Latest videos from Marketecture.

TripleLift CEO Dave Clark talks about what makes the company different, and how he sees the CTV business evolving. Also we go down memory lane and talk about once high-flying ad tech star, Joost. In this episode: Massachusetts looks to ban location data: https://www.wsj.com/articles/first-u-s-ban-on-sale-of-cellphone-location-data-might-be-coming-fbe47e53 Ad tech jobs crater: https://www.adweek.com/media/ad-tech-job-openings-crater-in-2023/ Freewheel…

Created by IPONWEB, BidSwitch is a 10-year-old technology (now nested under Criteo, which bought IPONWEB last year) that helps programmatic platforms overcome the inefficiencies inherent in interconnected bidding and supply systems. BidSwitch’s new product, LiteSwitch, helps sellers save money by replacing the inefficiency of OpenRTB bid requests with a single…

Ari and Eric are joined by Nandini Jammi, the bomb throwing crusader against ad-supported disinformation and the co-founder of Check My Ads. In this episode: * MediaMath collapse, one week later * The government is not allowed to police social networks: https://www.cnn.com/2023/07/04/tech/biden-administration-social-media-companies-communication-covid-censorship/index.html

Ari Paparo and Eric Franchi get all the latest privacy and data protection news from Alan Chapell, Chairman of the NAI, and author of the Chappell Report. We also go into some depth on the latest ad quality scandal from Google. In this episode: Google selling low-quality video ads: https://archive.fo/thXPF…

MowPod is a podcast ad platform from newsletter marketing company MowMedia. It uses programmatic ad tools and data integrations to help podcast owners — including both large media clients and branded podcasts — drive engagement and downloads of their audio content. The company offers both an enterprise-level and a self-serve…

Ari and Eric are joined by Antonio Garcia-Martinez, author of undoubtedly the best (perhaps the only) ad tech memoir, Chaos Monkeys. He's building attribution for Web3 and convinces Ari it's actually a good idea. Also, apparently Zuck is about to murder Elon in the ring. Also: NBC CTV marketplace: https://www.hollywoodreporter.com/business/business-news/cannes-lions-nbcuniversal-comcast-advertising-buy-multi-market-1235518791-1235518791/…

Sovrn’s solutions include an exchange (its original business), a data product, an ad management suite, and affiliate tools. Some of its customers maintain traditional properties (web and apps), while others operate entirely on Instagram, YouTube, and other distributed platforms. It works with both large and mid-tail publishers. In this interview…

The godfather of programmatic, Joe Zawadzki, joins Eric and Ari to talk about venture investing in ad tech, his new company FxM, MediaMath, and more. Plus, the EU tries to break-up Google, and MadHive scores $300 million from Goldman Sachs.

Viant is a 24-plus-year-old, scaled ad tech company that has gone through many permutations. From its roots, as an ad network called Specific Media, the company acquired the social network MySpace and later Adelphic to become a full-fledged DSP. And it’s now reportedly in merger talks with MediaMath to further…

This week we recorded live with Ari, Eric, Allison Schiff of AdExchanger and Mathieu Roche of ID5. In this episode: Trade Desk's Koka: Product or just a vibe: CTV landmines: https://www.adexchanger.com/digital-tv/advertisers-love-their-ctv-despite-an-abundance-of-programmatic-landmines/ Cookies really going away this time: https://www.adexchanger.com/privacy/the-chrome-privacy-sandbox-apis-will-be-generally-available-for-all-users-in-july/ Liveramp for sale? https://digiday.com/marketing/amid-a-dearth-of-ad-tech-ma-liveramp-fielded-inbound-inquiries-over-a-potential-sale/ IPG Quantum mania: https://finance.yahoo.com/news/d-wave-interpublic-group-partner-130000209.html

CoHost is a podcast hosting service with an emphasis on analytics - B2B analytics in particular. The company’s platform shows a podcast owner to which companies are listening and allows them to integrate that data with CRM tools. CEO Fatima Zaidi walks Bryan Barletta through the product and its use…

