In this episode of the Advertising Forum's Transparency Series, Jeannie Olliver, the SVP of Revenue Operations at Business Insider, discusses how trust and transparency can help publishers and content creators increase their revenue and contribute to a healthier digital advertising industry. The conversation highlights the importance of being a credible…
In this episode of the Advertising Forum's Transparency Series, Jeannie Olliver, the SVP of Revenue Operations at Business Insider, discusses how trust and transparency can help publishers and content creators increase their revenue and contribute to a healthier digital advertising industry. The conversation highlights the importance of being a credible…
In this special episode, Jason White, Chief Product Officer at Arena Group, discusses the implications of the Google Antitrust case from a publisher's point of view. Publishers may find new opportunities in the wake of the Google antitrust case, but the changes will take a long time. Long-tail publishers stand…
AdTechGod sits down with Kevin Salguero Kevin is the Director of Programmatic Operations at Univision. Kevin Salguero, Director of Programmatic Operations at Univision, shares his journey in ad operations and programmatic advertising. He discusses the importance of understanding the nuances of the industry and the challenges faced by SSPs and…
In this episode of The Advertising Forum, sponsored by IQM Corporation, Amanda Ludwig, SVP at Publicis Health Media, discusses the unique challenges of healthcare advertising. She covers balancing creativity with compliance, ensuring HIPAA-compliant data privacy, and the impact of AI and programmatic advertising. Amanda also highlights key metrics for measuring…
Audiences sponsored by IQM In this episode, Amanda Ludwig, Senior Vice President at Publicis Health Media, discusses the challenges of balancing creativity and compliance in healthcare advertising. She also talks about the importance of data privacy and how to ensure advertising strategies comply with regulations like HIPAA. Amanda shares insights…
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
Katherine discusses the common issue of misalignment between engineering teams and the rest of the organization, particularly with go-to-market teams. She highlights how engineering often operates in isolation, creating products without fully understanding how they will benefit end customers, which can lead to inefficiencies and disconnects within the company. This…
Software Sponsored by Sigma Software. Katherine Tuluzova, CEO of Sigma Software Americas, discusses the challenges of aligned execution, the importance of tech integrations and M&A in the ad tech software space, and the power of relationships. Lack of alignment across organizations, particularly between engineering and go-to-market teams, is identified as…
In this episode, Adam Heimlich, CEO and co-founder of Chalice Custom Algorithms, joins the AdTechGod Pod to discuss the Google antitrust trial and its impact on the adtech industry. He explains that the adtech industry has been dominated by Google, causing fear and mistrust among industry players. The trial will…
Episode 45 with special guest Alena Morris Alena Morris is the Associate Vice President, Product Marketing at PubMatic In this episode, Alena Morris reflects on her journey as a leader and manager, highlighting the significant role that empowerment and trust have played in her career. She discusses how the leadership…
Symitri is a company that provides a real-time privacy firewall and data clean room solution for the open internet, called Symitri Prism. The platform leverages a partnership with Akamai to allow advertisers and publishers to securely manage and match first-party data without sharing it directly, enabling real-time deterministic addressability and…
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
In this video hosted by AdTech God, guest Stacy Willis discusses how top websites, desperate to keep up, overwhelmed users with ads against their better judgment. Learn why these sites are now struggling to scale back and how reducing ad overload can actually lead to greater profitability.
Raise a Glass with Magnite at the Return to the Golden Era of Madison Avenue event! We’re thrilled to announce that Magnite is now an official sponsor of the "Return to the Golden Era of Madison Ave" event on October 7th at the Virgin Hotel NYC. The teams at Magnite,…
AdTechGod sits down with Joshua Palau Joshua Palau is the VP, Performance Media at Pfizer. He is a seasoned marketer and has a ton of experience spanning some of the world's most iconic brands including Johnson & Johnson, Disney, Comcast, Bayer, and LendingTree. On this episode of our podcast, Joshua…
On this episode of the AdTech God Pod, Joshua Palau takes on the artificial divide between brand and performance marketing. Drawing from his experience at Pfizer, Joshua argues that all marketing drives performance—it’s just a matter of how you measure it. He explains why integrating brand-building with performance channels is…
In this video hosted by AdTechGod, discover how finding and connecting with people who share your interests and are making an impact in your industry can propel your business forward. Learn the importance of asking questions and gaining insights from those you admire to build a strong foundation for your…
In this video, AdTech God chats with Michelle Hulst on the importance of surrounding yourself with great colleagues and finding a role that perfectly aligns with your skills and the company's needs. Discover how working with people you enjoy and learning from them can energize you, and how hitting the…
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
Long-time head of the Media Rating Council George Ivie talks about the work he does to assure accurate media measurement, how he's working in parallel with the TV JIC, and what this has to do with the movie Quiz Show with John Turturro. Visit Marketecture.tv (https://www.Marketecture.tv) to join our community…
James Borow and Daniel Druger host the Taking Inventory podcast talking all things commerce media and social commerce. They talk with us about Snap, X, open web, and everything else. Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to…
Scope3's co-founder and COO talks about carbon measurement and reduction, and how it is working with BOK. Plus the TV+ trademark dispute and an update on Kubient and the TV+ trademark dispute. Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new…
Vibe is building "Facebook ads for TV", allowing small and less sophisticated advertisers to show ads on TV for as little as $50 per day. Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our…