Latest videos from Marketecture.

Justin Rankin, CMO of Lion + Panda, discusses the advantages of connected TV (CTV) advertising through Vibe.co. He shares insights on how Vibe's unique offerings allow for targeted advertising with the reach of traditional TV, making it an attractive option for small and mid-sized businesses (SMBs). Justin elaborates on the…

AdTechGod interviews Vitaly Pecherskiy, CEO of StackAdapt, discussing the company's recent funding of $235 million, its innovative approach to advertising technology, and the importance of company culture. Vitaly shares insights on how StackAdapt aims to accelerate growth for its clients through their core pillars of Solutions, Automation and Experience while…

In this Episode, host Alan Chapell talks about the historical and existential challenges being faced by the news publishing industry with journalist and tech entrepreneur Ricky Sutton of the Future Media newsletter and podcast. They discuss what publishers need to be thinking about as they combat big tech. Tl:dr -…

OpenAds co-founder and CTO Michael Bishop joins Eric Franchi and Joe Zappa to discuss how AI will transform static ads into personalized experiences, the multi-hundred-billion-dollar AI "search" ad opportunity, the challenges and advantages of building an adtech AI startup, and the irrational, gut-oriented disposition tech entrepreneurs need to go after…

In this episode of the Ad TechGod Pod, host AdTechGod interviews Dave Simon, Vice President of Sales at Viant. They discuss Dave's extensive career in advertising, starting from his early days as a media buyer to his pivotal role in the rise of programmatic advertising at BrightRoll. The conversation digs…

🌴💡 Miami Lights: Shine Bright 💡🌴 The most exclusive after-party of the year is here, and it’s happening in Miami. A night of high-energy vibes, neon-lit magic, and unparalleled networking awaits. 🌟 🌟🌟Thank you to FreeWheel for being our VIP Sponsor!🌟🌟 ✨ Why You Need to Be There: 🎶 Electrifying…

Overwolf provides developers with an app store for PC games, where third-party creators can build overlays that enhance gameplay with real-time information, tools, and enhancements. These apps function as add-ons to existing games, offering features like real-time strategy guides, in-game analytics, and other utilities that improve user experience. Overwolf monetizes…

David Cohen, CEO of the Interactive Advertising Bureau (IAB), joins AdTechGod to wrap up the 2025 IAB ALM event in Palm Desert. We discuss the highlights of the conference, including the potential for a national data privacy law, the creative revival driven by generative AI, and the rise of multiple…

Brett Wilson was the founder and CEO of TubeMogul through its sale to Adobe. Now he's the founder of Swift.vc, a fund focused on AI enablement. Eric and Ari talk to Brett about what he's seeing in the market and where there are opportunities. In the news of the week…

In this episode of the Advertising Forum, Brad Smallwood discusses the intersection of privacy and advertising, emphasizing Mozilla's commitment to consumer privacy. He explains how Anonym fits into Mozilla's vision, the importance of privacy-enhancing technologies, and the challenges faced in promoting internet privacy. Takeaways Mozilla's mission is to make the…

In this episode of the Advertising Forum, Brad Smallwood discusses the intersection of privacy and advertising, emphasizing Mozilla's commitment to consumer privacy. He explains how Anonym fits into Mozilla's vision, the importance of privacy-enhancing technologies, and the challenges faced in promoting internet privacy. Takeaways Mozilla's mission is to make the…

State Laws, Sensitive Data, and Mozilla’s Vision for a Safer Ad World (sponsored by Mozilla) In this episode of The Advertising Forum, Maneesha Mithal , Partner at Wilson Sonsini Goodrich & Rosati, discusses privacy regulations in advertising, the role of businesses like Mozilla in shaping these developments, and strategies for…

Host Alan Chapell talks about the proposed Omnicom IPG merger and the future of agency holding companies with Arielle Garcia of Check My Ads. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)

Crosshatch CEO Soren Larson joins Eric Franchi and Joe Zappa to discuss how AI will improve customer experiences, why first-party data isn’t enough to power personalization, the intersection of AI agents and advertising, and the role of the agency in an AI-driven advertising industry.

Host AdTech God speaks with Mark McEachran, Senior Vice President of Product Management at Yieldmo. They discuss Mark's journey in the ad tech industry, the importance of building and innovation, and the challenges faced in product management. Mark shares various insights , the impact of privacy regulations, and the future…

AdBridge is a creative technology startup that focuses on enhancing contextual relevance in native advertising. Founded by James O'Connor, the company aims to improve ad memorability by blending editorial content with pre-approved brand messaging through a transitionary language they call "The Bridge." Their initial product targets web-based environments, where ads…

In this episode of the Advertising Forum, Robin Shore from TikTok discusses the importance of first-party data and innovative measurement techniques. He highlights TikTok's investments in conversion lift studies and privacy-enhancing technologies to support advertisers in navigating data sharing challenges. The conversation also addresses the common obstacles faced by marketers…

Paige Bilins is the SVP of product for Magnite. She joined me at CES in Las Vegas to talk about the future of CTV and what is in store. Eric and Ari talk TikTok getting saved by Trump, Nielsen getting its groove back (or at least its certification), WPP employees…

Discover the ultimate treasure in AdTech and performance marketing: curation. Like a treasure map guiding you to gold, curation by OpenX empowers your business to navigate the complexities of our industry.

On this episode of the Monopoly Report, host Alan Chapell discusses Google's December 2024 policy shift on device fingerprinting with adtech privacy and legal thought leader Julie Shullman. They attempt to place historical context on the definition of device fingerprinting and speculate on Google's rationale - both for Google's recent…

Peer39 CEO Mario Diez joins Eric Franchi and Joe Zappa to discuss why publishers banding together failed 11 years ago and still hasn't worked, the advantages of a GTM CEO and the gaps they need to fill, how adtech GTM has changed over the last 15 years, and the future…