Ari Paparo, Eric Franchi from Aperium Ventures are joined by mParticle CEO Mike Katz who explains CDPs, Reverse ETL, and a bunch of other buzzwords. Also Ari learns how to pronounce Nas. Twitter going programmatic: https://digiday.com/marketing/with-advertising-in-flux-twitter-is-outsourcing-ad-monetization-to-ad-tech/ Nvidia and WPP: https://www.wpp.com/en/news/2023/05/wpp-partners-with-nvidia-to-build-generative-ai-enabled-content-engine-for-digital-advertising Visit Marketecture.tv to join our community and get access to…

Relo Metrics was spun off from GumGum to provide sponsorship analytics for sports rights-holders and advertisers. In our interview, Mike Shields talks with recently appointed CEO Jay Prasad about how the company uses computer vision and AI to generate new datasets for brands, teams, and leagues. This is a free…

Ari Paparo and Eric Franchi are joined by Time CEO, Jessica Sibley to talk about publisher monetization, technology, and her decision to remove the paywall. In this episode: * TTD's Kokai: https://twitter.com/TheTradeDesk/status/1660670631644364801 * Facebook's record fine from the EU: https://mobiledevmemo.com/metas-sticky-wicket/ * GroupM says Twitter is AOK: https://www.inventiva.co.in/trends/groupm-advertising/ Visit Marketecture.tv to…

MiQ offers ad trading, data science, and other support to clients — often other agencies — in need of programmatic expertise. The company is global, with 1,200 employees in 30 cities supporting approximately 2,500 advertisers. In this Marketecture interview, Co-founder and CEO Gurman Hundal walks Ari Paparo through all of…

Are you an enterprise marketer? If so, you’re probably already familiar with LinkedIn’s big, laminated menu of marketing solutions. Some, such as LinkedIn Audience Network, follow the standard playbook for walled gardens. Others, like lead nurturing and optimization, are more tailored to B2B. In this conversation with Ari Paparo, VP…

The Trade Desk has numerous products that help customers of its demand-side platform manage data and improve identity signals. In this conversation, Chief Strategy Officer Samantha Jacobson describes their inner workings in detail, focusing on Galileo (first-party data management), Unified ID 2.0 (interoperable identity for the open web), and Identity…

A joint venture of Charter, Comcast, and Cox, Ampersand offers access to premium TV inventory in the US regardless of distribution type. It leverages viewership data derived from set-top boxes spanning 42 million-plus households to enable planning, targeting, and measurement of audience-driven TV campaigns. In this interview, CEO Nicolle Pangis…

Founded 16 years ago, The Media Trust offers its security and screening tech to publishers, ad tech and ecommerce clients. Head of marketplace innovation Cory Schnurr talks with Ari Paparo about the company’s scanning and blocking tools for malvertising, heavy ads, data leakage and other intrusions.

Programmers and distributors use Beachfront’s ad server to handle programmatic monetization across their distribution endpoints. It’s one of just a few options for sellers to manage ads across streaming and traditional inventory.

Owned by Sirius XM, AdsWizz offers a comprehensive toolset for audio advertising. Its publisher products include a marketplace and ad server. On the buy side, large and small advertisers access streaming audio and podcast inventory through a DSP and other self-serve tools. In this conversation with Bryan Barletta, SVP Anne…

Founded in 2021, Intentful is one of the first content creation companies to use generative AI technologies. It leverages the GPT large language model framework in concert with its customers’ data to create a range of content. Intentful trains discrete AI instances on its brand clients’ data, which it says…

Who’d have guessed Uber would be the break-out ad tech company of 2022? Indeed it was, coming out of nowhere to capture a half-billion dollars in ad revenue from more than 200,000 marketers. In this interview, Uber Advertising VP and General Manager Dr. Mark Grether provides an overview of the…

605 is a neutral measurement provider that helps clients do marketing attribution and performance prediction in their TV campaigns. Customers can use its reports and analysis to know who is responding to their campaigns and which creatives and targeting factors are having the greatest impact. In this interview, Mike Shields…