Sergio Serra of AWS explains how RTB Fabric cuts latency, lowers costs, and transforms how SSPs and DSPs connect—making ad tech more efficient than ever. Watch and listen to the full episode here: https://youtu.be/6H03F_2MpLg
Ari Paparo sits down with Sergio Serra, PM Lead for RTB Fabric at AWS, to explore how Amazon is transforming the foundations of programmatic advertising. They break down how RTB Fabric eliminates data egress costs, improves latency through deterministic routing, and introduces a per-billion transaction model built specifically for ad…
Ari Paparo sits down with Sergio Serra, PM Lead for RTB Fabric at AWS, to explore how Amazon is transforming the foundations of programmatic advertising. They break down how RTB Fabric eliminates data egress costs, improves latency through deterministic routing, and introduces a per-billion transaction model built specifically for ad…
A quick look at how people react to AI-written content and why trust shifts depending on experience. Paul Bannister breaks down what this means for traffic, publishers, and the future of the open web. Listen and watch the full episode here: https://www.marketecturepod.com/episode-148-paul-bannister-shares-research-on-how-consumers-feel-about-ai-generated-content/
Ari Paparo and Eric Franchi sit down with Paul Bannister, Chief Strategy Officer of Raptive, unpack new research on how audiences respond to AI-written content, why trust changes depending on labeling and experience, and what shifting traffic patterns mean for publishers. The conversation moves from consumer behavior to the realities…
Ari Paparo and Eric Franchi sit down with Paul Bannister, Chief Strategy Officer of Raptive, unpack new research on how audiences respond to AI-written content, why trust changes depending on labeling and experience, and what shifting traffic patterns mean for publishers. The conversation moves from consumer behavior to the realities…
Jeremy Bloom and AdTechGod dive into the future of digital media with guests Brandon O’Neal, CRO of On3, and Stephanie Mazzamaro, Head of Programmatic, Addressability & Ops at The Arena Group. Together, they explore how AI and community are transforming the publishing landscape, from data-driven insights and smarter monetization to…
Jeremy Bloom and AdTechGod engage with guests Brandon O'Neal, Chief Revenue Officer of On3 and Stephanie Mazzamaro, Head of Programmatic, Addressability & Ops of The Arena Group to discuss the evolving landscape of digital media, the importance of community in sports publishing, and the role of innovation in ad tech.…
In this episode of the Advertising Forum, Jason Fairchild, co-founder and CEO of tvScientific, discusses streaming advertising. He emphasizes the need for performance marketers to adapt their strategies to the new environment, focusing on ROI and the importance of data analytics. The conversation explores how brands can blend performance and…
In this episode of the 'Future is Live' series, Ryan McConville, Chief Product Officer at NBCUniversal, discusses the shift of live events from traditional TV to streaming platforms, highlighting NBCUniversal's leadership in this transition. He shares insights on the impact of programmatic advertising in live environments and the challenges and…
In this episode of The Future Is Live, Dentsu’s Chief Investment & Activation Officer Cara Lewis joins Jeremy Bloom and AdTechGod to discuss the powerful intersection of live content, attention, and programmatic advertising. Discover how Dentsu leverages programmatic to make live media more accessible, the growing importance of communal viewing…
Alan Butler from the Electronic Privacy Information Center (EPIC) joins Alan Chapell to discuss EPICs recent blog post critiquing the March 2025 decision of the French competition authority holding that Apple's App Tracking Transparency (ATT) is anti-competitive. This is a robust discussion pitting the views of the advocacy community against…
Eric walks Joe and the listeners through Customer Advisory Boards, or CABs: What they are, why you need one, and how to build them. The guys discuss common mistakes and how to maximize the value of CABs from a marketing perspective.
What’s cooking on The Refresh this week: ▫️Reuters dug into internal documentation from Meta that gave a glimpse into the scale and profitability of scam ads on their platforms ▫️The IAB Tech Lab will now operate and manage LiveRamp’s User Context Protocol, an agentic protocol that supports data exchange and…
From Las Vegas to Miami, New York to Cannes, you can count on seeing the team from Marketecture Media. We’re thrilled to announce that The Advertising Forum returns to CES this January for Sweet Suites and let’s just say, our suite at the Cosmo is truly the sweetest! A huge…
Erez Levin shares why standout content beats generic media and how creators win by delivering real value. Listen and watch the full episode here: https://www.adtechgodpod.com/ep-106-redefining-quality-in-ad-tech-erez-levin-on-marketing-effectiveness-and-media-value/
Erez Levin, a prominent figure in the Ad Tech industry known for his focus on quality joins AdTechGod on the podcast today. They discuss Erez’s journey from Google to founding his advisory firm, the complexities of defining quality in marketing, and the importance of ad placement and publisher quality. The…
Nik Sharma, CEO, Sharma Brands, and James Borow, VP, Product & Engineering, Comcast explain how direct-to-consumer thinking is reshaping TV from real-time performance tracking to AI-driven creative testing and why TV is becoming as flexible and measurable as social media. Listen and watch the full episode here: https://youtu.be/-dfDJNW1w8s?si=4NSBmuGi44JHn7Vm
Nik Sharma, CEO, Sharma Brands, and James Borow, VP, Product & Engineering, Comcast explore how direct-to-consumer performance tactics are transforming traditional TV advertising. Recorded at Marketecture Live, they discuss the rise of real-time measurement, the merging of walled gardens and open web ecosystems, and how Universal Ads is making TV…
ID5.io CEO Mathieu Roche joins Ari Paparo & Eric Franchi to discuss the recent acquisition of TrueData and its implications for the identity market. They explore the integration of identity graphs and IDs, the challenges of maintaining privacy and data security, and the future of identity technology. Listen to the…
Ari Paparo and Eric Franchi are joined by Mathieu Roche, CEO of ID5, to discuss the recent acquisition of TrueData and its implications for the identity market. They explore the integration of identity graphs and IDs, the challenges of maintaining privacy and data security, and the evolving landscape of identity…
Ari Paparo and Eric Franchi are joined by Mathieu Roche, CEO of ID5, to discuss the recent acquisition of TrueData and its implications for the identity market. They explore the integration of identity graphs and IDs, the challenges of maintaining privacy and data security, and the evolving landscape of identity…
Digital media isn’t dead, it’s evolving. Jason White reveals how modern publishers act like marketers, using data-driven audience strategies, newsletters, and smart traffic growth to scale. Watch now to learn how to build loyal audiences and grow your media brand. Watch the full episode here: https://youtu.be/JYK0xRn5Qa4 #DigitalMedia #MarketingStrategy #ContentGrowth #MediaInnovation…
AI is changing ad tech, but human connection still drives success. David Danziger of Dstillery joins AdTechGod to talk AI, neural networks, and the power of relationships in advertising. Listen and watch the full episode here: https://www.adtechgodpod.com/ep-105-david-danziger-on-ai-human-connection-and-the-future-of-ad-tech/