real-world application, why the cookie conversation has faded, and what new challenges…