Episodes

Joanna O'Connell, long-time Forrester analyst and now head of innovation for R3 tells us what marketers really want and how to ignore the ad tech BS. In this episode: Macy's and The Trade Desk: https://www.adexchanger.com/com...

Chief Strategy Officer Samantha Jacobson walks through the demand-side platform’s products for managing data and improving identity signals. The interview covers Galileo (first-party data management), Unified ID 2.0 (interope...

Chris Kane from Jounce Media joins us to go deep on SPO. Why DSPs should stop buying duplicative supply, whether they should follow Trade Desk and kill Open Bidding and Amazon's TAM, and lots more. Plus the DoubleVerify short...

A joint venture of Charter, Comcast, and Cox, Ampersand offers access to premium TV inventory in the US and across all distribution platforms. For more information about our expert, Mike Shields: https://www.marketecture.tv/a...

Stephanie Layser joins us to talk about AWS's embrace of independent ad tech, including their recently-announced open source bidder project. Also in this episode: Optable raises $20 million for their clean room: https://www.a...

Owned by Sirius XM, AdsWizz is among the most comprehensive platforms focused on audio advertising, with an SSP, ad server, and DSP. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/b...

This week Eric and Ari come to you from the Possible conference in Miami. We have quick "person on the street" interviews with: Rishad Tobaccowala Richy Glassberg Eric Wheeler Dave Kohl Joanna O'Connell And many more! Visit M...

Intentful leverages the GPT large language model framework in concert with its customers’ data to create a range of content. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE...

Ratko Vidakovic, author of the This Week in Ad Tech newsletter and founder of AdProfs drops knowledge on AI, contextual advertising, carbon measurement and more. Plus we talk about the Permutive layoffs and the various mis-in...

Uber Advertising VP and General Manager Dr. Mark Grether provides an overview of the company’s key advertising pillars (the Uber ride-sharing app, Uber Eats, in-car tablets, and car-top displays). For more information about o...

Matt Goldstein, or "msg" as he's known, publishes the voluminous quarterly newsletter "What I Saw" covering all kinds of publisher and media trends. He and Rich Caccappolo, CEO of dmg media, join Ari Paparo to cover the state...

CEO Mark Zagorski describes DoubleVerify’s progress in measuring with TikTok and other walled gardens, its investment in brand suitability, and other product initiatives. For more information about our expert, Ari Paparo: htt...

Customers use 605’s reports and analysis to know who is responding to their campaigns and which creatives and targeting factors are having the greatest impact. For more information about our expert, Mike Shields: https://www....

Veteran ad tech reporter Ronan Shields from Digiday joins Ari Paparo and Eric Franchi to talk about his Netflix scoop, the state of B2B journalism, and the undeclared war between DSPs and SSPs. In this episode: Sovrn take rat...

Ericsson ad tech subsidiary Emodo offers an SSP and DSP specializing in in-app, native and video. Emodo’s ad formats include an adaptive native unit that adds rich media-like effects to basic creative assets such as static im...

Ari Paparo and Eric Franchi are joined by Jay Friedman, CEO of the Goodway Group, an innovative mid-sized agencies that has differentiated itself by investing in technology. In this episode: Biden banning TikTok Vendors doing...

Demandbase helps B2B teams execute across channels at every stage of the account journey. Sales professionals use it as a CDP and DMP, while marketers use its account-based DSP, which is the only solution for account-based au...

Tubi has 64 million monthly active users and is growing fast. Total Viewing Time (TVT) was up 44% year-over-year with 5 billion hours streamed in 2022 alone. Tyler Fitch, Tubi’s SVP advanced TV and partnerships, discusses ad ...

No one who knows more about mobile marketing, the effect of ATT, and the future of hyper-casual gaming than Marketecture contributor Eric Seufert. In our latest episode of the podcast Eric joins with Ari Paparo, and Eric Fran...

Agency and brand clients use Clinch’s Flight Control platform to plan omnichannel campaigns, import creative assets and run DCO across video and digital endpoints. For more information about our expert, Ari Paparo: https://ww...

Brian Wieser is known as one of the most astute analysts of the advertising industry. His new newsletter, Madison and Wall is a must read. He joins the Marketecture podcast with Ari Paparo, Eric Franchi to talk about the mac...

Vault JS helps customers assess and eliminate security risks and privacy violations committed by ad tech, martech, and other SaaS technologies that are embedded on their sites. For more information about our expert, Ari Papar...

CreativeX’s creative quality product can analyze all of a customer’s creativity and rate how well its visual assets conform to the best practices of various digital platforms. For more information about our expert, Jeremy Kag...

Ari Paparo and Eric Franchi talk with Ana Milicevic from Sparrow Advisors about data strategies, CPMs, clean rooms, and the latest news. In this episode: Lara O'Reilly's epic history of MediaMath Equativ takes PE money Simpli...