Latest videos from Marketecture.

In this episode, sponsored by Mozilla, we chat with Eric Seufert and discuss mobile advertising and its privacy challenges. We explore the difficulties advertisers face in measuring effectiveness amidst increasing privacy regulations and the role of privacy-preserving technologies. The discussion also highlights the balance between personalized advertising and user privacy,…

AD-ID is owned by two non-profits organizations and provides a universal identifier for advertising creatives, akin to a UPC code for ads, enabling standardized tracking and management throughout the advertising ecosystem. Used by over 80% of Fortune 500 companies, AD-ID's system supports transparency, accountability, and cross-platform measurement by encoding essential…

In this episode, sponsored by Mozilla, we chat with Eric Seufert and discuss mobile advertising and its privacy challenges. We explore the difficulties advertisers face in measuring effectiveness amidst increasing privacy regulations and the role of privacy-preserving technologies. The discussion also highlights the balance between personalized advertising and user privacy,…

Magnite & Marketecture Media Last Wednesday in Las Vegas, we partnered with Magnite to bring together some of the most insightful voices in the industry for an afternoon of connection, collaboration, and forward-thinking discussions. At Marketecture Media, our mission is to foster community, ignite meaningful conversations, and share knowledge that…

We have author and professor Sandra Matz talking about her research into the effect of consumer psychology on advertising and marketing. Eric and Ari were at CES this week and they talk about all the exciting CTV news, including Comcast's "Universal Ads". Learn more about your ad choices. Visit megaphone.fm/adchoices…

Brace yourselves - ad fraud is getting sneakier in 2025! But fear not, HUMAN is going full Avengers on fraudsters with their new click-fraud-busting tech. Data rules, bots drool. In this video, we chat with Rick Holtman and Geoff Stupay from HUMAN on how to keep it real in 2025!…

We rolled into a pretty Sweet Booth with Viant’s Chris & Tim Vanderhook ! We cruised through sizzling CTV trends for 2025, chatted about Viant’s top-tier CTV solutions, and discovered how their AI is transforming media planning, measurement, and insights. Plus, Richie Hyden and Field Garthwaite chatted about Viant’s acquisition…

We caught up with Marcien Jenckes and Ying Wang from Xumo in one seriously epic XUMO Suite with massive TVs, a custom OS for Xumo Play, and AI everywhere. XUMO's vision is to connect people to the content they love with seamless discovery, intuitive navigation, and a content-first approach that…

We caught up with Kara Puccinelli, Chief Customer Officer at Nexxen, who’s whipping AI-driven data into creative gold. By 2025, Nexxen plans to fuse buy-side and sell-side magic, harness first-party insights, and fine-tune audience targeting like never before. Think of it as your secret weapon for beating the competition -…

We chatted with Rob Wilk from Yahoo! about forging powerful advertiser–publisher alliances, unveiling a brand-new emoji, and blending AI with that all-important human touch. Think modern vintage: the perfect mix of timeless authenticity and cutting-edge technology. By 2025, every pixel will feel fresh, “family dinner” vibes will spark collaboration, and…

Jules Polonetsky and Doug Miller of the Future of Privacy Forum join Alan Chapell to talk clean rooms. Are standards needed for data clean rooms? Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)

The mysterious deity of adtech, Adtech God, joins Eric Franchi and Joe Zappa on the pod to discuss how to build an audience and community, why most adtech companies are still approaching marketing with a 2005 playbook, and what individuals and organizations can do to capture the precious attention of…

At OpenX, they’re tackling the shift from linear to biddable TV, delivering personalized ads without crossing privacy lines. In 2025, we’ll see a simpler, more data-driven ad landscape that prioritizes direct supply, curation, and real partnerships—no bogus “firsts” or hidden “ad taxes.” We chat with Matt Sattel from OpenX on…

We chat with Tony Marlow from LG Ad Solutions - home to 200+ million TVs worldwide! From their FAST channel (LG Channels) to native screen advertising and apps, Tony gives us the inside scoop on why 2025 is set to be a game-changer for CTV. CTV will be front and…

We caught up with MIQ’s Moe Chughtai, who explained how the company is boosting CTV budgets without making audiences uneasy - combining AI-driven targeting with cross-screen synergy to bridge the gap between binge-watching and “Buy Now.” Ready for simpler, smarter campaigns? Pick MiQ. #sweetsuites | The Advertising Forum | Marketecture…

Sam Bloom, Head of Partnerships at PMG, shares his extensive journey in the advertising industry, discussing the importance of transparency, the impact of family legacy, and the CTV industry. He emphasizes the need for creativity in advertising and the challenges posed by privacy regulations, while also highlighting the potential for…

Tercept is a data infrastructure provider specializing in supporting ad tech and media companies by streamlining the collection, processing, and visualization of monetization and marketing-related data. Founded in 2018, the company offers tools and services to integrate, normalize, and manage data from over 400 sources, enabling clients to transform raw…