Brian Morrissey from the Rebooting talks to us about sustainable media models, the Jezebel closing, and Buzzfeed's new strategy. Also YouTube blocks ad blockers.
Shamim Samadi was the co-founder of Beeswax and a long-time veteran of Google's ad group. Now he's working with the IAB on developing standards for bringing RTB to retail media.
Tom Trisacari talks about the musical he's writing, plus valuations of ad tech companies.
Gavin Dunaway of The Media Trust talks fraudulent ads, including scams targeting the elderly and the early days at AdMonsters. We have an update on the Freewheel duplicate auction issue, and its earnings week for tech giants.
The hardest thing in podcasting is finding an audience. Amaze Media Labs offers an ad buying platform that podcast owners can use to serve digital ads alongside contextually relevant content. Its ads can drive audiences to landing pages with more content such as a trailer or a specific episode. Bryan…
Chris Kane from Jounce joins us to try to define what an MFA site is and what we should do about them. An anonymous blog post accuses Freewheel of duplicating bid requests. And Fenestra tries to Justify Its Existence.
Spaceback’s creative automation tools turn high-performing social posts into production-ready ads for brands like CB2, UGG, Ulta and Corkcicle. In our interview, Ari Paparo asks CEO Casey Saran to explain why brands need a vendor for this when they already have creative assets and production tools at hand (short answer:…
Captify has been around a long time. Historically, the company has used search intent data ingested from its partners’ on-site search to build cookie-based segments that it then licenses to media buyers — typically big agencies. In recent years the company has developed a contextual ad product for web and…
Adam Heimlich from Chalice.ai tries to convince Ari that he should have invested in custom algos. We also pour one out for the legendary Sizmek. Elliot Easterling from BonBon tries to Justify His Existence.
Well before CTV was cool, BrightLine pioneered interactive ad formats that marry the responsiveness of digital with the creative impact of TV. Its clients include large streaming services and media companies like NBC Universal, Disney, and Warner Bros Discovery. In this conversation with Mike Shields, President and Chief Strategy Officer…
LightShed's Rich Greenfield talks WPA strike, Charter-Disney, antitrust, and more., Also Justify Your Existence with Octane11.
ActionIQ is a customer data platform with a focus on data activation and orchestration. In this conversation with Ari Paparo, CEO Tasso Argyros parses several varieties of CDP and explains where his company fits. Ari and Tasso also discuss what marketers shopping for data architecture need to know about reverse…
BlueConic is a customer data platform whose client list includes Colgate, Mattel, and Hearst. Its customer sweet spot is large companies with multiple sub-brands and regional personalization. In this interview led by Mike Shields, CEO Cory Munbach talks about the platform’s inner workings and how it makes first-party data available…
Can ads do good? Amy Williams from Good-Loop gives us a rundown on ESG and carbon in ad tech. Plus Yobi Justifies its Existence.
In our interview led by Eric Seufert, Dataseat CEO David Phillipson says the company was built on the assumption that persistent identifiers will eventually disappear entirely from the in-app advertising environment. Its platform replaces behavioral signals with contextual data to prepare for this future and creates custom algorithms for each…
Terry Kawaja from Luma Partners talks about mistakes buyers and sellers make in the M&A process. We talk about the upcoming Google antitrust case and what the Google spin-out might be worth. Plus "Justify Your Existence" with Opiniary.
Digital Remedy (formerly CPXi) has spun gold for 23 years by providing a managed-service model for digital advertising. From its origins as an ad network, the company has evolved to offer media execution, attribution, and analytics for campaigns that span all digital media — including desktop, mobile, audio, CTV, and…
Krzysztof Franaszek from Adalytics has published two bombshell reports just this summer pointing out problems with Google's ad products. We go into depth on the tech and issues involved. Also we have a brand new segment, "Justify Your Existence" where start-ups tell us why we should care.
Formerly known as Centro, Basis has been around longer than pretty much any other ad tech company. Its customers are primarily mid-market agencies who use it to manage a host of processes — including planning and buying media across search, social, CTV programmatic, radio, and other ad types. Basis also…
Lisa Utzschneider, CEO of IAS, talks about the company, it's recent deal with X.com, how it scans TikTok and MFA. Each week we'll bring you the latest news and perspective about advertising technology, trends, and insights, along with special guests. In this episode: GroupM drops MFA sites MediaMath to be…
Acast helps publishers of all sizes make money from podcasting. Its customer list includes bold-faced names like WTF with Marc Maron, The Blindboy Podcast, The Guardian’s weekly football show, and mid- and long-tail podcasters. Founded in Sweden, Acast has since expanded to the US, UK, and Europe. CEO Ross Adams…
Keith Gooberman of Programmatic Mechanics joins us to tell us how and why he built a new DSP and how this involves roaming packs of dentists. Also: JoeZ is back The Cognitiv juggernaut Are MFA sites actually bad, or no?
Acquired by iHeartMedia in 2020, Spreaker offers a range of production, hosting and monetization tools for mid-market podcast publishers. Its advertising capabilities include an exchange, ad server, and yield management capabilities. In our interview, Bryan Barletta speaks with Founder and CEO Francesco Baschieri about the platform and its use cases.…
Fundraising for ad tech is difficult in any environment. But these brave CEOs have jumped right in. Eric and Ari are joined by Mathieu Roche of ID3 and James Avery of Kevel to talk about the current fundraising environment. Also in this episode: * The "other" Google antitrust case moves…