Latest videos from Marketecture.

Matthew Egol, Founder of JourneySpark and a leader at AgenticAdvertising.org, explains why agentic advertising goes beyond a new protocol, showing how AI agents and faster creative experimentation are already influencing media buying, planning, measurement, and governance. Listen and watch the full episode here: https://www.marketecturepod.com/episode-160-matthew-egol-on-why-we-need-an-ai-specific-industry-association/

Matthew Egol, Founder & CEO of JourneySpark Consulting, joins Ari Paparo and Eric Franchi to break down agentic advertising and what AdCP means for the industry, from AI’s Super Bowl moment to standards governance, Prebid collaboration, IAB alignment, and how AI agents are reshaping planning, creative, and measurement across marketing.…

Super Bowl ad critique centers on a core duality: You liked the ad, or you hated the ad. But for advertisers betting big on the big game, focus should always come back to a more nuanced question: Will consumers be convinced by our ad? For all of the ways Super…

Alan Chapell is joined by Professor Jess Miers, visiting assistant professor of the University of Akron School of Law. Jess and Alan discuss some of the inherent challenges around protecting kids on the internet, and how those challenges are increasingly leading policymakers to age verification as the solution. While Alan…

Entrepreneurs are often wary of the adtech label for fear that it will undermine valuations, especially by generalist investors. Eric Franchi and Joe Zappa weigh in on whether that concern is legitimate, why founders and investors should be optimistic about adtech in the AI era, and how to handle messaging…

Kate Scott-Dawkins, Global President of Business Intelligence at WPP Media, explains how AI is transforming advertising workflows and why human insight remains essential for real industry innovation. Listen and watch the full episode here: https://www.adtechgodpod.com/ep-120-wpps-kate-scott-dawkins-on-predicting-the-future-of-data-ai-and-advertisings-next-era/

Featuring: Marika Roque (KERV.ai), Jeremy Flynn (Horizon Media), Sarah Sluis (AdExchanger), Alex Stone (Horizon Media), Hosted by: Jeremy Bloom & Sam Khoury from Marketecture Media. Marketecture Live is March 10 & 11th in NYC. Register now by going to www.marketecturelive.com

Kate Scott-Dawkins, Global President of Business Intelligence at WPP Media, joins AdTechGod to share how agencies use economic signals, advertiser trends, and emerging AI shifts to forecast the future of advertising while helping brands stay ahead in a rapidly changing world. Takeaways • Kate’s early exposure to advertising storytelling sparked…

Kate Scott-Dawkins, Global President of Business Intelligence at WPP Media, joins AdTechGod to share how agencies use economic signals, advertiser trends, and emerging AI shifts to forecast the future of advertising while helping brands stay ahead in a rapidly changing world. Takeaways - Kate’s early exposure to advertising storytelling sparked…

Featuring: Bradley Keefer (Keen Decision System), Danielle DeVoren (KCSA Strategic Communications), Joe Frick (Goodway Group), Marc Goldberg (SafeGuard Privacy / Stages Collective) Hosted by: Jeremy Bloom & Sam Khoury Marketecture Live is March 10 & 11th in NYC. Register now by going to www.marketecturelive.com

Featuring: Vinny Rinaldi (The Hershey Company), Nicole Malitz (XUMO), Mahesh Narayanan (Affinty Answers), Marissa Ramirez (Shopsense AI) Hosted by: Jeremy Bloom & Sam Khoury from Marketecture Media. Marketecture Live is March 10 & 11th in NYC. Register now by going to www.marketecturelive.com

Bob Lord, President of Horizon Media, explains why independent agencies can move faster than holding companies and how Horizon OS is built around an open ecosystem of partners instead of a locked stack. Listen and watch the full episode here: https://www.marketecturepod.com/episode-159-bob-lord-of-horizon-on-how-indie-agencies-compete/

Bob Lord, President of Horizon Media, joins Ari Paparo and Eric Franchi to talk about why independent agencies can move faster, how Horizon OS is built around an open partner ecosystem, and how AI is changing day to day agency work. They also cover Blu ID, performance-based pricing, the LLM…

Whether you’re grabbing another round of wings or jalapeño poppers, checking social media while “watching” the Big Game, or have just tuned out the noise of ads in general, sound still has the power to cut through. Our brains are wired to hear, even if we *don’t think* we’re listening.…

Featuring: Andrew Rhys Young (KCSA Strategic Communications), Rajeev Goel (PubMatic), Marika Roque (KERV.ai), Evgeny Popov (Samba TV) Hosted by: Jeremy Bloom 🌞 & Sam Khoury from Marketecture Media. Marketecture Live is March 10 & 11th in NYC. Register now by going to www.marketecturelive. hashtag#MarketectureLive

Featuring: Ali Mack (Experian), Roy Shkedi (Intent IQ), Alex Boras (Blis), Lynne d Johnson (Chief Marketer), Brian Wieser, CFA (Madison and Wall) Hosted by: Jeremy Bloom 🌞 & Sam Khoury from Marketecture Media. Marketecture Live is March 10 & 11th in NYC. Register now by going to www.marketecturelive. hashtag#MarketectureLive

Alan Chapell is joined by Tom Kemp, the executive director of California's privacy regulator CalPrivacy to discuss the launch of the DROP data deletion mechanism and California’s rules regarding the Global Privacy Control. While complimentary of California's efforts, Alan attempts to uplevel the discussion to talk more broadly about the…

Scott Hess, Chief Marketing Officer of Starcom and Chief Marketing Officer of Publicis Media, shares why the Chicago Advertising Federation's Career Day helps young talent break into advertising through mentorship and real industry access. Listen and watch the full episode here: https://www.adtechgodpod.com/special-episode-ohhello-ep-115-scott-hess-on-leadership-joy-at-work-and-creating-opportunity-thr/

Jennifer Louie Oon explains why audio captures attention, where media spend falls short, and what needs to change for the channel to grow. Listen and watch the full episode here: https://www.adtechgodpod.com/ep-119-jennifer-louie-oon-dax-us-svp-of-sales-on-audios-missing-middle-and-monetization/

Jeremy Bloom and Scott Hess, Chief Marketing Officer of Starcom and Chief Marketing Officer of Publicis Media, discuss the significance of the Chicago Advertising Federation's Career Day, the importance of mentorship and networking in the advertising industry, and personal experiences that shaped their careers. They reflect on the joy of…

In this conversation, Jeremy Bloom and Scott Hess, Chief Marketing Officer of Starcom and Chief Marketing Officer of Publicis Media, discuss the significance of the Chicago Advertising Federation's Career Day, the importance of mentorship and networking in the advertising industry, and personal experiences that shaped their careers. They reflect on…

Jennifer Louie Oon, Senior Vice President, Sales at DAX United States, shares her non-linear career path, why audio remains underfunded, and how premium ad-supported audio can unlock scale, measurement, and growth for brands and publishers. Takeaways • Audio is underfunded largely due to education gaps and outdated measurement models. •…

Jennifer Louie Oon, Senior Vice President, Sales at DAX United States, shares her non-linear career path, why audio remains underfunded, and how premium ad-supported audio can unlock scale, measurement, and growth for brands and publishers. Takeaways - Audio is underfunded largely due to education gaps and outdated measurement models. -…

Featuring : BradFriedman (FanServ), Jeannine Shao Collins (Kargo) , Mike Beyman (Adweek ), @jimpayne (Cloudx ), Brittany Slattery (OpenAP) Hosts: JeremyBloomHere, AmeliaTran, and Sam Khoury from Marketecture Media