Episodes
June 6, 2022
Celtra - Creative tools for digital ads across platforms
Mihael Mikek, CEO of Celtra, talks with Ari Paparo about the company’s creative production tools for publishers and brands. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo...
June 4, 2022
iSpot - A look-up database for TV content and ads
CEO Sean Muller and Product Chief Anthony Skinner describe how iSpot measures streaming and linear TV, with coverage across 40 million TV sets. For more information about our expert, Mike Shields: https://marketecture.uscreen...
June 3, 2022
Innovid - A TV and video ad server focused on creative management and measurement
CTO and Co-founder Tal Chalozin walks us through Innovid’s ad serving, asset management and measurement offering. For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0g...
June 2, 2022
Simulmedia - The OG TV buying platform
Simulmedia Chief Product Officer Mike Kim walks us through the company’s TV buying platform and its integrations across linear, cable and CTV inventory. For more information about our expert, Mike Shields: https://marketectur...
June 1, 2022
Odeeo - In-game audio advertising
Odeeo VP Product Liat Barer describes her company’s audio ad formats for casual gaming environments. For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufert The full version of t...
June 1, 2022
Publica - A CTV ad server with support for unified auctions
Publica CEO Ben Antier walks us through Publica’s CTV ad server and unified auction functionality. For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0g The full versi...
June 1, 2022
TV Squared by Innovid - measurement and attribution for converged TV buys
President Jo Kinsella and CTO Blair Robertson talk about TV Squared’s measurement and attribution platform for converged TV advertising. Recorded: May 2022. For more information about our expert, Mike Shields: https://www.mar...
May 31, 2022
Incrmntal - Helping marketers measure performance on iOS and TV.
Incrmntal CEO Maor Sadra discusses the company’s SaaS measurement platform, which doesn’t require customers to turn off their ad buys for periods of time in the way that incrementality testing typically does. For more informa...
May 30, 2022
Digital Turbine - In-App Ad Tech Embedded On Android Phones
Digital Turbine’s in-app ad platform is aided by partnerships with telcos and OEMs that embed its tech on Android phones. For more information about our expert, Eric Seufert: https://marketecture.uscreen.io/authors/eric-seufe...
May 27, 2022
MobileMonkey - Sales outreach automation for the mid market
MobileMonkey CEO Larry Kim discusses MobileMonkey’s sales outreach automation tool formid-market companies. For more information about our expert, Jeremy Kagan: https://marketecture.uscreen.io/authors/author-quvE9hNqNw4 The f...
May 26, 2022
Optable - A flexible model for clean room tech
Optable Chief Product Officer Bosko Milekic and CRO James Prudhomme describe the company’s tech for matching audiences between parties and across data sets. For more information about our expert, Ari Paparo: [Expert Link] The...
May 25, 2022
ID5 - Identity Without Third-Party Cookies
Mathieu Roche, CEO with ID5, speaks with Ari Paparo about the company’s cookie-replacement ID, how it works and the extent of its integrations with DSPs, exchanges and other tech platforms. For more information about our expe...
May 17, 2022
Branch - Deep linking and attribution tools for apps
Alex Bauer discusses how apps like Yelp use the company’s deep linking tech to add customer utility and track conversion events. For more information about our expert, Eric Seufret: https://marketecture.uscreen.io/authors/eri...
May 10, 2022
Magnite - Revenue and workflow tools for CTV’s supply side
Sean Buckley discusses Magnite’s products for CTV and video monetization and workflow, assembled through the merger of Rubicon Project, Telaria, SpotX and SpringServe. For more information about our expert, Milk Shields: http...
May 10, 2022
What’s a clean room? CEO Brian Lesser discusses InfoSum’s data collaboration platform
Digital Turbine’s in-app ad platform is aided by partnerships with telcos and OEMs that embed its tech on Android phones. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo T...
May 9, 2022
FULL EPISODE: Scope3 - Brian O’Kelley’s plan to decarbonize advertising
In this conversation with Ari Paparo, the one and only BOK describes his new venture focused on driving sustainability through the advertising supply chain. Scope3’s platform assesses energy usage associated with advertising ...
May 3, 2022
IRIS.TV - Structured contextual data for TV and video programming
IRIS.TV uses computer vision to generate data about video assets that can then be used for targeting, verification and measurement. For more information about our expert, Mike Shields: https://marketecture.uscreen.io/programs...
May 3, 2022
John Nardone from FlashTalking talks rich media, ad serving and identity solutions
John Nardone walks us through the offerings of the FlashTalking ad server and identity solution. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo The full version of this e...
May 1, 2022
Zach and Ari: What is Marketecture?
The founders of Marketecture, Zach Rodgers and Ari Paparo , in conversation about the goals of the project, why it was built, and where it is heading. Visit Marketecture.tv to join our community and get access to full-length ...
April 28, 2022
Blockgraph - Uniting data and audiences across TV operators
Blockgraph is a joint venture between Comcast, Paramount and Charter, founded to unify data and audiences across operators and networks. For more information about our expert, Mike Shields: https://marketecture.uscreen.io/aut...
April 28, 2022
James Avery on how Kevel APIs let you build a custom ad server
Kevel is the company to call when mainstream ad servers just won’t do the trick. In this conversation, James Avery and Ari Paparo geek out on the strange use cases that come up outside of the browser. Ads on airplanes, anyone...
April 28, 2022
LD Mangin on how Confiant protects publishers from the bad guys
Confiant founder and CEO LD Mangin speaks with Ari Paparo about the ways the bad guys try to scam online publishers and how Confiant tries to stay ahead in this cat-and-mouse game. Confiant is a malware and fraud detection an...
April 21, 2022
A deep dive on Habu’s data clean room software
In this conversation with Ari Paparo, Habu CEO Matt Kilmartin and Chief Product Officer Matthew Karasick discuss the company’s data clean room software. For more information about our expert, Ari Paparo: https://marketecture....