In a conversation hosted by AdTech God, Katie from Magnite shares her proudest moment: the decision to divest from the buy side and focus on streaming and CTV, betting on the future of programmatic advertising. Although the transition was slower than expected, the successful transformation from a legacy buy side…
Welcome to the fourth episode of our five-part series on Supply, brought to you by Cadent. In this episode, we sit down with Kyle Turner, Director of Ad Product Strategy at Philo. With a decade of experience in both the buy side and sell side of the adtech industry, Kyle…
Welcome to the second episode of our five-part series on Supply, brought to you by Cadent. Today, we are excited to host Jarred Wilichinsky, a 20-year veteran in streaming and adtech with extensive experience from CBS Interactive to Paramount Plus. Jared discusses how to prioritize maintaining brand safety and quality…
Welcome to The AdTech Forum, a cutting-edge YouTube channel dedicated to exploring the dynamic world of advertising technology and creative media solutions. Our channel kicks off with a captivating five-part series, featuring industry leaders and experts. In our inaugural episode, we are thrilled to have Bryan Simkins, Global EVP Creative…
Welcome to the fifth episode of the AdTech Forum, sponsored by Flashtalking. Today, we have the pleasure of hosting Ben Kartzman, COO of Flashtalking by Mediaocean. Ben shares his insights on continuous innovation in creative adtech, the importance of transparency, and the role of AI in enhancing creative performance. He…
Welcome to the second episode of the Advertising Forum, brought to you by Flashtalking by Mediaocean. In this episode, we are thrilled to have Matt Jager from Uber, who leads performance creative. Matt shares his insights on creative optimization, the future of marketing in 2024, and how diverse creative strategies…
Welcome to the first episode of our five-part series on Supply, brought to you by Cadent. In this episode, we are thrilled to host Erica Lamoreaux, a seasoned expert with a diverse background in agency holdco, martech leadership, and media for brands like Clorox and Workday. Erica shares her insights…
Welcome to the third episode of our five-part series on Supply, brought to you by Cadent. Today, we are excited to host Katya Shkolnik , Head of Partnerships at Future Today. With over 20 years of experience in adtech and programmatic ecosystems, Kya shares her insights on how premium publishers…
In this episode of The AdTech Forum, we welcome Jeff Katz, the US Head of Verticals at ROKU, where he oversees sales for the Auto, Restaurants, and Travel industries. Jeff has spent the past 5.5 years at ROKU, building partnerships with Fortune 500 brands and working with major media holding…
Welcome to the fourth episode of the AdTech Forum, sponsored by Flash Talking. Today, we are thrilled to have Nikhil Lai, Senior Analyst of Performance Marketing at Forrester, as our guest. Nikhil discusses the importance of creative in marketing, innovative methods for testing and optimizing creative assets, and his upcoming…
Welcome to the AdTech Forum! Today marks the first episode of Series 3, sponsored by ATTAIN, focusing on the power of purchase data. We're thrilled to have Alex Vinci, an industry veteran with 18 years of experience, join us. Alex, part of the COE team at Publicis, shares how brands…
Join us as we welcome Tina Wilson, the Group General Manager at Nielsen, to the AdTech Forum. With 30 years of industry experience, Tina oversees Nielsen's analytic businesses and partnerships, providing data-driven insights for media buyers and sellers. As a recognized leader and mentor, Tina discusses the future of traditional…
In this episode, Melanie Eckl takes us on a deep dive into how Attributy harnesses data to provide a comprehensive view of both online and offline channels. Learn how embracing a data-driven approach can transform your understanding of customer behavior and elevate your marketing strategies to new heights. Whether you're…
In this episode, Andy Schonfeld sheds light on how Tatari is partnering with agencies and brands to revolutionize TV advertising with a shift toward outcome-based strategies. Discover how Tatari’s innovative approach is redefining the industry by focusing on measurable results that drive real business impact. Whether you're basking in the…
Welcome to the fifth and final episode of our series on Supply, brought to you by Cadent. In this episode, we sit down with Jess Santoro, EVP of Advanced TV and Video at Cadent. Jess, a leader in the field with over 25 years of experience, discusses how Cadent is…
Welcome to the third episode of the AdTech Forum, brought to you by Flash Talking by MediaOcean. In this episode, we are excited to host Ally Schnitzer from PepsiCo. Ali, who leads retail media for major clients like Target, 7-Eleven, and Circle K, shares her expertise on creative testing, the…
Welcome to the AdTech Forum! Today’s episode, part of Series 3 sponsored by ATTAIN, focuses on the intersection of retailers, purchasers, and verticals. We are excited to have Katie Schnepf, a 20-year veteran of the Chicago ad agency scene and current client lead at Mindshare Chicago, join us. Katie brings…
In this episode, Mike Hauptman dives into the challenges marketers encounter when trying to access the industry's leading DSPs, and how AdLib is stepping in to bridge this crucial gap. Discover how AdLib's innovative solutions are empowering marketers to fully unlock the potential of their digital advertising campaigns. Whether you're…
We welcome Jason Niemi, Global Technology Director at Kimberly-Clark. Jason shares strategies for using opt-in data to personalize campaigns without compromising user consent, highlighting how consumer consent ensures legal compliance and enhances targeting effectiveness. The discussion covers the importance of consent-driven data collection for ad quality and relevance, and best…
Audiences Sponsored by IQM In this conversation, Shannon Chatlos, a partner at SPM, discusses the current trends and challenges in political digital advertising. She highlights the shift towards holistic ad buys and the integration of digital strategies with traditional media. Chatlos also emphasizes the importance of targeting specific voters through…
In this episode, Aaron Goldman dives into the essence of creativity at Flashtalking, showcasing how the company seamlessly blends cutting-edge AI with the human touch to elevate digital advertising. Explore how Flashtalking harnesses the power of AI to enhance creative ingenuity, delivering personalized and impactful ad experiences that resonate with…
Admiral, which just raised $19 million in funding, focuses on helping publishers recover revenue lost to ad blockers and other privacy-related disruptions. The company offers a comprehensive Visitor Relationship Management (VRM) platform that includes multiple modules such as ad block recovery, subscription management, email capture, and privacy consent management. These…
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For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.