In this episode of The Advertising Forum sponsored by Comscore, Karen Babcock from Comcast Advertising and Drew Kane from Mediaocean discuss the evolution of currency in advertising. They explore the complexities of measurement, the operational challenges faced by publishers and advertisers, and the need for consistency and comparability across various…
In this episode, host Alan Chapell chats with Professor Eric Goldman from Santa Clara University Law School. They talk about Section 230 of the Communication Decency Act: how it came about, why it was critical to the growth of the consumer Internet economy and how it remains an essential (but…
In this episode, the conversation revolves around the recent acquisition of Rockerbox by DoubleVerify, focusing on the implications for digital advertising, particularly in measurement and attribution. The guests, Doug Campbell and Ron Jacobson, discuss the importance of transparency in advertising, the integration of measurement solutions, and the benefits for advertisers…
Vanessa Otero, CEO of AdFontes, shares her unique journey from being a patent attorney to founding a company that rates news sources based on reliability and political bias. The conversation delves into the challenges of navigating free speech in advertising, the evolving landscape of media, and the importance of supporting…
Hosted by: MadTech, Marketecture Media & Aperiam The most exclusive after-party of the year is coming to Miami on April 28th, and it's going to be BRIGHT! Get ready for a night filled with high-energy vibes, neon-lit magic, and unparalleled networking opportunities. Thank you to our sponsors for making this…
Cheq.ai (https://cheq.ai/?utm_source=news.marketecture.tv&utm_medium=newsletter&utm_campaign=cheq-ai-anti-fraud-for-marketers&_bhlid=7d8e02e5f261b8cb72785ab7b98c21427bc0cabf) is a cybersecurity company that specializes in protecting marketers from various forms of fraud, data manipulation, and bot-driven attacks. Their platform helps businesses detect and block fake users, prevent click fraud in digital advertising, and ensure marketing analytics remain accurate by filtering out non-human traffic. Cheq.ai (https://cheq.ai/?utm_source=news.marketecture.tv&utm_medium=newsletter&utm_campaign=cheq-ai-anti-fraud-for-marketers&_bhlid=f9f56fe6f0a6e36db37f99a06105b4436d16db6b) also…
Telly is giving away free TVs. Seriously. We find out how exactly they can make enough money on ads to support this. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
In this episode sponsored by vibe.co, the founders Arthur Querou and Franck Tetzlaff, discuss their journey in creating a platform tailored for small and medium-sized businesses (SMBs) in the advertising space. They emphasize the importance of simplicity and user-friendliness in their technology, while also addressing the common misconceptions and challenges…
In this episode sponsored by vibe.co, the founders Arthur Querou and Franck Tetzlaff, discuss their journey in creating a platform tailored for small and medium-sized businesses (SMBs) in the advertising space. They emphasize the importance of simplicity and user-friendliness in their technology, while also addressing the common misconceptions and challenges…
Peter Craddock joins Alan to talk about the history of consent and personal data under EU data protection law - and the evolution of cookie walls, paywalls, and "Pay or Consent" as used by large platforms. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
Octane11 CEO Dan Rosenberg joins Eric Franchi and Joe Zappa to discuss B2B marketing measurement, lessons from MediaMath, and differentiating from other data/measurement companies.
AdTech God speaks with Kathy Argyriou, Head of Publisher Sales at Freewheel. Kathy shares her journey in the advertising industry, emphasizing the importance of networking and mentorship. She discusses the unique challenges women face in the industry, particularly regarding work-life balance. The conversation shifts to the rise of Connected Television…
The interview with JP Schmetz, the Chief of Ads at Brave, explores the company's role as a privacy-focused browser and search engine with over 80 million monthly users. Schmetz discusses Brave's integration of AI-powered search, its stance against third-party trackers, and its unique ad ecosystem that supports first-party ads while…
Ross Benes has been a senior analyst at eMarketer for over seven years. He shares some stats, and some color on how the stats are created. Plus Juggalos! Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
Data Validation: Swipe Right for Credit Advertisers - you should 100% be keeping a pulse on consumer spending trends and sentiment across socioeconomic groups, then translating that into your media and creative messaging strategies 3 spending behaviors to track: 1. What are people buying 2. What’s motivating them to buy…
Aulden Kaye Yi, Head of Advertising Partnerships at Philo, discusses the unique advertising needs of small and mid-sized businesses (SMBs) and how Vibe is facilitating their entry into the connected television (CTV) advertising space. She emphasizes the importance of accessibility, audience targeting, and the role of AI in creating effective…
Sophia Popova, a Partner at Summit Partners, discusses the current state of SMBs and the venture capital opportunities they present. With a record number of new businesses emerging, the cost of starting a business has significantly decreased, making it an attractive market for software companies. Sophia highlights the challenges SMBs…
Justin Rankin, CMO of Lion + Panda, discusses the advantages of connected TV (CTV) advertising through Vibe.co. He shares insights on how Vibe's unique offerings allow for targeted advertising with the reach of traditional TV, making it an attractive option for small and mid-sized businesses (SMBs). Justin elaborates on the…
Sophia Popova, a Partner at Summit Partners, discusses the current state of SMBs and the venture capital opportunities they present. With a record number of new businesses emerging, the cost of starting a business has significantly decreased, making it an attractive market for software companies. Sophia highlights the challenges SMBs…
Eric Seufert of Mobile Dev Memo joins Alan to talk about Apple ATT and the latest decision coming from Germany's Federal Cartel Office (the Bundeskartellamt). Eric shares helpful background on ATT and why competition regulators are taking issue with Apple on competition and privacy. Learn more about your ad choices.…
Eric Franchi and Joe Zappa talk about the the formula for generating more attention, where we are in the adtech hype cycle, the time Joe got denied a $650/month raise, and weeks where decades happen.
