Ari Paparo talks with Sean Muller, CEO of iSpot, about the challenges and opportunities in measuring video across platforms such as linear TV, streaming, and social media. They explore how AI is helping to accelerate insights and enhance creative planning, and how marketers are adapting to changes in video consumption…
First, Eric shares a prediction from Anthropic's CEO on AI-fueled labor disruption and examines how that will affect jobs in advertising, media, and adtech. Then, Joe shares his critique of romanticizing the open web and clarifies three things adtech companies should be thinking about when considering the future of the…
What happens when you put leaders from Interpublic Group (IPG), MiQ, and The Hershey Company’s on a panel about AI, and then ask them to skip the buzzwords? You get real answers. In this Innovation Collab by Marketecture Media & TVREV session, the panel dives deep into how AI is…
We sat down with Reed Barker, Aulden Kaye Yi and Kyle Turner from Philo to dive into what makes their CTV strategy click and why buyers are paying attention. From FAST channels to frictionless programmatic, this crew is charting their course and proving that streaming does get smoother when you…
We caught up with Chris and Tim Vanderhook from Viant Technology at the ADWEEK House in Cannes. We talked AI, identity, and what it really takes to build a top-tier team. Viant’s making the leap from buzzwords to real results, streamlining execution, improving measurement, and bringing industry vets like Brett…
Ari Paparo sits down with Tony Marlow, CMO of LG Ad Solutions, at Cannes to unpack trends in connected TV. They cover ad innovation on smart TVs, the role of OEMs in media strategy, and how AI is starting to shape both targeting and creative. A grounded conversation on where…
In this episode of the AdTechGod Pod, Giuseppe La Rocca, VP Global Enterprise at StackAdapt, shares his journey from a blue-collar background to becoming a leader in ad tech. He discusses his experiences at Yahoo, the transition to StackAdapt, and the importance of understanding the differences between mid-market and enterprise…
Main Character Energy Meets Main Street Commerce At a sunlit café in Cannes, the Marketecture Media team caught up with InMobi's Kunal Nagpal and Richard Thomas to explore how AI and ambient screens are revolutionizing retail discovery. From personalized fashion to shoppable screen savers, Kunal unveiled a future where consumers…
Champagne and 800 Billion Impressions. Just Another Monday in Cannes We dropped into PubMatic’s legendary suite at Cannes, where Kyle Dozeman, their CRO, welcomed the Marketecture Media team in style. Inside? A who’s-who of AdTech brilliance and maybe a mimosa or two. From CTV to commerce media, PubMatic’s locking in…
Ari Paparo talks with Philip Inghelbrecht, CEO and co-founder of Tatari, about how TV advertising is changing. They cover outcome-based measurement, the role of DSPs in connected TV, and how Tatari is using AI in creative workflows and media planning. The conversation also touches on how brands of different sizes…
In this episode of The Refresh News, host Kait unpacks a headline-heavy week across the advertising industry, setting the stage for big Cannes conversations. From Warner Bros. Discovery’s strategic split to Mark Read’s departure from WPP, and a flurry of pre-Cannes product rollouts, this episode highlights how the future of…
Marketecture Media is en route! We’re beyond excited to attend our first Cannes Lions. The team has been working around the clock, and we know many of you have been doing the same. A huge thank you to all our incredible partners and sponsors for making this journey possible. Special…
Mark Grether, GM of PayPal Ads, joins Ari Paparo to break down how PayPal is approaching ads using data from PayPal, Venmo, and Honey. They talk about off-site targeting, commerce media, and why PayPal’s position in the market might be more powerful than people realize. Learn more about your ad…
Jonathan Kanter joins host Alan Chapell to discuss the changes to antitrust enforcement over the past five years and how those changes were reflected in the DOJ's enforcement against Google in the search antitrust trial. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
Eric Franchi and Joe Zappa discuss whether micropayments will overtake ads as the default monetization model for the open internet as well as OpenAI's big hardware bet and its implications for advertising. Plus, Joe provides three marketing tips on staying the course, when to respond to criticism, and how the…
Heather Carver, Chief Revenue Officer at Freestar, shares her journey in the ad tech industry, discussing her experiences from working at various companies to her current role. She highlights the evolution of publisher monetization, the impact of AI on the industry, and her optimistic view on the future of advertising…
Ari Paparo speaks with Louqman Parampath, VP of Product for Ads and Commerce at Roblox, to break down how the company is building out its ad business. They discuss Roblox's massive user base, its immersive environment, and how creators and brands are monetizing the platform. Topics include ad formats like…
In this episode of The Refresh, Kait walks us through an overlooked but impactful week in advertising. From explosive revelations about brand ads on explicit platforms, to Meta’s push for fully automated AI-driven ad creation, and a new FTC investigation into media watchdogs, this week’s headlines raise deeper questions about…
Todd Braverman, CRO of Ampersand, joins to explain how the company is navigating the shift from linear TV to streaming and data-driven advertising. Plus, Ari and Eric break down Meta’s AI ad plans, Amazon’s DSP pricing push, WPP and MIQ’s new AI platforms, and the latest in the Google antitrust…
In this episode, Alan Chapell chats with Gary Kibel of the law firm Davis & Gilbert about children's privacy in the ads space. We start back in 1998 with the Children's Online Privacy Protection Act (COPPA) and share how the FTC has revamped COPPA via rulemaking over the years. We…
Eric Franchi and Joe Zappa break down what happened at DMS by LUMA, highlighting four trends: the Outcomes Era, AI transformation, the war for the open internet, and the explosion of creators. They dive deep into how open internet adtech companies can position themselves against the walled gardens by leaning…
In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Zach Lain, Head of Media Strategy and Investment at PepsiCo, to explore what it takes to build brand love in a…
In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Zach Lain, Head of Media Strategy and Investment at PepsiCo, to explore what it takes to build brand love in a…
AdTechGod is joined by Bari Bucci, Senior Director of Programmatic Partnerships at Warner Brothers Discovery. She shares her journey from the buy side to the sell side of advertising. She discusses the importance of relationships in her career, the value of asking questions, and how her experiences shape her insights…