Keith Gooberman of Programmatic Mechanics joins us to tell us how and why he built a new DSP and how this involves roaming packs of dentists. Also: JoeZ is back The Cognitiv juggernaut Are MFA sites actually bad, or no?
Acquired by iHeartMedia in 2020, Spreaker offers a range of production, hosting and monetization tools for mid-market podcast publishers. Its advertising capabilities include an exchange, ad server, and yield management capabilities. In our interview, Bryan Barletta speaks with Founder and CEO Francesco Baschieri about the platform and its use cases.…
Fundraising for ad tech is difficult in any environment. But these brave CEOs have jumped right in. Eric and Ari are joined by Mathieu Roche of ID3 and James Avery of Kevel to talk about the current fundraising environment. Also in this episode: * The "other" Google antitrust case moves…
Ad platform Nexxen was formed through the merger of Amobee, Tremor Video, and Unruly, each of which had previously acquired multiple ad tech assets. The company serves advertisers and media sellers with planning, activation, measurement, monetization, and optimization tools spanning CTV, linear, and digital media environments. In our interview, Chief…
Magellan offers podcast-specific media planning, ad intelligence and performance measurement tools. In our interview, Co-founder Cameron Hendrix makes the case that Magellan’s index provides the best and most accurate reflection of the podcast advertising market overall. This is a free excerpt from the full conversation. To see the longer version…
Ari and Eric are joined by Simulmedia's Dave Morgan, who schools us on the latest ins and outs of the TV business.
Insider senior correspondent Lara O'Reilly joins to talk everything MediaMath. Plus all the tech earning reports and France comes after Apple. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Lumen’s opted-in audience panels track visual attention by using a phone or computer's camera to identify whether a person views an ad, along with other metrics. Managing director Mike Follett talks with Marketecture’s Mike Shields about the platform and its applications for creative testing, media optimization, and more. This is…
Ari and Eric are joined by Alan Wolk, founder of TVREV, the leading newsletter covering the TV business. We talk about the strike, Netlfix, sports rights, and more. In this episode: Disney considers selling TV assets: https://www.cnbc.com/2023/07/13/disney-ceo-iger-opens-door-to-unloading-tv-assets.html Netflix earnings: https://www.cnbc.com/2023/07/20/netflix-stock-revenue-growth-clarity.html TTD in the Nasdaq 100: https://www.adexchanger.com/ad-exchange-news/monday-07172023/ Google Genesis: https://www.nytimes.com/2023/07/19/business/google-artificial-intelligence-news-articles.html
Sonnant uses transcripts to generate contextual understanding of a publisher’s audio content. It can then use that information to identify ad insertion opportunities, score a show’s brand safety and suitability, and more. Sonnant CEO Tony Simmons walks through the company’s product and use cases. This is a free excerpt from…
TripleLift CEO Dave Clark talks about what makes the company different, and how he sees the CTV business evolving. Also we go down memory lane and talk about once high-flying ad tech star, Joost. In this episode: Massachusetts looks to ban location data: https://www.wsj.com/articles/first-u-s-ban-on-sale-of-cellphone-location-data-might-be-coming-fbe47e53 Ad tech jobs crater: https://www.adweek.com/media/ad-tech-job-openings-crater-in-2023/ Freewheel…
Created by IPONWEB, BidSwitch is a 10-year-old technology (now nested under Criteo, which bought IPONWEB last year) that helps programmatic platforms overcome the inefficiencies inherent in interconnected bidding and supply systems. BidSwitch’s new product, LiteSwitch, helps sellers save money by replacing the inefficiency of OpenRTB bid requests with a single…
Ari and Eric are joined by Nandini Jammi, the bomb throwing crusader against ad-supported disinformation and the co-founder of Check My Ads. In this episode: * MediaMath collapse, one week later * The government is not allowed to police social networks: https://www.cnn.com/2023/07/04/tech/biden-administration-social-media-companies-communication-covid-censorship/index.html
