Latest videos from Marketecture.

Audio publishers use Sonnant’s tools to identify ad insertion opportunities and assess a show’s brand safety and suitability, among other signals. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta The version of this episode is available at https://www.marketecture.tv/programs/sonnant-tony-simmons . Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and get access…

TripleLift CEO Dave Clark talks about what makes the company different, and how he sees the CTV business evolving. Also we go down memory lane and talk about once high-flying ad tech star, Joost. In this episode: • Massachusetts looks to ban location data: https://www.wsj.com/articles/first-u-s-ban-on-sale-of-cellphone-location-data-might-be-coming-fbe47e53 • Ad tech jobs crater:…

BidSwitch’s new product, LiteSwitch, shapes traffic by ingesting all of a seller’s requests and aligning them with the filters that are set by DSPs. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/bid-switch-isaac-schechtman . Visit Marketecture.tv (https://www.Marketecture.tv) to join our…

Ari and Eric are joined by Nandini Jammi, the bomb throwing crusader against ad-supported disinformation and the co-founder of Check My Ads. In this episode: • MediaMath collapse, one week later • The government is not allowed to police social networks: https://www.cnn.com/2023/07/04/tech/biden-administration-social-media-companies-communication-covid-censorship/index.html Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and…

Ari Paparo and Eric Franchi get all the latest privacy and data protection news from Alan Chapell, Chairman of the NAI, and author of the Chappell Report. We also go into some depth on the latest ad quality scandal from Google. In this episode: • Google selling low-quality video ads:…

This morning AdExchanger reported that Ad Tech stalwart MediaMath was entering chapter 7 bankruptcy. https://www.adexchanger.com/online-advertising/mediamath-files-for-bankruptcy-after-acquisition-talks-fall-apart/ Our panel to discuss the implications: Ken Rona, CEO FxM Shiv Gupta, U of Digital Ana Milicevic, Founder Sparrow Advisors Copyright (C) 2023 Marketecture Media, Inc.

MowPod uses programmatic ad tools and data integrations to help podcast owners drive engagement and downloads of their audio content. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta The full version of this episode is available at https://www.marketecture.tv/programs/mow-pod-mike-wiston . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access…

Ari and Eric are joined by Antonio Garcia-Martinez, author of undoubtedly the best (perhaps the only) ad tech memoir, Chaos Monkeys. He's building attribution for Web3 and convinces Ari it's actually a good idea. Also, apparently Zuck is about to murder Elon in the ring. Also: • NBC CTV marketplace:…

Sovrn’s solutions include an exchange (its original business), a data product, an ad management suite, and affiliate tools. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/sovrn-walter-knapp . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length…

The godfather of programmatic, Joe Zawadzki, joins Eric and Ari to talk about venture investing in ad tech, his new company FxM, MediaMath, and more. Plus, the EU tries to break-up Google, and MadHive scores $300 million from Goldman Sachs. Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and get access…

Viant CEO Tim Vanderhook talks about the scaled ad tech company’s company’s current approach to identity and bidding and explains why he doesn’t buy into the recent trend toward unified programmatic platforms. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at…

This week we recorded live with Ari, Eric, Allison Schiff of AdExchanger and Mathieu Roche of ID5. In this episode: • Trade Desk's Koka: Product or just a vibe: • CTV landmines: https://www.adexchanger.com/digital-tv/advertisers-love-their-ctv-despite-an-abundance-of-programmatic-landmines/ • Cookies really going away this time: https://www.adexchanger.com/privacy/the-chrome-privacy-sandbox-apis-will-be-generally-available-for-all-users-in-july/ • Liveramp for sale? https://digiday.com/marketing/amid-a-dearth-of-ad-tech-ma-liveramp-fielded-inbound-inquiries-over-a-potential-sale/ (https://digiday.com/marketing/amid-a-dearth-of-ad-tech-ma-liveramp-fielded-inbound-inquiries-over-a-potential-sale/?utm_medium=social&utm_campaign=digidaysiteshare&utm_source=linkedin) • IPG Quantumania:…

CoHost is a podcast hosting service with an emphasis on analytics - B2B analytics in particular. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta The full version of this episode is available at https://www.marketecture.tv/programs/co-host-fatima-zaidi . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews.…

