Latest videos from Marketecture.

Digital Turbine’s in-app ad platform is aided by partnerships with telcos and OEMs that embed its tech on Android phones. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo The full version of this episode is available at https://marketecture.tv/programs/infosum-brian-lesser . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access…

Sean Buckley discusses Magnite’s products for CTV and video monetization and workflow, assembled through the merger of Rubicon Project, Telaria, SpotX and SpringServe. For more information about our expert, Milk Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0g The full version of this episode is available at https://marketecture.tv/programs/magnite-sean-buckley . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community…

In this conversation with Ari Paparo, the one and only BOK describes his new venture focused on driving sustainability through the advertising supply chain. Scope3’s platform assesses energy usage associated with advertising and provides that data along with offset sourcing to brands, agencies, publishers and tech. This full-length episode is…

Acquired by iHeartMedia in 2020, Spreaker offers a range of production, hosting, and monetization tools for mid-market podcast publishers. Its advertising capabilities include an exchange, ad server, and yield management capabilities. In our interview, Bryan Barletta speaks with Founder and CEO Francesco Baschieri about the platform and its use cases.…

John Nardone walks us through the offerings of the FlashTalking ad server and identity solution. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo The full version of this episode is available at https://marketecture.tv/programs/flashtalking-john-nardone . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture…

GumGum’s tech scans text, image, audio, and video to offer advertisers content-centric targeting and a contextual exchange platform that helps publishers tag and monetize their content. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/gumgum-ken-weiner . Visit Marketecture.tv (https://www.Marketecture.tv) to…

IRIS.TV uses computer vision to generate data about video assets that can then be used for targeting, verification and measurement. For more information about our expert, Mike Shields: https://marketecture.uscreen.io/programs/iristv-field-garthwaite The full version of this episode is available at https://marketecture.tv/programs/iristv-field-garthwaite . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access…

The founders of Marketecture, Zach Rodgers (https://marketecture.tv/authors/zach-rodgers) and Ari Paparo (https://marketecture.tv/authors/ari-paparo) , in conversation about the goals of the project, why it was built, and where it is heading. Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get…

Lately’s platform ingests content ranging from blog posts to videos, and uses that material to recommend language for social posts. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The full version of this episode is available at https://www.marketecture.tv/programs/ately-kate-bradley-chernis . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access…

Confiant founder and CEO LD Mangin speaks with Ari Paparo about the ways the bad guys try to scam online publishers and how Confiant tries to stay ahead in this cat-and-mouse game. Confiant is a malware and fraud detection and blocking service focused on protecting both publishers and exchanges. For…

Kevel is the company to call when mainstream ad servers just won’t do the trick. In this conversation, James Avery and Ari Paparo geek out on the strange use cases that come up outside of the browser. Ads on airplanes, anyone? For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo…

Blockgraph is a joint venture between Comcast, Paramount and Charter, founded to unify data and audiences across operators and networks. For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0g The full version of this episode is available at https://marketecture.tv/programs/jason-manningham-blockgraph (https://marketecture.uscreen.io/programs/jason-manningham-blockgraph?categoryId=112856) . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get…

In this conversation with Ari Paparo, Habu CEO Matt Kilmartin and Chief Product Officer Matthew Karasick discuss the company’s data clean room software. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo The full version of this episode is available at https://marketecture.tv/programs/free-habu-matt-kilmartin-matthew-karasick . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community…

Transparency sponsored by DoubleVerify In this episode, Sarah Caputo, the Chief Digital and Marketing Officer at Envisionit, discusses how verification and authentication tools can help keep brands safe and protect advertisers' reputations. She emphasizes the importance of understanding where brands need to be aligned and using tools like the DoubleVerify…

AdTech is fast paced, standing out is tough. That’s why The Advertising Forum is here – to amplify your voice, simplify complex topics, and bring your solutions into the spotlight. Join us as we break barriers and transform how the world learns about #AdTech. It’s time your innovation gets the…

In early 2024, AdTechGod, MadTech, and Aperiam partnered to throw an event that the industry will never forget. Held in Miami, this exclusive gathering attracted top executives from the AdTech, advertising, and media industries, all vying for a spot. Here’s a teaser video to give you a glimpse of what…

A huge thank you to everyone who attended the After Party in Miami event and to our incredible event sponsors! Hosted by MadTech, Aperiam, and AdTechGod, this night was unforgettable. ✨ VIP Sponsors: ✨ 🌟 MobileFuse & ViralGains 🌟 Preferred Sponsors: ⭐ Siprocal ⭐ Seedtag ⭐ Yieldmo ⭐ Flashtalking by…

Get ready for an unforgettable night in New York City! Hosted by AdTech God, MadTech, Marketecture Media, and Aperiam, this epic event on October 7th at the Virgin Hotel NYC is one you won’t want to miss. Event Highlights: ▶ 300 VIP guests from advertising, media, adtech, and agencies. ▶…

Step into the exclusive Basis Oasis VIP experience at the "Return to the Golden Era of Madison Ave" event, hosted by AdTech God on October 7th at the Virgin Hotel in NYC! We’re excited to announce Basis Technologies as our first VIP sponsor, making this event truly unforgettable. Huge thanks…

Join us for an unforgettable night at the "Return to the Golden Era of Madison Ave" event, hosted by AdTech God on October 7th at the Virgin Hotel NYC! We’re excited to announce that LiveIntent, Inc. is the official band sponsor, bringing MadPack’s electric energy and vibrant sound to the…

We’re back with Episode 2, of our 5-part video series on #creativeadtech, sponsored by Flashtalking. In a dynamic rapid-fire discussion with Matt Yager, Performance Creative Lead, he shares amazing insights on the future of creative testing and advertising optimization. Visit https://www.theadtechforum.com to learn more.

In this weeks Podcast AdTechGod sits down with Lynne D Johnson from AdMonsters. (https://www.admonsters.com/) Thank you to Flashtalking (https://flashtalking.com/pod) and Adelaide Metrics (https://AdelaideMetrics.com) for advertising on this podcast. Visit adtechgod.com (https://adtechgod.com/) for educational resources, ATG slack community, jobs and more.

AdTechGod sits down with Joe Zawadzki from Aperiam Ventures (https://aperiam.vc/) and founder of Mediamath. Joe describes his 20+ years in AdTech, his greatest accomplishment, the future of the industry and the future of Mediamath. The Arc of Time Bends Towards Justice. Thank you to Flashtalking (https://flashtalking.com/pod) and OKO Digital (https://www.oko.uk/)…

AdTechGod sits down with Matt Barash from Index Exchange. Matt highlights how much this business has benefited us, emphasizes the significance of friendships and our network, and points out the vibrant personalities that make the AdTech industry such a fantastic industry to be a part of. Thank you to Flashtalking…