Latest videos from Marketecture.

AdBridge is a creative technology startup that focuses on enhancing contextual relevance in native advertising. Founded by James O'Connor, the company aims to improve ad memorability by blending editorial content with pre-approved brand messaging through a transitionary language they call "The Bridge." Their initial product targets web-based environments, where ads…

In this episode of the Advertising Forum, Robin Shore from TikTok discusses the importance of first-party data and innovative measurement techniques. He highlights TikTok's investments in conversion lift studies and privacy-enhancing technologies to support advertisers in navigating data sharing challenges. The conversation also addresses the common obstacles faced by marketers…

Paige Bilins is the SVP of product for Magnite. She joined me at CES in Las Vegas to talk about the future of CTV and what is in store. Eric and Ari talk TikTok getting saved by Trump, Nielsen getting its groove back (or at least its certification), WPP employees…

Discover the ultimate treasure in AdTech and performance marketing: curation. Like a treasure map guiding you to gold, curation by OpenX empowers your business to navigate the complexities of our industry.

On this episode of the Monopoly Report, host Alan Chapell discusses Google's December 2024 policy shift on device fingerprinting with adtech privacy and legal thought leader Julie Shullman. They attempt to place historical context on the definition of device fingerprinting and speculate on Google's rationale - both for Google's recent…

Peer39 CEO Mario Diez joins Eric Franchi and Joe Zappa to discuss why publishers banding together failed 11 years ago and still hasn't worked, the advantages of a GTM CEO and the gaps they need to fill, how adtech GTM has changed over the last 15 years, and the future…

In my conversation with Jennifer Q. Chen (https://www.linkedin.com/feed/#) , President and Chief Revenue Officer at Connatix (https://www.linkedin.com/feed/#) , we explore her path in the ad tech industry, examine what Connatix’s recent merger with JWP (JW Player) (https://www.linkedin.com/feed/#) means for the video and technology space, and discuss key topics such as…

In this episode, sponsored by Mozilla, we chat with Eric Seufert and discuss mobile advertising and its privacy challenges. We explore the difficulties advertisers face in measuring effectiveness amidst increasing privacy regulations and the role of privacy-preserving technologies. The discussion also highlights the balance between personalized advertising and user privacy,…

VidMob is a creative data company that helps marketers optimize their advertising by analyzing the creative elements of ads and linking them to performance metrics. It uses proprietary models to process data from platforms like Meta, Google, TikTok, and Amazon, examining millions of ad creatives frame by frame to identify…

State Laws, Sensitive Data, and Mozilla’s Vision for a Safer Ad World (sponsored by Mozilla) In this episode of The Advertising Forum, Maneesha Mithal , Partner at Wilson Sonsini Goodrich & Rosati, discusses privacy regulations in advertising, the role of businesses like Mozilla in shaping these developments, and strategies for…

The Biggest Privacy Challenge for Advertisers: Eric Seufert Joins AdTechGod & Jeremy Bloom

Eric and Ari are joined by digital out of home expert Tim Rowe who helps us dissect the $600 million acquisition of Vistar by T-Mobile. We also discuss the surprise Sincera acquisition by The Trade Desk. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)

Omar Tawakol was the founder of BlueKai, a seminal company in the third-party data and DMP spaces. He talks to Alan about privacy, identity, and his new start-up Rembrandt that just raised $23 million for AI product placement. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)

Magnite & Marketecture Media Last Wednesday in Las Vegas, we partnered with Magnite to bring together some of the most insightful voices in the industry for an afternoon of connection, collaboration, and forward-thinking discussions. At Marketecture Media, our mission is to foster community, ignite meaningful conversations, and share knowledge that…

Viant CEO and co-founder Tim Vanderhook joins Eric Franchi and Joe Zappa live at CES to discuss what's next for ViantAI, how AI will disrupt advertising, the ramifications of Google's dominance, and CES vibes.

Anna Bager, President and CEO of the Out-of-Home Advertising Association of America (OAAA), discusses the evolving out-of-home (OOH) industry, particularly in the context of digital transformation and programmatic advertising. She shares her journey from Sweden to leading the OAAA, the challenges faced during the pandemic, and the unique advantages of…

In this episode, sponsored by Mozilla, we chat with Eric Seufert and discuss mobile advertising and its privacy challenges. We explore the difficulties advertisers face in measuring effectiveness amidst increasing privacy regulations and the role of privacy-preserving technologies. The discussion also highlights the balance between personalized advertising and user privacy,…

AD-ID is owned by two non-profits organizations and provides a universal identifier for advertising creatives, akin to a UPC code for ads, enabling standardized tracking and management throughout the advertising ecosystem. Used by over 80% of Fortune 500 companies, AD-ID's system supports transparency, accountability, and cross-platform measurement by encoding essential…

In this episode, sponsored by Mozilla, we chat with Eric Seufert and discuss mobile advertising and its privacy challenges. We explore the difficulties advertisers face in measuring effectiveness amidst increasing privacy regulations and the role of privacy-preserving technologies. The discussion also highlights the balance between personalized advertising and user privacy,…

Magnite & Marketecture Media Last Wednesday in Las Vegas, we partnered with Magnite to bring together some of the most insightful voices in the industry for an afternoon of connection, collaboration, and forward-thinking discussions. At Marketecture Media, our mission is to foster community, ignite meaningful conversations, and share knowledge that…