Episodes
Aug. 28, 2023
Basis - Buying and workflow tools for mid-market agencies
Formerly known as Centro, Basis has been around longer than pretty much any other ad tech company. Its customers are primarily mid-market agencies who use it to manage a host of processes — including planning and buying medi...
Aug. 25, 2023
Episode 35: Lisa Utzschneider on the future of IAS and the X integration
Lisa Utzschneider, CEO of IAS, talks about the company, it's recent deal with X.com, how it scans TikTok and MFA. Each week we'll bring you the latest news and perspective about advertising technology, trends, and insights, a...
Aug. 21, 2023
Acast - Podcast hosting, ad monetization and paywall tech for large and small publishers.
Acast helps publishers of all sizes make money from podcasting. Its customer list includes bold-faced names like WTF with Marc Maron, The Blindboy Podcast, and The Guardian’s weekly football show. For more information about o...
Aug. 18, 2023
Episode 34: Why 4 out of 5 dentists prefer Keith Gooberman's DSP
Keith Gooberman of Programmatic Mechanics joins us to tell us how and why he built a new DSP and how this involves roaming packs of dentists. Also: JoeZ is back The Cognitiv juggernaut Are MFA sites actually bad, or no ? Visi...
Aug. 14, 2023
Spreaker (from IHeart) - A spectrum of podcast monetization tools
Acquired by iHeartMedia in 2020, Spreaker offers a range of production, hosting, and monetization tools for mid-market podcast publishers. Its advertising capabilities include an exchange, ad server, and yield management capa...
Aug. 11, 2023
Episode 33: Is fundraising for ad tech companies even possible?
Fundraising for ad tech is difficult in any environment. But these brave CEOs have jumped right in. Eric and Ari are joined by Mathieu Roche of ID5 and James Avery of Kevel to talk about the current fundraising environment. A...
Aug. 7, 2023
Nexxen - The ultimate ad tech roll-up
Nexxen was formed through the merger of Amobee, Tremor Video, and Unruly. In our interview, Chief Strategy Officer Ken Suh discusses the company’s unique demand, a supply footprint spanning 1,100 publishers and broadcasters, ...
Aug. 4, 2023
Episode 32: Dave Morgan drops TV wisdom, plus Scibids-DV
Ari and Eric are joined by Simulmedia's Dave Morgan, who schools us on the latest ins and outs of the TV business. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is...
July 31, 2023
Magellan AI - Ad planning and intelligence tools for podcast media
Magellan offers podcast-specific media planning, ad intelligence, and performance measurement tools. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta The full version ...
July 28, 2023
Episode 31: Lara OReilly on the MediaMath beat
Insider senior correspondent Lara O'Reilly joins to talk everything MediaMath. Plus all the tech earning reports and France comes after Apple. Visit Marketecture.tv to join our community and get access to full-length in-depth...
July 24, 2023
How Lumen Research’s eye-tracking tech measures attention
Lumen’s opted-in audience panels track visual attention by using a phone or computer's camera to identify whether a person views an ad, along with other metrics. For more information about our expert, Mike Shields: https://ww...
July 21, 2023
Episode 30: The TV 📺 Episode with Alan Wolk
Ari and Eric are joined by Alan Wolk, founder of TVREV, the leading newsletter covering the TV business. We talk about the strike, Netlfix, sports rights, and more. In this episode: Disney considers selling TV assets: https:/...
July 17, 2023
Sonnant - AI monetization tools for radio and podcasts
Audio publishers use Sonnant’s tools to identify ad insertion opportunities and assess a show’s brand safety and suitability, among other signals. For more information about our expert, Bryan Barletta: https://www.marketectur...
July 14, 2023
Episode 29: TripleLift CEO Dave Clark on Native, SSPs, and CTV. Plus, Joost!
TripleLift CEO Dave Clark talks about what makes the company different, and how he sees the CTV business evolving. Also we go down memory lane and talk about once high-flying ad tech star, Joost. In this episode: Massachusett...
July 10, 2023
BidSwitch offers one API call to rule all bid requests
BidSwitch’s new product, LiteSwitch, shapes traffic by ingesting all of a seller’s requests and aligning them with the filters that are set by DSPs. For more information about our expert, Ari Paparo: https://www.marketecture....
July 7, 2023
Episode 28: Nandini Jammi of Check My Ads says "Google is the worst!"
Ari and Eric are joined by Nandini Jammi, the bomb throwing crusader against ad-supported disinformation and the co-founder of Check My Ads. In this episode: MediaMath collapse, one week later The government is not allowed to...
June 30, 2023
Episode 26: Privacy Expert Alan Chapell says "Marketers are F-ed"
Ari Paparo and Eric Franchi get all the latest privacy and data protection news from Alan Chapell, Chairman of the NAI, and author of the Chappell Report. We also go into some depth on the latest ad quality scandal from Googl...
June 30, 2023
🚨Emergency Pod: MediaMath Bankruptcy and Implications🚨
This morning AdExchanger reported that Ad Tech stalwart MediaMath was entering chapter 7 bankruptcy. https://www.adexchanger.com/online-advertising/mediamath-files-for-bankruptcy-after-acquisition-talks-fall-apart/ Our panel ...
June 26, 2023
MowPod - Ad tools for podcast owners
MowPod uses programmatic ad tools and data integrations to help podcast owners drive engagement and downloads of their audio content. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/...
June 23, 2023
Episode 25: Antonio Garcia-Martinez builds attribution for Web3
Ari and Eric are joined by Antonio Garcia-Martinez, author of undoubtedly the best (perhaps the only) ad tech memoir, Chaos Monkeys. He's building attribution for Web3 and convinces Ari it's actually a good idea. Also, appare...
June 20, 2023
Sovrn gives an update on its 4 ad products for indie publishers
Sovrn’s solutions include an exchange (its original business), a data product, an ad management suite, and affiliate tools. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qv...
June 16, 2023
Episode: 24: The one and only Joe Zawadzki
The godfather of programmatic, Joe Zawadzki, joins Eric and Ari to talk about venture investing in ad tech, his new company FxM, MediaMath, and more. Plus, the EU tries to break-up Google, and MadHive scores $300 million from...
June 12, 2023
Viant believes DSPs should be DSPs
Viant CEO Tim Vanderhook talks about the scaled ad tech company’s company’s current approach to identity and bidding and explains why he doesn’t buy into the recent trend toward unified programmatic platforms. For more inform...
June 9, 2023
Episode 23: Live from "ID5 On the Road" conference. Is Kokai a product or just a vibe? And IPG's Quantum mania.
This week we recorded live with Ari, Eric, Allison Schiff of AdExchanger and Mathieu Roche of ID5. In this episode: Trade Desk's Koka: Product or just a vibe: CTV landmines: https://www.adexchanger.com/digital-tv/advertisers-...