Marc Guldimann and Zach Kubin from Adelaide joined us with some serious energy (and maybe a little help from a 48-hour vision quest). They broke down how Adelaide has spent the past decade perfecting attention metrics and proving that true media quality drives outcomes better than viewability or completion rates…
Alan Chapell speaks with Richard Kramer from Arete Research about the pro's and con's of various remedies being discussed in connection with Google's search, ad tech and Privacy Sandbox cases. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
Dr. Mark Grether joins the pod to talk about the four components of a massive commerce media business, how to maximize the opportunity for advertisers, why he joined PayPal to build their commerce media network after building Uber's ad business to $1B in revenue, and how AI is changing commerce…
Jackelyn Keller and Steve Bagdasarian from Comscore, Inc. showed up in style, turning their cabana into a full Miami experience complete with local art by Ray Ramirez, flash tattoos, and a celebration of what truly drives advertising: community and culture. They didn’t just talk data and measurement — they lived…
David Dworin and Soo Jin Oh dropped in to announce FreeWheel’s new Streaming Hub a fully integrated platform built to simplify how publishers manage and monetize streaming and TV inventory. From cutting out middlemen, to fixing live sports monetization at scale, to unlocking new opportunities for brands who’ve never touched…
In this episode of the AdTechGod Pod, Yen Nguyen, the SVP Head of Curation at Consumable, shares her journey on focusing in on curation. She discusses the evolution of curation in the ad tech space, particularly in audio advertising, and highlights the untapped potential of digital audio. Yen emphasizes the…
Two unicorns walked into #preachonthebeach — and they didn’t just talk about the future, they proved it’s already here. Jay Wolff from KERV.ai and Amy Worcester Lanzi from Digitas North America stopped by the AdTechGod suite (even though AdTechGod was MIA) and broke down what’s really moving the industry: AI-powered…
Travel is back and Sojern is making sure marketers don’t miss a beat. Josh Beckwith, Global VP at Sojern, stopped by the #preachonthebeach suite to talk about the power of travel data and why real-time intent matters more than stale audience segments. Then Howard Luks, VP of Audience Solutions at…
When Divine Intervention Hits Different… Sometimes, the universe (or maybe AdTechGod ®️) puts the right people in the right room at the right time. Matthew C. Doherty, CEO of EXTE North America, and Jeremy Bloom 🌞 reunite and dive into something bigger than just a catch-up. They’re talking about building…
Ari Paparo speaks with Andy Batkin, CEO of Duration Media, about the launch of Curation Media, a new approach to programmatic advertising. They explore the shift away from middlemen, how real-time viewability tech is creating unique, high-quality ad impressions, and what “scarcity at scale” really means for both publishers and…
When the going gets tough, Big Tech finds a way to shift the blame. This week’s news? Google quietly backs out of cookie deprecation, fights for control in court, and Apple slowly makes its ad empire move. In todays news we cover: • Google waves the white flag on cookies…
Michael Walrath, CEO of Yext, discusses the evolution of digital presence and the growing importance of structured data in an AI-driven landscape. He reflects on local-first marketing and the challenges of visibility at scale. Eric and Ari also examine Google's delayed cookie deprecation, its impact on ad tech, and broader…
In this episode sponsored by Intent IQ, the discussion revolves around the challenges and opportunities in the advertising industry, particularly focusing on identity solutions for publishers. Gil Dudkiewicz and Roy Shkedi share insights on how publishers can unlock value through innovative partnerships and technology. They emphasize the importance of collaboration,…
In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (marketing executive) sit down with Sarah Harms, VP of Ad Measurement and Marketing at Roku, to unpack what it takes to build a modern brand inside one of the most complex ecosystems—streaming television.…
Alan Chapell is joined by media futurist and former Googler Erez Levin - who makes the case for improved metrics and incentives in digital media. Erez suggests that third-party cookie deprecation and potential antitrust break up of big tech could serve as a means to reboot the ads space towards…
OpenAds CTO (and former Moat engineer) Michael Bishop and Zefr CEO Rich Raddon join Eric and Joe to discuss the evidence-based case (or lack thereof) for brand safety, why we should shift our mindset from safety to suitability and contextual targeting, the link between suitability and performance, and how AI…
In this episode of the AdTechGod pod, Danilo Tauro, Managing Partner at Aperium Ventures, shares his journey from engineering to the ad tech industry. He discusses his experiences at Procter & Gamble, Amazon Ads, and Uber Eats Advertising, highlighting the evolution of ad tech and the importance of networking and…
TripleLift CEO Dave Helmreich joins Ari Paparo to discuss his first 60 days at the helm and how the company is evolving beyond its native roots. They explore TripleLift’s push into creative as a differentiator for programmatic, its role in powering retail media through adaptive commerce solutions, and how it’s…
They say everyone gets their day in court. For Big Tech, it’s looking more like a reckoning. Kait from the Refresh reports on this weeks news. This Week’s Breakdown: • Meta on trial — Zuck, Sandberg, and Mosseri take the stand as the FTC argues Meta bought Instagram to “neutralize”…
DoubleVerify CEO Mark Zagorski joins to discuss the evolving role of measurement, the use of AI, and how DV is addressing scrutiny, while Arielle Garcia and Alan Chapell break down the recent antitrust decision against Google’s ad tech stack and explore what it could mean for the future of competition…
In this episode sponsored by IntentIQ, the discussion revolves around identity solutions in advertising technology, focusing on Intent IQ's offerings. The guests share real-world examples of successful implementations, address the skepticism surrounding new partnerships, and emphasize the importance of curiosity and innovation in overcoming challenges. The conversation also touches on…
In this exciting second episode of Marketecture’s The Brand Forum, hosts Josh Palau and Jeremy Bloom sit down with Erika Lamoreaux, one of the driving forces behind Workday’s renowned brand strategy. Discover how Erika and her team leverage Workday’s forward-thinking culture to deliver meaningful experiences for both customers and employees.…
In this episode, the discussion revolves around identity solutions in advertising technology, focusing on Intent IQ's offerings. The guests share real-world examples of successful implementations, address the skepticism surrounding new partnerships, and emphasize the importance of curiosity and innovation in overcoming challenges. The conversation also touches on the complexities of…
