Josh Markham, Chief Product Officer at Mula, discusses the transformative impact of AI on product management and publisher engagement. He emphasizes the importance of automation and delegation in enhancing revenue per session for publishers. The conversation explores how Mula leverages AI to create a competitive advantage for publishers against social…
A quick look at how Bayer’s Alexis Gossard and Lisa Perez approached the recent shift in strategy for the One A Day brand, from updated fundamentals to refreshed identity and smarter media planning. Watch the full episode here: https://youtu.be/Yo7SstwCvPI?si=ktwclkBokz778JAx
At Marketecture Live, Alexis Gossard, Senior Manager of Media Strategy at Bayer, and Lisa Perez, General Manager for Pain/Cardio/Derm and Nutritionals, discuss the recent shift in strategy behind the One A Day brand. They outline how the team revisited brand fundamentals, updated the visual identity, refined audience-specific messaging, and adjusted…
At Marketecture Live, Alexis Gossard, Senior Manager of Media Strategy at Bayer, and Lisa Perez, General Manager for Pain/Cardio/Derm and Nutritionals, discuss the recent shift in strategy behind the One A Day brand. They outline how the team revisited brand fundamentals, updated the visual identity, refined audience-specific messaging, and adjusted…
Ari Paparo and Eric Franchi talk with OpenAds CEO Steven Liss about AI’s impact on creative and contextual advertising. Listen and watch the full episode here: https://www.marketecturepod.com/episode-149-steven-liss-of-openads-on-ai-start-up-adcp-ucp-and-how-the-trade-desk-stole-his-name/
Ari Paparo and Eric Franchi sit down with Steven Liss, CEO of OpenAds, to discuss the company’s shift from placing ads inside AI chat to using AI to transform display advertising. They explore why contextual intelligence is gaining new traction, how AI-generated creative performs in practice, and what the new…
Ari Paparo and Eric Franchi sit down with Steven Liss, CEO of OpenAds, to discuss the company’s shift from placing ads inside AI chat to using AI to transform display advertising. They explore why contextual intelligence is gaining new traction, how AI-generated creative performs in practice, and what the new…
Heather Carver, CRO at Freestar, joins Jeremy Bloom and AdTechGod to explore how publishers can use data, personalization, and agentic systems to increase dwell time, drive engagement, and build more sustainable monetization models. Watch the full episode here: https://youtu.be/IcveEMC5zl4
Heather Carver, Chief Revenue Officer at Freestar, discusses the importance of leveraging data insights for publishers, the role of AI in enhancing user engagement, and the need for simplifying tech stacks. She emphasizes the significance of metrics like RPS and RPM in driving monetization strategies and highlights the potential of…
In this episode of the Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) are joined by Ajinkya "Jinx" Joglekar, a seasoned marketer with experience at Sling, Dish, and Comcast. This conversation explores the intersection of brand marketing…
In this episode of the Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) are joined by Ajinkya "Jinx" Joglekar, a seasoned marketer with experience at Sling, Dish, and Comcast. This conversation explores the intersection of brand marketing…
Ad tech veteran Michael Berkowitz shares his journey from journalism to leading roles at MediaMath, Spiny, and BERT. He talks about the evolution of ad tech, the overuse of AI buzzwords, and how publishers can reclaim their power. Michael also introduces Ad Aid, his vision for making advertising more meaningful…
In this episode, Alan chats with Vermont State Representative Monique Priestley about her multi-year attempt to get a privacy law passed in the State of Vermont. They discuss Vermont's approach, what Monique has learned from the successes and failures of other state efforts, and what a "good" privacy law looks…
Agency exec Jay Friedman stops by the pod after extensive research on AI in advertising to update Eric Franchi and Joe Zappa on what really matters. Jay covers the different parts of the AI city, the questions CMOs should be asking agencies and adtech companies, and how overtechnical programmatic nerds…
Michael Berkowitz, a longtime ad tech veteran with experience at Spiny, BERT, Lotomy, and MediaMath, joins AdTechGod to share his journey from journalism to ad tech leadership. He reflects on the industry’s transformation, the growing sophistication of publishers, and how innovation has shifted from the U.S. to Europe. Michael discusses…
Michael Berkowitz, a longtime ad tech veteran with experience at Spiny, BERT, Lotomy, and MediaMath, joins AdTechGod to share his journey from journalism to ad tech leadership. He reflects on the industry’s transformation, the growing sophistication of publishers, and how innovation has shifted from the U.S. to Europe. Michael discusses…
The advertising and tech news we’re covering this week on The Refresh: ▫️The IAB Tech Lab released the Agentic RTB Framework (or ARTF as another acronym for your Rolodex) for public comment through mid-January ▫️ TikTok and iHeart Media announced joint plans to rollout a podcast network on iHeart’s properties…
Chance Johnson, CCO of Nexxen, explains why building trust between advertisers and publishers is key to the future of ad tech and how Nexxen’s approach is leading that change. Watch the full episode here: https://youtu.be/e_M2r5FWPoA
In this episode, Chance Johnson, Chief Commercial Officer at Nexxen, joins AdTechGod to discuss how the company is reshaping the advertising landscape through trust, transparency, and innovation. From bridging the gap between buyers and sellers to empowering advertisers with interoperable tools, Chance shares insights on how Nexxen is helping redefine…
In this episode, Chance Johnson, Chief Commercial Officer at Nexxen, joins AdTechGod to discuss how the company is reshaping the advertising landscape through trust, transparency, and innovation. From bridging the gap between buyers and sellers to empowering advertisers with interoperable tools, Chance shares insights on how Nexxen is helping redefine…
Marketecture Live II brought unbelievable energy, and the excitement is still pouring in through posts, emails, and conversations from everyone who attended. Huge thanks to our sponsors and to the community that showed up and made it such a standout moment. Now we’re taking things to an even higher level.…
Sergio Serra of AWS explains how RTB Fabric cuts latency, lowers costs, and transforms how SSPs and DSPs connect—making ad tech more efficient than ever. Watch and listen to the full episode here: https://youtu.be/6H03F_2MpLg
Ari Paparo sits down with Sergio Serra, PM Lead for RTB Fabric at AWS, to explore how Amazon is transforming the foundations of programmatic advertising. They break down how RTB Fabric eliminates data egress costs, improves latency through deterministic routing, and introduces a per-billion transaction model built specifically for ad…
Ari Paparo sits down with Sergio Serra, PM Lead for RTB Fabric at AWS, to explore how Amazon is transforming the foundations of programmatic advertising. They break down how RTB Fabric eliminates data egress costs, improves latency through deterministic routing, and introduces a per-billion transaction model built specifically for ad…