Episodes
Jan. 17, 2023
Yieldmo - An ad exchange with attention data baked in
Yieldmo is an ad exchange that uses attention data and machine learning to procure inventory for advertisers while optimizing yield for publishers. For more information about our expert, Eric Seufert: https://www.marketecture...
Jan. 17, 2023
Seedtag - Contextual ads paired with unique formats
Founder Jorge Poyatos talks about Seedtag’s contextual data and media platform. The company combines contextual data with exclusive inventory and formats. For more information about our expert, Ari Paparo: https://www.markete...
Jan. 13, 2023
Episode 1: CES, AI Creative, Facebook vs GDPR
Our inaugural Marketecture podcast with Ari Paparo and Zach Rodgers from Marketecture, along with Eric Franchi from Aperium Ventures. Each week we'll bring you the latest news and perspective about advertising technology, tre...
Jan. 9, 2023
A Deep Dive On Roku’s Ad Platform, Which Reaches 70M Streamers
Adam Markey, director of product for Roku’s ad platform, discusses its OneView DSP (formerly DataXu), identity assets, and more. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-papar...
Jan. 9, 2023
LifeStreet - A mobile DSP with custom modeling
LifeStreet CEO Levi Matkins discusses LifeStreet’s predictive engine and bidding platform for in-app programmatic inventory. For more information about our expert, Eric Seufret: https://www.marketecture.tv/authors/eric-seufer...
Jan. 3, 2023
Adelaide Metrics - Measuring media quality and audience attention
Adelaide measures the quality of media placements using attention metrics. The company’s proprietary metric predicts the likelihood of attention and subsequent outcomes from media. For more information about our expert, Mike ...
Jan. 3, 2023
The Salesforce CDP - Enterprise-grade data management across many sources and endpoints
The Salesforce CDP helps marketing, service, e-commerce and other teams organize, analyze and use their data. It supports data ingestion from many sources and activation across endpoints including ads, email, websites, and ap...
Dec. 19, 2022
Narrative I/O - A platform for buying and selling raw data
Narrative offers an unaggregated data licensing platform with an intuitive user interface that buyers can use to specify their desired data, set a budget, and choose a destination to send the data to and check out. For more i...
Dec. 19, 2022
Madhive - A DSP geared to hyper-local CTV campaigns
Madhive works with broadcasters to help them package and sell programmatic CTV campaigns that span their own properties, local stations, and other streaming inventory. It has use cases for agencies and marketers too. For more...
Dec. 12, 2022
TikTok talks about its self-serve and performance ad tools
TikTok is adding support for eCommerce, advanced measurement, self-serve advertisers, and more. Managing Director Ray Cao discusses the company’s products, partnerships, and roadmap for 2023. For more information about our ex...
Dec. 5, 2022
Mobal - Business listings management for Google, social and other platforms
Mobal helps restaurants, service providers, franchise owners, and other businesses maintain accurate information in their digital listings while maximizing SEO for commonly searched terms. For more information about our exper...
Dec. 5, 2022
FullThrottle - First-party data solutions and APIs for advertisers and publishers
Chief Product Officer Amol Waishampayan describes the company’s first-party data enablement solutions. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full versi...
Nov. 28, 2022
Zefr - Brand suitability targeting and measurement across walled gardens
Zefr provides brand suitability targeting and measurement to advertisers with big investments across walled gardens - specifically YouTube, Meta and TikTok. CEO Rich Raddon talks about the company’s products, service models, ...
Nov. 28, 2022
MNTN - A performance advertising platform for streaming TV
CEO Mark Douglas talks about MNTN’s CTV ad-buying platform. MNTN’s clients are mostly direct response advertisers that are looking to expand their customer acquisition efforts beyond social platforms. For more information abo...
Nov. 17, 2022
Special Episode: Ari Paparo on The Rebooting Show
We’re sharing this special podcast episode of the Rebooting Show, a podcast focused on the mechanics of sustainable media businesses. In it, Marketecture's Ari Paparo is interviewed by The Rebooting’s Brian Morrissey about ke...
Nov. 14, 2022
Countable - A community engagement platform for brands’ purpose and social impact initiatives
Countable allows enterprises to communicate with stakeholders around a shared purpose, passions, and social impact. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 T...
Nov. 14, 2022
GumGum - A big contextual player pushes into measuring attention
GumGum’s tech scans text, image, audio, and video to offer advertisers content-centric targeting and a contextual exchange platform that helps publishers tag and monetize their content. For more information about our expert, ...
Nov. 7, 2022
TripleLift - An SSP supporting video, CTV and native formats
Since its early days as a native ad exchange, TripleLift has expanded to support online video and connected TV formats. It also operates a DMP, 1plusX, which it acquired in early 2022. For more information about our expert, A...
Nov. 4, 2022
Emergency Episode: Twitter’s Imploding Ad Business
Well, that went smoothly. One week into Elon’s takeover and Twitter’s advertisers are already flying the coop. In this special episode, Marketecture experts Ari Paparo and Eric Seufert talk with Zach Rodgers about recent deve...
Nov. 2, 2022
ironSource LevelPlay - App mediation and revenue management
ironSource LevelPlay supports drag-and-drop integration of a multitude of ad network SDKs, and includes a dashboard that allows A/B testing, management of direct-sold inventory, and reporting features. For more information ab...
Oct. 31, 2022
Outbrain Goes SaaS With New Keystone Product
Outbrain wants to help publishers configure their website real estate with e-commerce, subscription, and other offers that are best matched to those groups. For more information about our expert, Ari Paparo: https://www.marke...
Oct. 26, 2022
Creatopy - Affordable creative production with a built in ad server
Creatopy’s simple-to-use tool allows designers and marketers to generate and test content for their digital campaigns. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full...
Oct. 24, 2022
Xandr, Part 2: Up Close With Invest
Invest has some notable differentiators from its DSP competitors, including its exclusive inventory from Netflix and access to Microsoft audience data. For more information about our expert, Mike Shields: https://www.marketec...
Oct. 20, 2022
GeoEdge - Online ad security in a fast-changing environment
GeoEdge’s security and ad quality tech scans variables in ad code and creative to protect publishers and their users from malicious or otherwise undesirable ads. For more information about our expert, Ari Paparo: https://www....