Ari Paparo, Eric Franchi from Aperium Ventures are joined by mParticle CEO Mike Katz who explains CDPs, Reverse ETL, and a bunch of other buzzwords. Also Ari learns how to pronounce Nas. • Twitter going programmatic: https://digiday.com/marketing/with-advertising-in-flux-twitter-is-outsourcing-ad-monetization-to-ad-tech/ • Nvidia and WPP: https://www.wpp.com/en/news/2023/05/wpp-partners-with-nvidia-to-build-generative-ai-enabled-content-engine-for-digital-advertising Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and…

Relo Metrics uses computer vision and AI to generate new datasets for brands, teams, and leagues. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/metrics-jay-prasad-kit-swain . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews.…

Ari Paparo and Eric Franchi are joined by Time CEO, Jessica Sibley to talk about publisher monetization, technology, and her decision to remove the paywall. In this episode: • TTD's Kokai: https://twitter.com/TheTradeDesk/status/1660670631644364801 • Facebook's record fine from the EU: https://mobiledevmemo.com/metas-sticky-wicket/ • GroupM says Twitter is AOK: https://www.inventiva.co.in/trends/groupm-advertising/ Visit Marketecture.tv (https://www.marketecture.tv/)…

MiQ is an agency-like company that offers ad trading, data science, and other support to clients — often other agencies — in need of programmatic expertise. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/freeclip-mi-q-gurman-hundal . Visit Marketecture.tv (https://www.Marketecture.tv) to…

And lo, in the days of yore, there was a man who was known as Ad Tech God. He was a powerful and wise man, and he knew all there was to know about advertising. And in time it came to pass that the Ad Tech God appeared on the…

A tour of the company’s marketing solutions, including identity, audience targeting, and lead-based optimization. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/linked-in-abhishek-shrivastava . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is…

Joanna O'Connell, long-time Forrester analyst and now head of innovation for R3 tells us what marketers really want and how to ignore the ad tech BS. In this episode: • Macy's and The Trade Desk: https://www.adexchanger.com/commerce/macys-dives-into-open-programmatic-names-the-trade-desk-as-its-first-dsp-partner/ • Pubmatic goes to the buy side: https://www.adexchanger.com/digital-tv/pubmatic-cuts-dsps-out-of-direct-ctv-and-online-video-ad-buys/ • GoogleIO Visit Marketecture.tv (https://www.marketecture.tv/) to…

Chief Strategy Officer Samantha Jacobson walks through the demand-side platform’s products for managing data and improving identity signals. The interview covers Galileo (first-party data management), Unified ID 2.0 (interoperable identity for the open web), and Identity Alliance (TTD’s partner program with leading ID graphs). For more information about our expert,…

Chris Kane from Jounce Media joins us to go deep on SPO. Why DSPs should stop buying duplicative supply, whether they should follow Trade Desk and kill Open Bidding and Amazon's TAM, and lots more. Plus the DoubleVerify short: https://madisonandwall.substack.com/p/doubleverify-counter-points-and-more (https://madisonandwall.substack.com/p/doubleverify-counter-points-and-more?utm_source=substack&publication_id=1329274&post_id=119157890&utm_medium=email&utm_content=share&triggerShare=true&isFreemail=true) Amazon+Pinterest, Attain+TTD: https://twitter.com/conorjmckenna/status/1653587185210122241?s=46&t=us_cotylvsr-XdbxhwAHBw Google gives up on in-app mediation:…

A joint venture of Charter, Comcast, and Cox, Ampersand offers access to premium TV inventory in the US and across all distribution platforms. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/ampersand-nicolle-pangis . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community…

Stephanie Layser joins us to talk about AWS's embrace of independent ad tech, including their recently-announced open source bidder project. Also in this episode: Optable raises $20 million for their clean room: https://www.adexchanger.com/investment/with-data-fragmentation-on-the-rise-clean-room-optable-secures-20m-series-a/?__s=kkvd79t7m2hh0cim0cjy Google earnings: https://www.cnbc.com/2023/04/25/alphabet-googl-q1-earnings-report-2023.html Index Exchange's loyalty pledge to DSPs: https://www.indexexchange.com/2023/04/19/open-letter-dsps-strengthening-partnership-commitment/?__s=kkvd79t7m2hh0cim0cjy Visit Marketecture.tv (https://www.marketecture.tv/) to join our community…