Episodes

Smadex offers a programmatic bidding platform focused on mobile user acquisition at scale. CEO Jordi de los Pinos talks about the company’s efforts around transparency, which he describes as its differentiator relative to com...

NBCUniversal’s One Platform is a stack of audience-building, planning, and measurement tools that help advertisers run campaigns on the media giant’s properties. President Krishan Bhatia describes how it works. For more infor...

Customers use LiSA to create live and social commerce experiences. These events are embedded on a subdomain of a retailer, publisher, or brand’s website and integrate with commerce platforms such as Salesforce, Magento, and S...

Customers use Uberall to increase the visibility of their local business listings. The platform supports SEO, social posting, reputation management, and competitive intelligence. For more information about our expert, Jeremy ...

Semcasting’s identity and audience tools are used by clients in healthcare, financial services, politics and other regulated industries. For more information about our expert, [Expert Name]: [Expert Link] The full version of ...

Lately’s platform ingests content ranging from blog posts to videos, and uses that material to recommend language for social posts. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/auth...

Ari Paparo quizzes CEO Oli Marlow Thomas about Ad-Lib’s creative management platform, which supports creative collaboration, production, DCO, and ad trafficking. For more information about our expert, Ari Paparo: https://www....

CEO Philip Inghelbrecht discusses Tatari’s customer acquisition tools for TV advertising. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The full version of this ep...

Chief Product Officer Jackie Paulino talks with Mike Shields about Pixability’s software and analytics solution that provides recommended channel lists, planning tools and content recommendations to agency and brand customers...

President Jenn Chen talks about how Connatix helps publishers like AccuWeather and BuzzFeed increase revenue from video media through its video player, ad server, SSP and contextual ad platform. For more information about our...

ComScore’s GM Digital Greg Dale breaks down the company’s many measurement components in this discussion with Marktecture’s Mike Shields. For more information about our expert, Mike Shields: https://www.marketecture.tv/author...

Chief Product Officer Mano Pillai describes LiveIntent’s evolving product offering – including its big bet on an identity graph linked to hashed email addresses. For more information about our expert, Ari Paparo: https://www....

Marpipe’s platform can render every permutation of an ad in multi-variate grids with different combinations of product imagery, background color, copy and other variables. For more information about our expert, Jeremy Kagan: ...

Hashtag Labs CEO John Shankman explains HTL Bid, the company’s ad loading software that allows non-engineers to configure a publisher’s ad tech integrations For more information about our expert, Ari Paparo: https://www.marke...

Founded 16 years ago,The Media Trust offers its security and screening tech to publishers, ad tech and ecommerce clients. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The f...

Programmers and distributors use Beachfront’s ad server to handle programmatic monetization across their distribution endpoints. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-...

Intent IQ’s identity resolution system uses a hybrid methodology with a deterministic seed sample enhanced by probabilistic data. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-papa...

Kochava CEO Charles Manning describes the omni-channel and fraud prevention enhancements to the company’s core attribution product. For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric...

CTO and head of product Josh Lee describes how the company sources its data and uses that data to train predictive models. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qva...

Semrush’s Fernando Angulo summarizes its core SEO features as well as some non-search features in areas like content marketing and paid social. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/...

Samba TV SVP Avi Brown describes the targeting and measurement use cases for the company’s ACR data collected directly from TV devices. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/...

CEO Jason Fairchild describes how tvScientific helps marketers buy CTV media in the same way they buy performance-driven channels like search and social. For more information about our expert, Mike Shields: https://www.market...

PebblePost sends hundreds of thousands of pieces of programmatic direct mail each day to people who visit its clients’ websites. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-papar...

CEO Rand Fishkin describes how SparkToro collects data from social profiles and public websites. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The full version of ...