Captify has been around a long time. Historically, the company has used search intent data ingested from its partners’ on-site search to build cookie-based segments that it then licenses to media buyers — typically big agencies. In recent years the company has developed a contextual ad product for web and…
Adam Heimlich from Chalice.ai tries to convince Ari that he should have invested in custom algos. We also pour one out for the legendary Sizmek. Elliott Easterling from BonBon tries to Justify His Existence. Marketecture is a new way to get smart about technology. Our team of real industry practitioners…
BrightLine offers interactive and shoppable ad formats to large media companies like NBC Universal and Disney. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/bright-line-robert-aksman . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews.…
LightShed's Rich Greenfield talks WGA strike, Charter-Disney, antitrust, and more. Also Justify Your Existence with Octane11. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs…
ActionIQ is a customer data platform with a focus on data activation and orchestration. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/action-iq-tasso-argyros . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is…
Ari and Eric are joined by reporter Ryan Barwick from Morning Brew to discuss Google, privacy, Twitter/X going programmatic, the Instacart IPO, and much, much more. Plus Justify Your Existence with Openads.ai Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and get access to full-length in-depth interviews. Marketecture is a new…
BlueConic clients like Colgate, Mattel, and Hearst use it to activate first-party data across multiple sub-brands and support regional personalization. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/blue-conic-cory-munchbach . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access…
Amy Williams is the CEO of Good-Loop, an ad tech company looking to make ads a force for good. We discuss ESG and de-carbonization in the world of ad tech. Also Criteo's DSP, 605 acquisition, VideoAmp's latest fundraise, and more. Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and get access…
Dataseat is a mobile DSP for app user acquisition that relies strictly on contextual data. It was founded on the assumption that persistent identifiers will eventually disappear from the in-app advertising environment. For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufert The full version of this episode is available at…
Terry Kawaja from Luma Partners talks about mistakes buyers and sellers make in the M&A process. We talk about the upcoming Google antitrust case and what the Google spin-out might be worth. Plus "Justify Your Existence" with Opinary. Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and get access to full-length…
The ad network formerly known as CPXi has evolved to offer media execution, attribution, and analytics for campaigns that span all digital media. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/digital-remedy-mike-seiman . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community…
Krzysztof Franaszek from Adalytics has published two bombshell reports just this summer pointing out problems with Google's ad products. We go into depth on the tech and issues involved. Also we have a brand new segment, "Justify Your Existence" where start-ups tell us why we should care. Visit Marketecture.tv (https://www.marketecture.tv/)…
Lisa Utzschneider, CEO of IAS, talks about the company, it's recent deal with X.com, how it scans TikTok and MFA. Each week we'll bring you the latest news and perspective about advertising technology, trends, and insights, along with special guests. In this episode: • GroupM drops MFA sites • MediaMath…
Acast helps publishers of all sizes make money from podcasting. Its customer list includes bold-faced names like WTF with Marc Maron, The Blindboy Podcast, and The Guardian’s weekly football show. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta The full version of this episode is available at https://www.marketecture.tv/programs/acast-ross-adams .…
Keith Gooberman of Programmatic Mechanics joins us to tell us how and why he built a new DSP and how this involves roaming packs of dentists. Also: • JoeZ is back (https://www.businessinsider.com/mediamath-founder-joe-zawadzki-project-phoenix-buy-bankrupt-company-2023-8?r=US&IR=T) • The Cognitiv juggernaut (about:invalid#zCSafez) • Are MFA sites actually bad, or no (https://digiday.com/marketing/the-case-for-and-against-made-for-advertising-sites/) ? Visit Marketecture.tv (https://www.marketecture.tv/)…
During an interview with Rick Holtman from Human, AdTech God explores the power of giving selflessly to your network without expecting anything in return. Holtman highlights that when you genuinely embrace this mindset, it often comes back to you, enriching your friendships, business relationships, and overall life, leading to an…
Fundraising for ad tech is difficult in any environment. But these brave CEOs have jumped right in. Eric and Ari are joined by Mathieu Roche of ID5 and James Avery of Kevel to talk about the current fundraising environment. Also in this episode: • The "other" Google antitrust case moves…
Nexxen was formed through the merger of Amobee, Tremor Video, and Unruly. In our interview, Chief Strategy Officer Ken Suh discusses the company’s unique demand, a supply footprint spanning 1,100 publishers and broadcasters, and its ad-serving tech. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The full version of…
Ari and Eric are joined by Simulmedia's Dave Morgan, who schools us on the latest ins and outs of the TV business. Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real…
Magellan offers podcast-specific media planning, ad intelligence, and performance measurement tools. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta The full version of this episode is available at https://www.marketecture.tv/programs/magellan-ai-cameron-hendrix . Visit Marketecture.tv (https://www.Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way…
Insider senior correspondent Lara O'Reilly joins to talk everything MediaMath. Plus all the tech earning reports and France comes after Apple. Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry…
Lumen’s opted-in audience panels track visual attention by using a phone or computer's camera to identify whether a person views an ad, along with other metrics. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode is available at https://www.marketecture.tv/programs/lumen-mike-follett . Visit Marketecture.tv (https://www.Marketecture.tv) to…
Ari and Eric are joined by Alan Wolk, founder of TVREV, the leading newsletter covering the TV business. We talk about the strike, Netlfix, sports rights, and more. In this episode: • Disney considers selling TV assets: https://www.cnbc.com/2023/07/13/disney-ceo-iger-opens-door-to-unloading-tv-assets.html • Netflix earnings: https://www.cnbc.com/2023/07/20/netflix-stock-revenue-growth-clarity.html • TTD in the Nasdaq 100: https://www.adexchanger.com/ad-exchange-news/monday-07172023/ •…
Audio publishers use Sonnant’s tools to identify ad insertion opportunities and assess a show’s brand safety and suitability, among other signals. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta The version of this episode is available at https://www.marketecture.tv/programs/sonnant-tony-simmons . Visit Marketecture.tv (https://www.marketecture.tv/) to join our community and get access…