Macy's Thanksgiving Day Parade is one of the most underrated live events. Why that matters for advertisers: - Live events are one of the last linear TV holdouts. Companies like NBC and Disney are willing to pay a premium for broadcast rights to live content that draws a crowd -…
The latest episode of the Monopoly Report dives deep into the complexities surrounding Google's Privacy Sandbox and the implications of the deprecation of third-party cookies. Host Alan Chappelle welcomes Garrett McGrath, SVP of product at Magnite and board chair for Prebid, to discuss the challenges and nuances of the evolving…
In this session, Mathieu Roche, Co-Founder and CEO of ID5, shares insights on how ID5 is pioneering solutions to replace third-party cookies with a more efficient and privacy-compliant alternative. Catch this concise discussion from the IAB Tech Lab Summit. For deeper dives and industry updates, subscribe to the Marketecture newsletter…
Join Ari Paparo as he sits down with Cadi Jones, General Manager for EMEA at Index Exchange, to discuss the latest trends in ad curation, connected TV (CTV), and more from the IAB Tech Lab Summit. For further insights and detailed discussions on these topics, subscribe to the Marketecture newsletter…
Legendary marketing whisperer Michael Kassan comes on the show to help up celebrate our 100th episode. We talk about pretty much everything! For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
In this episode of the Ad Tech God Pod, host AdTechGod interviews Jeromy Sonne, CEO of daypart.ai, discussing his unconventional journey into the ad tech industry, the transformative potential of AI, and the challenges faced by small and medium businesses in accessing advertising tools. Jeromy shares insights on the importance…
Weekly Advertising News | The Refresh In this week’s episode of The Refresh, we dive into the latest developments in the advertising world: • The Trade Desk’s New OS, Ventura: What does this mean for the future of programmatic advertising? • Mediaocean Acquires Innovid: Exploring the implications of this major…
In the podcast, Andy Batkin discusses the imminent emergence of third-party tools designed to measure the amount of carbon removed from the ecosystem through advertising practices, including sequencing-enabled impressions. He highlights this as a natural evolution in measurement, comparing it to existing third-party metrics for viewability and attention. Batkin envisions…
Mathieu talks about how ID5 is trying to replace third party cookies with something better. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
Andy Batkin, CEO of Duration Media, discusses the importance of curation in digital advertising, emphasizing how it benefits both advertisers and publishers. He highlights the need for transparency and control for publishers, and how Duration Media's technology empowers them to optimize their inventory. The discussion also touches on the role…
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
In this episode, we dive into the $500 million acquisition of Innovid by Mediaocean. What does this deal mean for advertisers, connected TV, and the fight against walled gardens? Joining us are Aaron Goldman, CMO of Mediaocean, and Dani Cushion, CMO of Innovid, who share insider insights on how this…
Special Episode: The Trade Desk’s Ventura: Disrupting CTV, Monetization, and User Experience! In this special episode of the Refresh by AdTechGod (™), we discuss The Trade Desk's big announcement about Ventura, their new TV operating system set to drop in 2025. We chat about what this means for the connected…
In this special episode of the Refresh by AdTechGod, we discuss The Trade Desk's big announcement about Ventura, their new TV operating system set to drop in 2025. We chat about what this means for the connected TV (CTV) space; everything from possible conflicts of interest and the role of…
The latest episode of the Monopoly Report brings guests Bill Wise from MediaOcean to discuss the ongoing cases brought by the DOJ and the UK Competition and Markets Authority, emphasizing the potential for structural remedies that could reshape the advertising landscape. Bill shares his insights on how Google's competitive strategies…
Xander Katsatos, the head of sales at Beeswax, shares his journey in the ad tech industry and discusses trends in the market. He highlights the importance of staying up to date with industry news and trends through sources like newsletters, podcasts, and publications. Xander also emphasizes the need for sales…
Ari is joined by Cadi Jones, the GM for EMEA for Index Exchange to talk about curation, CTV, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
In this conversation, Tom Wall, the commercial director of Influent Media, discusses strategies for identifying and measuring incremental revenue streams for publishers. He emphasizes the importance of maintaining user experience while maximizing revenue through effective partnerships and technology. The conversation also touches on the significance of brand safety in advertising…
We dive into strategies for maximizing publisher revenue with Tom Wall, Commercial Director of Influent Media. Tom discusses how seasonal trends, like the spring boom in the UK, impact campaigns and revenue. He explains how durations technology allows publishers to forecast and deliver additional impressions, boosting revenue without the need…
Marc is the CEO of Adelaide and he gives Eric and Ari a crash course in everything about attention measurement and metrics. In the News, we talk about the awful Forrester chart and the allegations against Zeta. For more in-depth discussion of these topics and links to the news we…
AdTechGod discusses the recent acquisition of Iris TV by Viant Technologies with Tim and Chris Vanderhook. In this episode, we dive into Viant’s recent acquisition of Iris TV, aimed at boosting transparency and improving targeting and measurement in the growing CTV space, where over 40% of ad spend on Viant’s…
The MadTech Blowout Bar brings together the industry’s leading women before major events for a mix of glamour and genuine conversation. Yes, a beautiful blowout is part of the experience, but it’s truly about building meaningful connections in a shared, memorable setting where we’ll all cross paths again later in…
Alan Chapell and Duncan McCall talk location privacy in the advertising industry, highlighting the pressing need for better consumer protection. They discuss how the precise location space has faced significant scrutiny due to privacy concerns, particularly as real-world examples of harm emerge. Duncan shares insights from his experience founding PlaceIQ,…
Tyler Fitch the SVP of Partnerships at AdRise chats with AdtechGod Tyler Fitch shares his extensive experience in ad tech, from his early days in sales to his expertise in programmatic, highlighting the challenges of monetization and user retention in the rapidly growing connected TV space. He attributes Tubi's success…