Latest videos from Marketecture.

The mysterious deity of adtech, Adtech God, joins Eric Franchi and Joe Zappa on the pod to discuss how to build an audience and community, why most adtech companies are still approaching marketing with a 2005 playbook, and what individuals and organizations can do to capture the precious attention of…

At OpenX, they’re tackling the shift from linear to biddable TV, delivering personalized ads without crossing privacy lines. In 2025, we’ll see a simpler, more data-driven ad landscape that prioritizes direct supply, curation, and real partnerships—no bogus “firsts” or hidden “ad taxes.” We chat with Matt Sattel from OpenX on…

We chat with Tony Marlow from LG Ad Solutions - home to 200+ million TVs worldwide! From their FAST channel (LG Channels) to native screen advertising and apps, Tony gives us the inside scoop on why 2025 is set to be a game-changer for CTV. CTV will be front and…

We caught up with MIQ’s Moe Chughtai, who explained how the company is boosting CTV budgets without making audiences uneasy - combining AI-driven targeting with cross-screen synergy to bridge the gap between binge-watching and “Buy Now.” Ready for simpler, smarter campaigns? Pick MiQ. #sweetsuites | The Advertising Forum | Marketecture…

Sam Bloom, Head of Partnerships at PMG, shares his extensive journey in the advertising industry, discussing the importance of transparency, the impact of family legacy, and the CTV industry. He emphasizes the need for creativity in advertising and the challenges posed by privacy regulations, while also highlighting the potential for…

Tercept is a data infrastructure provider specializing in supporting ad tech and media companies by streamlining the collection, processing, and visualization of monetization and marketing-related data. Founded in 2018, the company offers tools and services to integrate, normalize, and manage data from over 400 sources, enabling clients to transform raw…

Co-hosts Eric Franchi and Joe Zappa dive into a thought experiment: how to reverse-engineer a $10M adtech exit. They touch on: • What value you need to provide to get bought for $10M • An actual example of an adtech company that sold for low eight figures • The ideal…

Co-hosts Eric Franchi and Joe Zappa dig into the evergreen question of what sets the great CEOs apart in the adtech world. Whether they’re a CEO/founder or a hired gun, a great CEO has to balance: • Product expertise • A GTM strategy • Company culture and values • Talent…

Co-hosts Eric Franchi and Joe Zappa explain why you should hire a chief audience officer. The discussion includes: • The 3 things adtech customers really care about • Why most adtech companies' theories of victory are wrong • What to look for in a chief audience officer • Who in…

Co-hosts Eric Franchi and Joe Zappa dive into the details of how adtech startups grow from $1M to $10M and what pitfalls to avoid along the way. They cover: • What your team should look like around the $1M / Series A mark • How to transition from founder-led sales…

Co-hosts Eric Franchi and Joe Zappa cover what to do if your market is too small to achieve your business goals. For example: • How to launch a new product or enter into a new market • When and how to involve your customers in market expansion efforts • What…

Co-hosts Eric Franchi and Joe Zappa discuss the four ways to win with adtech marketing (including great detail on how to pursue each strategy). 1. Differentiated story 2. Original data/insights 3. Thought leadership 4. Being prolific, present, and personable Check out the pod to learn about how to grow your…

Joe and Eric interview Ryan Pauley, President of Revenue and Growth at Vox Media, to uncover how the digital media company moved into audio with great success. They cover the best practices for expanding to audio, how to exploit what makes audio unique (think: talent, personality, and intimacy), and what…

Joe interviews Eric Franchi and Mike Cassidy to unearth the story of Undertone, the ad network company they sold to Perion for $180 million. How did Eric and Mike get Undertone to about $3M in revenue as an agency? Why did they switch to the ad network model? And how…

Joe gets his Bill Simmons on in this quick solo episode on how to do strategic marketing. If you go on B2B marketing LinkedIn (God help you), you'll see tons of people talking about strategic marketing. But what actually are the components of a marketing strategy? How do you put…

This week on the pod, Eric and Joe are joined by Chris Riedy, former VP of Global Sales and Marketing at Twitter and current CRO at tvScientific, to discuss how to build sales organizations. Chris has the answers to all your sales development questions, whether your business is an early-stage…

This week’s episode is a marketing grab bag! Eric and Joe discuss: • Why most companies misunderstand B2B marketing attribution • How companies should respond to the latest on cookies from a GTM POV • What founders can be doing early on to market themselves • What companies should be…

Joe Zappa and Eric Franchi mourn the death of PR as we know it. Listen to the episode to learn how PR and other forms of marketing are becoming more entwined — and how CEOs should assume the mantle of PR on social.