Ari Paparo and Eric Franchi get all the latest privacy and data protection news from Alan Chapell, Chairman of the NAI, and author of the Chappell Report. We also go into some depth on the latest ad quality scandal from Google. In this episode: Google selling low-quality video ads: https://archive.fo/thXPF…
MowPod is a podcast ad platform from newsletter marketing company MowMedia. It uses programmatic ad tools and data integrations to help podcast owners — including both large media clients and branded podcasts — drive engagement and downloads of their audio content. The company offers both an enterprise-level and a self-serve…
Ari and Eric are joined by Antonio Garcia-Martinez, author of undoubtedly the best (perhaps the only) ad tech memoir, Chaos Monkeys. He's building attribution for Web3 and convinces Ari it's actually a good idea. Also, apparently Zuck is about to murder Elon in the ring. Also: NBC CTV marketplace: https://www.hollywoodreporter.com/business/business-news/cannes-lions-nbcuniversal-comcast-advertising-buy-multi-market-1235518791-1235518791/…
Sovrn’s solutions include an exchange (its original business), a data product, an ad management suite, and affiliate tools. Some of its customers maintain traditional properties (web and apps), while others operate entirely on Instagram, YouTube, and other distributed platforms. It works with both large and mid-tail publishers. In this interview…
The godfather of programmatic, Joe Zawadzki, joins Eric and Ari to talk about venture investing in ad tech, his new company FxM, MediaMath, and more. Plus, the EU tries to break-up Google, and MadHive scores $300 million from Goldman Sachs.
Viant is a 24-plus-year-old, scaled ad tech company that has gone through many permutations. From its roots, as an ad network called Specific Media, the company acquired the social network MySpace and later Adelphic to become a full-fledged DSP. And it’s now reportedly in merger talks with MediaMath to further…
This week we recorded live with Ari, Eric, Allison Schiff of AdExchanger and Mathieu Roche of ID5. In this episode: Trade Desk's Koka: Product or just a vibe: CTV landmines: https://www.adexchanger.com/digital-tv/advertisers-love-their-ctv-despite-an-abundance-of-programmatic-landmines/ Cookies really going away this time: https://www.adexchanger.com/privacy/the-chrome-privacy-sandbox-apis-will-be-generally-available-for-all-users-in-july/ Liveramp for sale? https://digiday.com/marketing/amid-a-dearth-of-ad-tech-ma-liveramp-fielded-inbound-inquiries-over-a-potential-sale/ IPG Quantum mania: https://finance.yahoo.com/news/d-wave-interpublic-group-partner-130000209.html
CoHost is a podcast hosting service with an emphasis on analytics - B2B analytics in particular. The company’s platform shows a podcast owner to which companies are listening and allows them to integrate that data with CRM tools. CEO Fatima Zaidi walks Bryan Barletta through the product and its use…
Ari Paparo, Eric Franchi from Aperium Ventures are joined by mParticle CEO Mike Katz who explains CDPs, Reverse ETL, and a bunch of other buzzwords. Also Ari learns how to pronounce Nas. Twitter going programmatic: https://digiday.com/marketing/with-advertising-in-flux-twitter-is-outsourcing-ad-monetization-to-ad-tech/ Nvidia and WPP: https://www.wpp.com/en/news/2023/05/wpp-partners-with-nvidia-to-build-generative-ai-enabled-content-engine-for-digital-advertising Visit Marketecture.tv to join our community and get access to…
Relo Metrics was spun off from GumGum to provide sponsorship analytics for sports rights-holders and advertisers. In our interview, Mike Shields talks with recently appointed CEO Jay Prasad about how the company uses computer vision and AI to generate new datasets for brands, teams, and leagues. This is a free…
Ari Paparo and Eric Franchi are joined by Time CEO, Jessica Sibley to talk about publisher monetization, technology, and her decision to remove the paywall. In this episode: * TTD's Kokai: https://twitter.com/TheTradeDesk/status/1660670631644364801 * Facebook's record fine from the EU: https://mobiledevmemo.com/metas-sticky-wicket/ * GroupM says Twitter is AOK: https://www.inventiva.co.in/trends/groupm-advertising/ Visit Marketecture.tv to…