Software Sponsored by Sigma Software. Katherine Tuluzova, CEO of Sigma Software Americas, discusses the challenges of aligned execution, the importance of tech integrations and M&A in the ad tech software space, and the power of relationships. Lack of alignment across organizations, particularly between engineering and go-to-market teams, is identified as…
In this episode, Adam Heimlich, CEO and co-founder of Chalice Custom Algorithms, joins the AdTechGod Pod to discuss the Google antitrust trial and its impact on the adtech industry. He explains that the adtech industry has been dominated by Google, causing fear and mistrust among industry players. The trial will…
Episode 45 with special guest Alena Morris Alena Morris is the Associate Vice President, Product Marketing at PubMatic In this episode, Alena Morris reflects on her journey as a leader and manager, highlighting the significant role that empowerment and trust have played in her career. She discusses how the leadership…
Symitri is a company that provides a real-time privacy firewall and data clean room solution for the open internet, called Symitri Prism. The platform leverages a partnership with Akamai to allow advertisers and publishers to securely manage and match first-party data without sharing it directly, enabling real-time deterministic addressability and…
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
In this video hosted by AdTech God, guest Stacy Willis discusses how top websites, desperate to keep up, overwhelmed users with ads against their better judgment. Learn why these sites are now struggling to scale back and how reducing ad overload can actually lead to greater profitability.
Raise a Glass with Magnite at the Return to the Golden Era of Madison Avenue event! We’re thrilled to announce that Magnite is now an official sponsor of the "Return to the Golden Era of Madison Ave" event on October 7th at the Virgin Hotel NYC. The teams at Magnite,…
AdTechGod sits down with Joshua Palau Joshua Palau is the VP, Performance Media at Pfizer. He is a seasoned marketer and has a ton of experience spanning some of the world's most iconic brands including Johnson & Johnson, Disney, Comcast, Bayer, and LendingTree. On this episode of our podcast, Joshua…
On this episode of the AdTech God Pod, Joshua Palau takes on the artificial divide between brand and performance marketing. Drawing from his experience at Pfizer, Joshua argues that all marketing drives performance—it’s just a matter of how you measure it. He explains why integrating brand-building with performance channels is…
In this video hosted by AdTechGod, discover how finding and connecting with people who share your interests and are making an impact in your industry can propel your business forward. Learn the importance of asking questions and gaining insights from those you admire to build a strong foundation for your…
In this video, AdTech God chats with Michelle Hulst on the importance of surrounding yourself with great colleagues and finding a role that perfectly aligns with your skills and the company's needs. Discover how working with people you enjoy and learning from them can energize you, and how hitting the…
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
Long-time head of the Media Rating Council George Ivie talks about the work he does to assure accurate media measurement, how he's working in parallel with the TV JIC, and what this has to do with the movie Quiz Show with John Turturro. Visit Marketecture.tv (https://www.Marketecture.tv) to join our community…
James Borow and Daniel Druger host the Taking Inventory podcast talking all things commerce media and social commerce. They talk with us about Snap, X, open web, and everything else. Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to…
Scope3's co-founder and COO talks about carbon measurement and reduction, and how it is working with BOK. Plus the TV+ trademark dispute and an update on Kubient and the TV+ trademark dispute. Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new…
Vibe is building "Facebook ads for TV", allowing small and less sophisticated advertisers to show ads on TV for as little as $50 per day. Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our…
Brian Morrissey from the Rebooting talks to us about sustainable media models, the Jezebel closing, and Buzzfeed's new strategy. Also YouTube blocks ad blockers. Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team…
Shamim Samadi was the co-founder of Beeswax and a long-time veteran of Google's ad group. Now he's working with the IAB on developing standards for bringing RTB to retail media.
Recess is a marketplace where brands can purchase sponsorships of real world events, like races and festivals. Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form audio-only interviews feature pre-A round companies with under 50 employees. Copyright (C) 2023 Marketecture Media,…
Tom Trisacari talks about the musical he's writing, plus valuations of ad tech companies. Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world…
Noah Palansky from Taiv.tv explains how his technology replaces the linear ads on bars and restaurant TVs with new creatives specifically targeted and designed for that environment. Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form audio-only interviews feature pre-A round…
Gavin Dunaway of The Media Trust talks fraudulent ads, including scams targeting the elderly and the early days at AdMonsters. We have an update on the Freewheel duplicate auction issue, and its earnings week for tech giants. Marketecture is a new way to get smart about technology. Our team of…
The hardest thing in podcasting is finding an audience. Amaze Media Labs offers an ad buying platform that podcast owners can use to serve digital ads alongside contextually relevant content. Its ads can drive audiences to landing pages with more content such as a trailer or a specific episode. Bryan…
Chris Kane from Jounce joins us to try to define what an MFA site is and what we should do about them. An anonymous blog post accuses Freewheel of duplicating bid requests. And Fenestra tries to Justify Its Existence. In this episode: • https://telegra.ph/Comcast-deliberately-inflates-bidding-requests-to-extract-extra-revenue-from-DSP-partners-10-15 • https://jonathanmendezblog.com/2023/10/17/neuralift-ai-is-born-to-run/ Visit Marketecture.tv (https://www.marketecture.tv/) to…