In this episode of the AdTechGod Pod, host AdTechGod interviews Walt Dublin, Vice President of Enterprise Publisher Development at Raptive. Walt shares his journey into the ad tech industry, discussing the evolution of publisher partnerships, the impact of AI on content monetization, and the importance of diversity in the tech…
In this week’s episode of The Refresh from Marketecture, host Kait unpacks three major developments across measurement, streaming, and advertising. Nielsen is facing renewed industry skepticism as data irregularities emerge in its TV measurement tools. Meanwhile, the future of cable TV may hinge on how live sports migrate to streaming,…
Casey Saran, CEO of Spaceback, joins Ari Paparo and Eric Franchi to talk about how brands are approaching creative in a landscape shaped by social platforms, AI tools, and evolving media formats. The conversation covers the use of organic and creator content in paid campaigns, the growing volume of creative…
Ari Paparo and Alan Chapell discuss Ari's new book Yield: How Google Bought, Built, and Bullied its Way to Advertising Dominance. They also talk about the potential impact of the fallout of Google's antitrust trials on the marketplace. And Ari provides some insights as to why it's difficult for privacy…
Blis President Alex Boras joins the pod to do a live demo of Blis AI, the location-based DSP's new AI media planning and audience building tool. Alex walks Eric Franchi and Joe Zappa through the tool, showing how audience building has changed with AI from a manual, step-by-step process into…
In this episode of the AdTechGod pod, Edina Kalamperovic, SVP of Retail Growth at Epsilon, shares her unique journey from agency to ad tech, emphasizing the importance of understanding client relationships and the evolving landscape of digital advertising. She discusses the significance of data utilization, personalization, and the future of…
A packed week for pop culture and PR teams Here’s what advertising news we’re covering this week: ▫️Alphabet released their Q2 earnings and nearly all was up across the board for Google. Key data callouts also point to a Google that’s getting serious about AI ▫️Digiday featured Newsweek’s proactive revenue…
Ari Paparo talks with Stephen Upstone, CEO and founder of LoopMe, about the company’s beginnings and its use of AI in advertising. They cover topics like measuring outcomes, navigating brand suitability, handling attribution, and dealing with data privacy. The conversation also looks at how LoopMe fits into the changing ad…
In this episode of The Refresh, host Kait unpacks some of the most significant shifts in media, search, and publishing. Alphabet reported record-breaking Q2 earnings driven by cloud and search, despite concerns about AI competition. Newsweek is proactively adjusting its business model to combat AI-related traffic threats, and the Paramount–Skydance…
Ari and Eric are joined by Chris Feo, Chief Business Officer at Experian, for a grounded discussion on how the advertising data ecosystem is evolving. The conversation explores Experian’s approach to identity and audience data, the implications of its acquisition of Audigent, and how curation is reshaping traditional roles within…
In this episode, Charlie Neer, co-CEO of MiQ, discusses the impact of AI on the advertising industry, focusing on the launch of Sigma, MiQ's AI-powered platform. He highlights the need for centralization in a fragmented industry and emphasizes the importance of human intelligence alongside AI. The conversation explores how MiQ…
Megan Gray joins host Alan Chapell for a discussion of the various remedies being proposed in the Google Search Antitrust Trial with the DOJ as we head towards Judge Mehta's decision in that case later this summer. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
Eric Franchi and Joe Zappa dive into the tenets of the Cluely marketing playbook, focusing specifically on lessons for adtech and martech founders and marketers. In short: Tell a provocative story about heroes and villains, leverage the CEO as chief evangelist, and capitalize on social channels. Also, Joe shares a…
AdTechGod speaks with Austin Scott, the CCO and founder of Bedrock Platform. They discuss Austin's extensive career in ad tech, her transition from corporate roles to entrepreneurship, and the challenges and opportunities within the ad tech ecosystem. The conversation also delves into the evolution of connected TV (CTV) and programmatic…
Marketecture Live was built for decision-makers who don’t have time for fluff. This one-day event brought together top executives from Privacy Sandbox (Google), Mediaocean, Dailymotion and more—each sharing real insights on where media and marketing are headed. From fireside chats to rapid startup demos and a live podcast taping, the…
Marketecture Live brought together the sharpest minds in media, marketing, and adtech for a no-fluff, high-impact day of real conversations, startup demos, and future-focused insights. This sizzle reel captures the energy, ideas, and chaos we turned into clarity.
Ari Paparo talks with Nikhil Jain, VP of Insights and Marketing Solutions at Dailymotion Ads, about the company’s work around attention as both a measurement and planning tool. The discussion covers how attention is defined, how it’s being predicted through AI and modeling, and the role of creative analysis, inventory…
This week’s episode of The Refresh skips the usual industry drama to spotlight three major developments in advertising and media. Host Kait walks through The Trade Desk’s milestone entry into the S&P 500, NBCUniversal’s record-setting upfront performance, and Delta’s bold use of AI for personalized airfare pricing. From validating independent…
Ari Paparo and Eric Franchi sit down with Erin Foxworthy, Global Head of Marketing and Advertising at Snowflake, to discuss how marketing teams are rethinking data infrastructure in a shifting landscape. Erin reflects on her path through agencies, entertainment, and tech, and how that journey informs her current perspective. The…
The Meta antitrust trial has been undercovered with in the ads space. Host Alan Chapell brings antitrust litigator Brendan Benedict on to get a sense of the core arguments of both the FTC and Meta and make some predictions on how this case will play out. Learn more about your…
In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) speak with Amy Benford, Head of Integrated Marketing for North America at Colgate-Palmolive. Amy walks us through her multifaceted career, from HBO to Campbell’s…
Serial CEO and board member Corey Ferengul joins Eric Franchi and Joe Zappa to teach the audience everything they need to know about boards, especially from the founder's perspective. When do you assemble a board? Who should be on it? How do you structure it? What types of questions are…
In this episode of the AdTech God Pod, Zach Lain, Director of Global Data Partnerships at PepsiCo, dives into the evolving intersection of data, creativity, and marketing outcomes. He shares his unique path from Chinese language and law studies to running global data strategy at one of the world’s biggest…
