Kevin Salguero reflects on the early challenges of understanding why SSPs (Supply-Side Platforms) don’t strive to work with everyone to maximize scale. He reveals that the focus on optimizing revenue and managing infrastructure costs, such as server capacity and query per second (QPS) limitations, forces SSPs to be selective. This…
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Jason White predicts the rise of new companies that will solve the challenges of data aggregation at scale, similar to what Google has achieved over the past two decades. He highlights companies like Raptive and Mediavine, which are positioned to play an increasingly vital role in the industry by leveraging…
In this episode of the Advertising Forum, Jeremy Bloom and AdTechGod engage with Louis Jones, CMO of the Brand Safety Institute, to explore the concept of brand purpose. They discuss the importance of authenticity in branding, the challenges brands face in maintaining their purpose amidst the complexities of social media…
Even seasoned AdTech professionals often overlook the cutting-edge capabilities of programmatic out-of-home (OOH) advertising. Leslie Lee of Vistar Media sheds light on the immense opportunities in this traditional channel, from advanced targeting and precision to automation benefits. Despite growing awareness, there is still much to uncover about how programmatic OOH…
AdTechGod sits down with Laura Morrison Laura Morrison is the Sr. Manager, Supply Partnerships at Amagi. Laura Morrison shares her journey in the adtech industry, starting from her role in a small agency to her current position at Amagi. She emphasizes the importance of being curious, asking questions, and continuously…
Laura also discusses the challenges of consolidation in the ad tech space and the shift towards platforms and OEMs becoming the new publishers. She encourages professionals to stay informed, listen to others, and build connections to share knowledge and grow together.
🎉 Return to the Golden Era of Madison Ave 🎉 MadTech, Aperiam, and Marketecture Media are ready. Are you? After countless hours of preparation and with nearly a thousand people wanting to attend, we are thrilled to bring you what promises to be the best event of 2024. A heartfelt…
In this episode of The Advertising Forum, Dan Slivjanovski, CMO of DoubleVerify, discusses the critical role of trust and transparency in the digital advertising ecosystem. He emphasizes the importance of verification in ensuring that brands can confidently invest in advertising without fear of fraud or misplacement. The conversation explores how…
Verification is no longer just about media hygiene or protection; it's now focused on performance. The key question is: Does the ad opportunity align with what the brand truly wants to achieve? We’re evolving verification to ensure that ads not only meet safety standards but also drive meaningful results for…
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
AdTechGod sits down with Leslie Lee. Leslie Lee is the Sr Vice President of Marketing at Vistar Media. Leslie Lee dives into her journey in the ad tech industry and the evolution of digital out-of-home (DOOH) advertising. As digital out-of-home continues to evolve, Leslie points out key trends, such as…
Join AdTechGod and guest Leslie Lee from Vistar Media as they discuss all things DOOH (digital out-of-home advertising) in this informative video. Don't miss out on this insightful conversation about the future of advertising!
🎉 Return to the Golden Era of Madison Ave 🎉 MadTech, Aperiam, and Marketecture Media are thrilled to be working with all our incredible Event Sponsors for what will undoubtedly be the most talked-about event of 2024! A huge thank you to everyone who helped make this event happen: ✨…
In this episode of the Advertising Forum, Brook Minto, Global Director of Global Media at Haleon, discusses the critical role of trust and transparency in the advertising ecosystem. He emphasizes the need for advertisers to take responsibility for transparency, the importance of direct relationships with tech providers, and the evolving…
In this episode of the Advertising Forum, Brook Minto, Global Director of Global Media at Haleon, discusses the critical role of trust and transparency in the advertising ecosystem. He emphasizes the need for advertisers to take responsibility for transparency, the importance of direct relationships with tech providers, and the evolving…
On this episode of the AdTechGod Podcast, Joshua Palau dives into a topic he feels strongly about: the artificial separation of brand and performance marketing. Drawing from his experience at Pfizer and other major companies, Joshua argues that everything in marketing drives performance—it's just a matter of how you measure…
Alena Morris, Associate VP, Product Marketing at Pubmatic, shares her journey in the ad tech industry and discusses the future of addressability and retail media. She also discusses the direction of the industry, including the consolidation of the programmatic supply chain, higher standards for data usage and privacy, and the…
AdTechGod and Adam Heimlich, CEO and Co-Founder of Chalice Custom Algorithms , discuss the Google antitrust trial and its impact on the adtech industry.
Kevin Salguero discusses the importance of understanding the nuances of the industry and the challenges faced by SSPs and DSPs. Kevin also talks about the future of ad operations and connected TV, emphasizing the need for closer collaboration between publishers and advertisers.
Special Episode: Google Antitrust Case and the Future of Ad Tech for Publishers with Jason White Jason White, Chief Product & Technology Officer at The Arena Group, discusses the implications of the Google Antitrust case from a publisher's point of view. Publishers may find new opportunities in the wake of…
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
ATTENTION BRANDS AND AGENCIES! (#Ad) The IAB Tech Lab is focusing on YOU! They want to help you Save Money, Drive Results and they want you Home by 6! To learn more about this event on May 14th visit: https://bit.ly/49ASwdD (This is a Paid Advertisement)
🥊 ATTENTION ADTECH 🥊 #AD Privacy concerns, signal loss, and new regulations are changing the game! We’re bringing the industry's top minds to the heart of tech in Mountain View, California! Join us as we dive into the biggest privacy challenges shaped by Google, Apple, Meta, and regional regulations. From…