This week’s episode is a marketing grab bag! Eric and Joe discuss: • Why most companies misunderstand B2B marketing attribution • How companies should respond to the latest on cookies from a GTM POV • What founders can be doing early on to market themselves • What companies should be…
Joe Zappa and Eric Franchi mourn the death of PR as we know it. Listen to the episode to learn how PR and other forms of marketing are becoming more entwined — and how CEOs should assume the mantle of PR on social.
Michael Katz, CEO and co-founder of the customer data platform mParticle, joins Joe Zappa and Eric Franchi on the pod to discuss his take on founder mode. Michael argues that founders can most effectively build organizations by focusing on two factors, context and culture, but most leaders optimize for the…
Joe Zappa interviews his co-host, Eric Franchi, a general partner at the venture capital fund Aperiam, about how to become an investor. They cover: • The difference between being an operator and a VC • How VCs decide which startups to fund • What founders should expect from investors •…
This week on the pod, Joe Zappa and Eric Franchi interview the sharpest-tongued CEO in adtech, Lauren Wetzel. Newly minted as the CEO of InfoSum, Lauren talks about her journey to the position, including: • How her consulting background launched her into the adtech C-suite • The Venn diagram between…
Eric Franchi and Joe Zappa interview adtech entrepreneur Brian O’Kelley. The former Right Media and AppNexus executive turned co-founder and CEO of marketing sustainability company Scope3 discusses how his approach to leadership has changed and how to inspire boldness and drive as organizations scale. Brian also touches on whether he’d…
Joe Zappa interviews co-host Eric Franchi, a general partner at the venture capital fund Aperiam, to identify the three traits his three most successful investments have in common. They discuss Kevel, Transmit.live, and tvScientific.
Eric Franchi and Joe Zappa chat with Tim and Chris Vanderhook, co-founders of Viant. They discuss the Vanderhooks’ creative approach to the extremely successful launch of ViantAI, their take on “founder mode,” and how their approach to adtech entrepreneurship has evolved over 25 years. (Note: Viant is a client of…
Co-hosts Joe Zappa and Eric Franchi chat with Eric Seufert about how he's used thought leadership, especially via his blog Mobile Dev Memo, to launch successful tech, media, and investing businesses and become one of the best-known voices in mobile.
This week on the pod, co-hosts Joe Zappa and Eric Franchi dig into the new frontier of taste in Silicon Valley, whether you should hire a head of growth and what they should focus on, the MrBeast memo, viral adtech social posts, and Mark Zuckerberg’s live interview on stage with…
Eric Franchi and Joe Zappa interview Sincera founder Mike O’Sullivan about the category Sincera is creating, marketing early-stage startups, and the risks of playing it safe.
Joe Zappa interviews co-host Eric Franchi about the biggest lessons he learned building and selling Undertone. Eric talks about his best-ever hires, the biggest challenge Undertone faced in his tenure, and how he approached life and business post-exit.
Co-hosts Eric Franchi and Joe Zappa interview Terry Kawaja, founder and CEO of LUMA. They cover the existential importance of marketing to acquisitions, the role of the CEO in building the brand of a startup, and the optimal conditions for exiting.
Co-hosts Eric Franchi and Joe Zappa speak with Vibe founder and CEO Arthur Querou about an unconventional adtech product launch, aligning product with marketing and sales, and the differences between enterprise and SMB sales.
Eric Franchi and Joe Zappa interview Mathieu Roche, CEO & co-founder of ID5, about evangelizing identity solutions before it was cool, driving urgency, competing with big players, bringing a European business to market in the US, and managing a remote-first workplace.
Jay Friedman, CEO of Goodway Group, joins Eric Franchi and Joe Zappa to talk about elevating marketing within organizations, developing a distinct marketing philosophy, driving incremental returns on advertising, and carving out space for yourself and your business with bold, provocative takes.
Matt Barash is perhaps the best example of an adtech influencer. The master networker and content creator joins Eric Franchi and Joe Zappa to discuss what most people get wrong about building influence, his theory of attention, why executives shouldn't be afraid of controversy, and the opportunities Matt is excited…
Permutive CEO and co-founder Joe Root joins Eric Franchi and Joe Zappa to discuss the evolution of the DMP category and how to evolve the identity of a company as market forces shift around it. Eric and Joe put Joe Root in the hot seat, too, as they workshop Permutive's…
AdLib CEO and co-founder Mike Hauptman joins Eric Franchi and Joe Zappa to tell the story of meta DSP AdLib's reinvention after the collapse of MediaMath in 2023. We go deep into the story of the day MediaMath was shut off and explore how AdLib reoriented itself and came back…
tvScientific CEO and co-founder Jason Fairchild joins Eric Franchi and Joe Zappa to talk about the lessons he brought from OpenX to tvScientific, inventing the performance TV category, and which big players, including The Trade Desk and AppLovin, might get into performance TV (or not).
It's just Eric Franchi and Joe Zappa, your humble hosts, on this episode as they break down the ever-increasing power of content to influence your reputation and relationships, the companies that dominated adtech in 2024, and the adtech and advertising sectors to watch in 2025. Plus, Eric hates dogs (if…
In this episode of the Advertising Forum we discuss the importance of attention metrics in mobile advertising, featuring insights from industry experts Mark Guldimann and Richard O'Sullivan. The discussion covers the impact of attention metrics on advertising outcomes, the challenges brands face in adopting these metrics, and the future of…
In this conversation, Marc Guldimann (Adelaide Metrics) and Richard O'Sullivan (InMobi) explore the growing importance of attention metrics in mobile advertising. They discuss how these metrics elevate media quality, boost campaign performance, and share practical tips for implementation. The discussion also covers the evolution of advertising measurement, the impact of…
In this episode of the Advertising Forum, the discussion revolves around the challenges and strategies in mobile growth, particularly focusing on privacy issues, the importance of partnerships, and how brands can prove the value of their mobile app investments. Experts Phil Golas (Spark Foundry) and Sammy Fisher (InMobi) share insights…