Episodes
Aug. 16, 2022
Ad-Lib - Creative intelligence and DCO for a world with less targeting
Ari Paparo quizzes CEO Oli Marlow Thomas about Ad-Lib’s creative management platform, which supports creative collaboration, production, DCO, and ad trafficking. For more information about our expert, Ari Paparo: https://www....
Aug. 15, 2022
Tatari - Ad buying tools for linear and streaming TV
CEO Philip Inghelbrecht discusses Tatari’s customer acquisition tools for TV advertising. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The full version of this ep...
Aug. 10, 2022
Pixability - Monitoring YouTube and CTV campaigns for safety, suitability and performance
Chief Product Officer Jackie Paulino talks with Mike Shields about Pixability’s software and analytics solution that provides recommended channel lists, planning tools and content recommendations to agency and brand customers...
Aug. 8, 2022
Connatix - Helping publishers create, host and monetize video assets
President Jenn Chen talks about how Connatix helps publishers like AccuWeather and BuzzFeed increase revenue from video media through its video player, ad server, SSP and contextual ad platform. For more information about our...
Aug. 2, 2022
FULL EPISODE: Inside ComScore’s bid to become a one-stop shop for advertising measurement
ComScore’s GM Digital Greg Dale breaks down the company’s many measurement components in this discussion with Marktecture’s Mike Shields. For more information about our expert, Mike Shields: https://www.marketecture.tv/author...
Aug. 1, 2022
LiveIntent - A stalwart of “programmatic email” doubles down on identity
Chief Product Officer Mano Pillai describes LiveIntent’s evolving product offering – including its big bet on an identity graph linked to hashed email addresses. For more information about our expert, Ari Paparo: https://www....
July 27, 2022
Marpipe - Automated creative testing for brands
Marpipe’s platform can render every permutation of an ad in multi-variate grids with different combinations of product imagery, background color, copy and other variables. For more information about our expert, Jeremy Kagan: ...
July 25, 2022
Hashtag Labs - Publisher ad loading software for non-engineers
Hashtag Labs CEO John Shankman explains HTL Bid, the company’s ad loading software that allows non-engineers to configure a publisher’s ad tech integrations For more information about our expert, Ari Paparo: https://www.marke...
July 20, 2022
The Media Trust - An OG in ad quality
Founded 16 years ago,The Media Trust offers its security and screening tech to publishers, ad tech and ecommerce clients. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The f...
July 18, 2022
Beachfront - A CTV ad server that works across streaming and traditional inventory
Programmers and distributors use Beachfront’s ad server to handle programmatic monetization across their distribution endpoints. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-...
July 8, 2022
Intent IQ - Attribution and bid enhancement tools built on a hybrid identity graph
Intent IQ’s identity resolution system uses a hybrid methodology with a deterministic seed sample enhanced by probabilistic data. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-papa...
July 8, 2022
Kochava - A mature MMP with omni-channel chops
Kochava CEO Charles Manning describes the omni-channel and fraud prevention enhancements to the company’s core attribution product. For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric...
June 28, 2022
EDO - Measuring TV ad effectiveness using search and behavioral data
CTO and head of product Josh Lee describes how the company sources its data and uses that data to train predictive models. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qva...
June 28, 2022
Semrush - Robust SEO with extensions to other channels
Semrush’s Fernando Angulo summarizes its core SEO features as well as some non-search features in areas like content marketing and paid social. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/...
June 21, 2022
Samba TV - CTV measurement and targeting using ACR data
Samba TV SVP Avi Brown describes the targeting and measurement use cases for the company’s ACR data collected directly from TV devices. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/...
June 21, 2022
tvScientific - CTV buying with performance metrics at the center
CEO Jason Fairchild describes how tvScientific helps marketers buy CTV media in the same way they buy performance-driven channels like search and social. For more information about our expert, Mike Shields: https://www.market...
June 15, 2022
PebblePost - Digital identity meets direct mail
PebblePost sends hundreds of thousands of pieces of programmatic direct mail each day to people who visit its clients’ websites. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-papar...
June 15, 2022
SparkToro - An index of demographic and behavioral insights
CEO Rand Fishkin describes how SparkToro collects data from social profiles and public websites. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The full version of ...
June 10, 2022
LiveRamp Safe Haven - Clean rooms from a scaled player in onboarding and identity
David Gilmore, the leader of LiveRamp’s data collaboration products, talks about the company’s clean room solution, Safe Haven, and its integrations with LiveRamp’s other products. For more information about our expert, Ari P...
June 9, 2022
How LiveRamp TV (formerly Data Plus Math) provides household matching, data activation and attribution
LiveRamp TV’s chief strategy officer, Jay Prasad, discusses the company’s CTV solution and its integration with LiveRamp’s other products. For more information about our expert, Mike Shields: https://marketecture.uscreen.io/a...
June 8, 2022
Clean.IO - Protecting publishers and platforms from malicious ads
CEO Geoff Stupay talks with Ari Paparo about how clean.io helps publishers, ad platforms and ecommerce companies detect malvertising. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-...
June 8, 2022
How Moloco helps gaming and on-demand apps activate their data
Moloco CEO Ikkjin Ahn provides a breakdown of the mobile DSP’s feature set and product roadmap. For more information about our expert, Eric Seufert: https://marketecture.uscreen.io/authors/eric-seufert The full version of th...
June 7, 2022
AdMix - Product placement for in-game environments
AdMix CEO Samuel Huber describes the company’s platform for injecting brand placements into mobile games. For more information about our expert, Eric Seufert: https://marketecture.uscreen.io/authors/eric-seufert The full vers...
June 7, 2022
Singular - Connecting marketing data from many sources
Singular CEO Gadi Eliashiv discusses his company’s measurement and analytics products. For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufert The full version of this episode is ...