Marketecture Media is en route! We’re beyond excited to attend our first Cannes Lions. The team has been working around the clock, and we know many of you have been doing the same. A huge thank you to all our incredible partners and sponsors for making this journey possible. Special…
Mark Grether, GM of PayPal Ads, joins Ari Paparo to break down how PayPal is approaching ads using data from PayPal, Venmo, and Honey. They talk about off-site targeting, commerce media, and why PayPal’s position in the market might be more powerful than people realize. Learn more about your ad…
Jonathan Kanter joins host Alan Chapell to discuss the changes to antitrust enforcement over the past five years and how those changes were reflected in the DOJ's enforcement against Google in the search antitrust trial. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
Eric Franchi and Joe Zappa discuss whether micropayments will overtake ads as the default monetization model for the open internet as well as OpenAI's big hardware bet and its implications for advertising. Plus, Joe provides three marketing tips on staying the course, when to respond to criticism, and how the…
Heather Carver, Chief Revenue Officer at Freestar, shares her journey in the ad tech industry, discussing her experiences from working at various companies to her current role. She highlights the evolution of publisher monetization, the impact of AI on the industry, and her optimistic view on the future of advertising…
Ari Paparo speaks with Louqman Parampath, VP of Product for Ads and Commerce at Roblox, to break down how the company is building out its ad business. They discuss Roblox's massive user base, its immersive environment, and how creators and brands are monetizing the platform. Topics include ad formats like…
In this episode of The Refresh, Kait walks us through an overlooked but impactful week in advertising. From explosive revelations about brand ads on explicit platforms, to Meta’s push for fully automated AI-driven ad creation, and a new FTC investigation into media watchdogs, this week’s headlines raise deeper questions about…
Todd Braverman, CRO of Ampersand, joins to explain how the company is navigating the shift from linear TV to streaming and data-driven advertising. Plus, Ari and Eric break down Meta’s AI ad plans, Amazon’s DSP pricing push, WPP and MIQ’s new AI platforms, and the latest in the Google antitrust…
In this episode, Alan Chapell chats with Gary Kibel of the law firm Davis & Gilbert about children's privacy in the ads space. We start back in 1998 with the Children's Online Privacy Protection Act (COPPA) and share how the FTC has revamped COPPA via rulemaking over the years. We…
Eric Franchi and Joe Zappa break down what happened at DMS by LUMA, highlighting four trends: the Outcomes Era, AI transformation, the war for the open internet, and the explosion of creators. They dive deep into how open internet adtech companies can position themselves against the walled gardens by leaning…
In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Zach Lain, Head of Media Strategy and Investment at PepsiCo, to explore what it takes to build brand love in a…
In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Zach Lain, Head of Media Strategy and Investment at PepsiCo, to explore what it takes to build brand love in a…
AdTechGod is joined by Bari Bucci, Senior Director of Programmatic Partnerships at Warner Brothers Discovery. She shares her journey from the buy side to the sell side of advertising. She discusses the importance of relationships in her career, the value of asking questions, and how her experiences shape her insights…
Ari Paparo speaks with Matthew Doherty, CEO of EXTE North America, about the company’s recent rebranding and its approach to entering the U.S. market. They cover EXTE’s contextual targeting technology, how its optimization functions across various media environments, and the challenges of fitting into existing ad tech workflows. The discussion…
In this episode, AdTechGod interviews James Rosewell, co-founder of Movement for an Open Web, discussing the evolution of the open web, the implications of the Privacy Sandbox, the importance of web browsers, and the future of regulation in the digital advertising landscape. They explore the impact of political changes on…
Ari Paparo and Eric Franchi are joined by David Berkowitz, a longtime marketer and founder of Serial Marketers and the AI Marketers Guild. They talk about the evolving role of community in marketing, how AI is reshaping creative work, and the uncertain future of entry-level marketing jobs. Plus, reflections on…
In this episode sponsored by TripleLift, Meredith Brace, CMO of TripleLift, discusses the vital role of creativity in advertising, particularly in the context of commerce and CTV. She shares her journey to TripleLift, emphasizing the importance of working with inspiring people and fostering a creative-first culture. The conversation explores the…
Alan Chapell and Dennis Buchheim talk about the future of addressability and how to create ad standards which are both principled and fair. We also question the value of legacy tech in the ads space. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
Joe Zappa and Eric Franchi workshop to SWYM story in real-time, unearthing with Ravi Patel how to describe SWYM's differentiated approach to its eponymous mission: helping advertisers to stop wasting their money. They discuss the many curation / quality plays out there and how SWYM differs as well as the…
Ari Paparo speaks with Aaron McKee, CTO of Blis, recently acquired by T-Mobile. They discuss Blis’s unique geo-based approach to omnichannel media planning and measurement, how it delivers performance across hard-to-reach environments like iOS and CTV, and why traditional cookie-dependent strategies may fall short. Aaron also explains how Blis handles…
In this episode, Shawn Lim, founder of Human Algorithm, shares his journey from journalism to creating a purpose-driven media platform focused on personal branding and representation. He discusses the impact of his personal experiences and on his content creation and the importance of authenticity in personal branding. Sean emphasizes the…
Eric and Ari are joined by Jenny Wall, CMO of VideoAmp, to discuss the week's biggest stories—from DoubleVerify’s defamation lawsuit to Walmart’s retail media momentum. Jenny shares her perspective on the state of measurement, advanced audiences, and why the industry still has work to do when it comes to connecting…
In this episode, Vinny Rinaldi, Vice President of Media and Marketing Technology at Hershey, discusses the evolution of creative storytelling in Connected TV (CTV) compared to traditional television. He emphasizes the importance of data and technology in creating personalized and interactive advertising experiences. Vinny shares insights on innovative ad formats,…
Alan Chapell and Dennis Buchheim go deep on some of the historical challenges faced by IAB TechLab as it created Project Re arc and started moving towards a post-cookie ad space starting in 2019. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)