Latest videos from Marketecture.

Keith Gooberman of Programmatic Mechanics joins us to tell us how and why he built a new DSP and how this involves roaming packs of dentists. Also: • JoeZ is back (https://www.businessinsider.com/mediamath-founder-joe-zawadzki-project-phoenix-buy-bankrupt-company-2023-8?r=US&IR=T) • The Cognitiv juggernaut (about:invalid#zCSafez) • Are MFA sites actually bad, or no (https://digiday.com/marketing/the-case-for-and-against-made-for-advertising-sites/) ? Visit Marketecture.tv (https://www.marketecture.tv/)…

During an interview with Rick Holtman from Human, AdTech God explores the power of giving selflessly to your network without expecting anything in return. Holtman highlights that when you genuinely embrace this mindset, it often comes back to you, enriching your friendships, business relationships, and overall life, leading to an…

Fundraising for ad tech is difficult in any environment. But these brave CEOs have jumped right in. Eric and Ari are joined by Mathieu Roche of ID5 and James Avery of Kevel to talk about the current fundraising environment. Also in this episode: • The "other" Google antitrust case moves…

Nexxen was formed through the merger of Amobee, Tremor Video, and Unruly. In our interview, Chief Strategy Officer Ken Suh discusses the company’s unique demand, a supply footprint spanning 1,100 publishers and broadcasters, and its ad-serving tech. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The full version of…

Ari and Eric are joined by Simulmedia's Dave Morgan, who schools us on the latest ins and outs of the TV business. Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real…

Magellan offers podcast-specific media planning, ad intelligence, and performance measurement tools. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta The full version of this episode is available at https://www.marketecture.tv/programs/magellan-ai-cameron-hendrix . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way…

Insider senior correspondent Lara O'Reilly joins to talk everything MediaMath. Plus all the tech earning reports and France comes after Apple. Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry…

Lumen’s opted-in audience panels track visual attention by using a phone or computer's camera to identify whether a person views an ad, along with other metrics. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/lumen-mike-follett . Visit Marketecture.tv (https://www.Marketecture.tv) to…

Ari and Eric are joined by Alan Wolk, founder of TVREV, the leading newsletter covering the TV business. We talk about the strike, Netlfix, sports rights, and more. In this episode: • Disney considers selling TV assets: https://www.cnbc.com/2023/07/13/disney-ceo-iger-opens-door-to-unloading-tv-assets.html • Netflix earnings: https://www.cnbc.com/2023/07/20/netflix-stock-revenue-growth-clarity.html • TTD in the Nasdaq 100: https://www.adexchanger.com/ad-exchange-news/monday-07172023/ •…

Audio publishers use Sonnant’s tools to identify ad insertion opportunities and assess a show’s brand safety and suitability, among other signals. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta The version of this episode is available at https://www.marketecture.tv/programs/sonnant-tony-simmons . Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and get access…

TripleLift CEO Dave Clark talks about what makes the company different, and how he sees the CTV business evolving. Also we go down memory lane and talk about once high-flying ad tech star, Joost. In this episode: • Massachusetts looks to ban location data: https://www.wsj.com/articles/first-u-s-ban-on-sale-of-cellphone-location-data-might-be-coming-fbe47e53 • Ad tech jobs crater:…

BidSwitch’s new product, LiteSwitch, shapes traffic by ingesting all of a seller’s requests and aligning them with the filters that are set by DSPs. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/bid-switch-isaac-schechtman . Visit Marketecture.tv (https://www.Marketecture.tv) to join our…

Ari and Eric are joined by Nandini Jammi, the bomb throwing crusader against ad-supported disinformation and the co-founder of Check My Ads. In this episode: • MediaMath collapse, one week later • The government is not allowed to police social networks: https://www.cnn.com/2023/07/04/tech/biden-administration-social-media-companies-communication-covid-censorship/index.html Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and…

Ari Paparo and Eric Franchi get all the latest privacy and data protection news from Alan Chapell, Chairman of the NAI, and author of the Chappell Report. We also go into some depth on the latest ad quality scandal from Google. In this episode: • Google selling low-quality video ads:…

This morning AdExchanger reported that Ad Tech stalwart MediaMath was entering chapter 7 bankruptcy. https://www.adexchanger.com/online-advertising/mediamath-files-for-bankruptcy-after-acquisition-talks-fall-apart/ Our panel to discuss the implications: Ken Rona, CEO FxM Shiv Gupta, U of Digital Ana Milicevic, Founder Sparrow Advisors Copyright (C) 2023 Marketecture Media, Inc.

MowPod uses programmatic ad tools and data integrations to help podcast owners drive engagement and downloads of their audio content. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta The full version of this episode is available at https://www.marketecture.tv/programs/mow-pod-mike-wiston . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access…

Ari and Eric are joined by Antonio Garcia-Martinez, author of undoubtedly the best (perhaps the only) ad tech memoir, Chaos Monkeys. He's building attribution for Web3 and convinces Ari it's actually a good idea. Also, apparently Zuck is about to murder Elon in the ring. Also: • NBC CTV marketplace:…

Sovrn’s solutions include an exchange (its original business), a data product, an ad management suite, and affiliate tools. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/sovrn-walter-knapp . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length…

The godfather of programmatic, Joe Zawadzki, joins Eric and Ari to talk about venture investing in ad tech, his new company FxM, MediaMath, and more. Plus, the EU tries to break-up Google, and MadHive scores $300 million from Goldman Sachs. Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and get access…

Viant CEO Tim Vanderhook talks about the scaled ad tech company’s company’s current approach to identity and bidding and explains why he doesn’t buy into the recent trend toward unified programmatic platforms. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at…

This week we recorded live with Ari, Eric, Allison Schiff of AdExchanger and Mathieu Roche of ID5. In this episode: • Trade Desk's Koka: Product or just a vibe: • CTV landmines: https://www.adexchanger.com/digital-tv/advertisers-love-their-ctv-despite-an-abundance-of-programmatic-landmines/ • Cookies really going away this time: https://www.adexchanger.com/privacy/the-chrome-privacy-sandbox-apis-will-be-generally-available-for-all-users-in-july/ • Liveramp for sale? https://digiday.com/marketing/amid-a-dearth-of-ad-tech-ma-liveramp-fielded-inbound-inquiries-over-a-potential-sale/ (https://digiday.com/marketing/amid-a-dearth-of-ad-tech-ma-liveramp-fielded-inbound-inquiries-over-a-potential-sale/?utm_medium=social&utm_campaign=digidaysiteshare&utm_source=linkedin) • IPG Quantumania:…

CoHost is a podcast hosting service with an emphasis on analytics - B2B analytics in particular. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta The full version of this episode is available at https://www.marketecture.tv/programs/co-host-fatima-zaidi . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews.…

Ari Paparo, Eric Franchi from Aperium Ventures are joined by mParticle CEO Mike Katz who explains CDPs, Reverse ETL, and a bunch of other buzzwords. Also Ari learns how to pronounce Nas. • Twitter going programmatic: https://digiday.com/marketing/with-advertising-in-flux-twitter-is-outsourcing-ad-monetization-to-ad-tech/ • Nvidia and WPP: https://www.wpp.com/en/news/2023/05/wpp-partners-with-nvidia-to-build-generative-ai-enabled-content-engine-for-digital-advertising Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and…

Relo Metrics uses computer vision and AI to generate new datasets for brands, teams, and leagues. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/metrics-jay-prasad-kit-swain . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews.…