Duration Media CEO Andy Batkin joins Eric Franchi and Joe Zappa to discuss why and how his company evolved from a focus on viewability to curation and combining old-school sales and marketing tactics with more modern approaches.
In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Lisa Perez, Vice President and General Manager of Marketing at Bayer. Lisa shares her experience leading well-known brands like One A…
In this episode of the AdTechGod Pod, I’m joined by Tom Goodwin for a no-holds-barred conversation about the gap between marketing hype and real consumer experiences. We dive into the current state of advertising from the pitfalls of performance obsession to the urgent need for brand building and creative reinvestment.…
Ari Paparo chats with Milly Botes, VP of Product Management at Acast, about how the company’s podcast monetization platform and ad network. Milly breaks down the evolution of dynamic ad insertion, what makes host-read ads so effective, and how Acast is using AI to help with podcast discovery for advertisers…
In this week’s episode of The Refresh, Kait dives into the wave of major announcements that dominated Cannes Lions 2025 highlighting a shift inadvertising where TV and streaming platforms stole attention from AI. From exclusive inventory deals to AI-powered product placement, the episode unpacks how players like Amazon, Disney, Netflix,…
We caught up with Nexxen's Chief Customer Officer Kara Puccinelli at their stunning suite in Cannes to talk creativity, connection, and what it means to drive real results across both the buy and sell sides. With AI and transparency at the core, Nexxen’s vision is all about using smart tech…
Ari Paparo sits down with Oleg Korenfeld, CTO of CMI Media Group, to discuss their experience integrating AI into agency media planning. They explore the challenges of working with multiple data sets, the limitations of generative AI in answering precise data queries, and how they adjusted their approach to automation.…
We stopped by KERV.ai’s suite at Cannes Lions to catch up with Lauri Baker and Christa Zambardino on the future of AI-powered creative and shoppable media. From pixel-level video intelligence to creator-led commerce, the two are doubling down on smarter content that drives outcomes—and doing it with authenticity. - KERV.ai’s…
In part two of this two part interview, host Alan Chapell and Jonathan Kanter go deep on the Google ad tech antitrust trial remedies phase. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
Ari Paparo talks with Sean Muller, CEO of iSpot, about the challenges and opportunities in measuring video across platforms such as linear TV, streaming, and social media. They explore how AI is helping to accelerate insights and enhance creative planning, and how marketers are adapting to changes in video consumption…
First, Eric shares a prediction from Anthropic's CEO on AI-fueled labor disruption and examines how that will affect jobs in advertising, media, and adtech. Then, Joe shares his critique of romanticizing the open web and clarifies three things adtech companies should be thinking about when considering the future of the…
What happens when you put leaders from Interpublic Group (IPG), MiQ, and The Hershey Company’s on a panel about AI, and then ask them to skip the buzzwords? You get real answers. In this Innovation Collab by Marketecture Media & TVREV session, the panel dives deep into how AI is…
We sat down with Reed Barker, Aulden Kaye Yi and Kyle Turner from Philo to dive into what makes their CTV strategy click and why buyers are paying attention. From FAST channels to frictionless programmatic, this crew is charting their course and proving that streaming does get smoother when you…
We caught up with Chris and Tim Vanderhook from Viant Technology at the ADWEEK House in Cannes. We talked AI, identity, and what it really takes to build a top-tier team. Viant’s making the leap from buzzwords to real results, streamlining execution, improving measurement, and bringing industry vets like Brett…
Ari Paparo sits down with Tony Marlow, CMO of LG Ad Solutions, at Cannes to unpack trends in connected TV. They cover ad innovation on smart TVs, the role of OEMs in media strategy, and how AI is starting to shape both targeting and creative. A grounded conversation on where…
In this episode of the AdTechGod Pod, Giuseppe La Rocca, VP Global Enterprise at StackAdapt, shares his journey from a blue-collar background to becoming a leader in ad tech. He discusses his experiences at Yahoo, the transition to StackAdapt, and the importance of understanding the differences between mid-market and enterprise…
Main Character Energy Meets Main Street Commerce At a sunlit café in Cannes, the Marketecture Media team caught up with InMobi's Kunal Nagpal and Richard Thomas to explore how AI and ambient screens are revolutionizing retail discovery. From personalized fashion to shoppable screen savers, Kunal unveiled a future where consumers…
Champagne and 800 Billion Impressions. Just Another Monday in Cannes We dropped into PubMatic’s legendary suite at Cannes, where Kyle Dozeman, their CRO, welcomed the Marketecture Media team in style. Inside? A who’s-who of AdTech brilliance and maybe a mimosa or two. From CTV to commerce media, PubMatic’s locking in…
Ari Paparo talks with Philip Inghelbrecht, CEO and co-founder of Tatari, about how TV advertising is changing. They cover outcome-based measurement, the role of DSPs in connected TV, and how Tatari is using AI in creative workflows and media planning. The conversation also touches on how brands of different sizes…
In this episode of The Refresh News, host Kait unpacks a headline-heavy week across the advertising industry, setting the stage for big Cannes conversations. From Warner Bros. Discovery’s strategic split to Mark Read’s departure from WPP, and a flurry of pre-Cannes product rollouts, this episode highlights how the future of…
Marketecture Media is en route! We’re beyond excited to attend our first Cannes Lions. The team has been working around the clock, and we know many of you have been doing the same. A huge thank you to all our incredible partners and sponsors for making this journey possible. Special…
Mark Grether, GM of PayPal Ads, joins Ari Paparo to break down how PayPal is approaching ads using data from PayPal, Venmo, and Honey. They talk about off-site targeting, commerce media, and why PayPal’s position in the market might be more powerful than people realize. Learn more about your ad…
Jonathan Kanter joins host Alan Chapell to discuss the changes to antitrust enforcement over the past five years and how those changes were reflected in the DOJ's enforcement against Google in the search antitrust trial. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
Eric Franchi and Joe Zappa discuss whether micropayments will overtake ads as the default monetization model for the open internet as well as OpenAI's big hardware bet and its implications for advertising. Plus, Joe provides three marketing tips on staying the course, when to respond to criticism, and how the…