CTO and head of product Josh Lee describes how the company sources its data and uses that data to train predictive models. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/edo-josh-lee . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and…
CEO Jason Fairchild describes how tvScientific helps marketers buy CTV media in the same way they buy performance-driven channels like search and social. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/tvscientific-jason-fairchild . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community…
Samba TV SVP Avi Brown describes the targeting and measurement use cases for the company’s ACR data collected directly from TV devices. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/sambatv-avi-brown. Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get…
CEO Rand Fishkin describes how SparkToro collects data from social profiles and public websites. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The full version of this episode is available at https://www.marketecture.tv/programs/sparktoro-rand-fishkin . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is…
PebblePost sends hundreds of thousands of pieces of programmatic direct mail each day to people who visit its clients’ websites. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode if available at https://www.marketecture.tv/programs/pebblepost-jacobross . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access…
David Gilmore, the leader of LiveRamp’s data collaboration products, talks about the company’s clean room solution, Safe Haven, and its integrations with LiveRamp’s other products. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo The full version of this episode is available at https://marketecture.tv/programs/safehaven-david-gilmore . Visit Marketecture.tv (https://www.Marketecture.tv) to join…
LiveRamp TV’s chief strategy officer, Jay Prasad, discusses the company’s CTV solution and its integration with LiveRamp’s other products. For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0g The full version of this episode is available at https://marketecture.tv/programs/liveramptv-jay-prasad . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to…
Moloco CEO Ikkjin Ahn provides a breakdown of the mobile DSP’s feature set and product roadmap. For more information about our expert, Eric Seufert: https://marketecture.uscreen.io/authors/eric-seufert The full version of this episode is available at https://marketecture.tv/programs/moloco-ikkjinahn-anuragagrawal . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews.…
CEO Geoff Stupay talks with Ari Paparo about how clean.io helps publishers, ad platforms and ecommerce companies detect malvertising. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/vidfull_cleanio-geoffstupay_20220421-cc20b9 . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to…
Singular CEO Gadi Eliashiv discusses his company’s measurement and analytics products. For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufert The full version of this episode is available at https://www.marketecture.tv/programs/singular-gadi-eliashiv . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way…
AdMix CEO Samuel Huber describes the company’s platform for injecting brand placements into mobile games. For more information about our expert, Eric Seufert: https://marketecture.uscreen.io/authors/eric-seufert The full version of this episode is available at https://marketecture.tv/programs/admix-sam-huber . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture…
Mihael Mikek, CEO of Celtra, talks with Ari Paparo about the company’s creative production tools for publishers and brands. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo The full version of this episode is available at https://marketecture.tv/programs/celta-mihael-mikek . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to…
CEO Sean Muller and Product Chief Anthony Skinner describe how iSpot measures streaming and linear TV, with coverage across 40 million TV sets. For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0g The full version of this episode is available at https://marketecture.tv/programs/ispot-seanmuller-anthonyskinner . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community…
CTO and Co-founder Tal Chalozin walks us through Innovid’s ad serving, asset management and measurement offering. For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0g The full version of this episode is available at https://marketecture.tv/programs/innovid-tal-chalozin . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews.…
Simulmedia Chief Product Officer Mike Kim walks us through the company’s TV buying platform and its integrations across linear, cable and CTV inventory. For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0g The full version of this episode is available at https://marketecture.uscreen.io/programs/mike_kim_simulmedia. Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and…
President Jo Kinsella and CTO Blair Robertson talk about TV Squared’s measurement and attribution platform for converged TV advertising. Recorded: May 2022. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode if available at https://www.marketecture.tv/programs/vidfull_tvsquared-jokinsella-blair-robertson . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and…
Publica CEO Ben Antier walks us through Publica’s CTV ad server and unified auction functionality. For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0g The full version of this episode is available at https://marketecture.tv/programs/publica-ben-antier . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture…
Odeeo VP Product Liat Barer describes her company’s audio ad formats for casual gaming environments. For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufert The full version of this episode is available at https://www.marketecture.tv/programs/odeeo-liat-barer . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture…
Incrmntal CEO Maor Sadra discusses the company’s SaaS measurement platform, which doesn’t require customers to turn off their ad buys for periods of time in the way that incrementality testing typically does. For more information about our expert, Eric Seufert: https://marketecture.uscreen.io/authors/eric-seufert The full version of this episode is available at…
Digital Turbine’s in-app ad platform is aided by partnerships with telcos and OEMs that embed its tech on Android phones. For more information about our expert, Eric Seufert: https://marketecture.uscreen.io/authors/eric-seufert The full version of this episode is available at https://marketecture.tv/programs/digitalturbine-matt-tubergen . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access…
MobileMonkey CEO Larry Kim discusses MobileMonkey’s sales outreach automation tool formid-market companies. For more information about our expert, Jeremy Kagan: https://marketecture.uscreen.io/authors/author-quvE9hNqNw4 The full version of this episode is available at https://marketecture.tv/programs/mobilemonkey-larry-kim . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new…
Optable Chief Product Officer Bosko Milekic and CRO James Prudhomme describe the company’s tech for matching audiences between parties and across data sets. For more information about our expert, Ari Paparo: [Expert Link] The full version of this episode is available at https://marketecture.uscreen.io/programs/optable-bosko-milekic-james-prudhomme. Visit Marketecture.tv (https://www.Marketecture.tv) to join our community…
Mathieu Roche, CEO with ID5, speaks with Ari Paparo about the company’s cookie-replacement ID, how it works and the extent of its integrations with DSPs, exchanges and other tech platforms. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo The full version of this episode is available at https://marketecture.tv/programs/id5-mathieu-roche .…
Alex Bauer discusses how apps like Yelp use the company’s deep linking tech to add customer utility and track conversion events. For more information about our expert, Eric Seufret: https://marketecture.uscreen.io/authors/eric-seufert The full version of this episode is available at https://marketecture.tv/programs/branch-alex-bauer . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get…