In this episode, Charlie Neer, co-CEO of MiQ, discusses the impact of AI on the advertising industry, focusing on the launch of Sigma, MiQ's AI-powered platform. He highlights the need for centralization in a fragmented industry and emphasizes the importance of human intelligence alongside AI. The conversation explores how MiQ…
Megan Gray joins host Alan Chapell for a discussion of the various remedies being proposed in the Google Search Antitrust Trial with the DOJ as we head towards Judge Mehta's decision in that case later this summer. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)
Eric Franchi and Joe Zappa dive into the tenets of the Cluely marketing playbook, focusing specifically on lessons for adtech and martech founders and marketers. In short: Tell a provocative story about heroes and villains, leverage the CEO as chief evangelist, and capitalize on social channels. Also, Joe shares a…
AdTechGod speaks with Austin Scott, the CCO and founder of Bedrock Platform. They discuss Austin's extensive career in ad tech, her transition from corporate roles to entrepreneurship, and the challenges and opportunities within the ad tech ecosystem. The conversation also delves into the evolution of connected TV (CTV) and programmatic…
Marketecture Live was built for decision-makers who don’t have time for fluff. This one-day event brought together top executives from Privacy Sandbox (Google), Mediaocean, Dailymotion and more—each sharing real insights on where media and marketing are headed. From fireside chats to rapid startup demos and a live podcast taping, the…
Marketecture Live brought together the sharpest minds in media, marketing, and adtech for a no-fluff, high-impact day of real conversations, startup demos, and future-focused insights. This sizzle reel captures the energy, ideas, and chaos we turned into clarity.
Ari Paparo talks with Nikhil Jain, VP of Insights and Marketing Solutions at Dailymotion Ads, about the company’s work around attention as both a measurement and planning tool. The discussion covers how attention is defined, how it’s being predicted through AI and modeling, and the role of creative analysis, inventory…
This week’s episode of The Refresh skips the usual industry drama to spotlight three major developments in advertising and media. Host Kait walks through The Trade Desk’s milestone entry into the S&P 500, NBCUniversal’s record-setting upfront performance, and Delta’s bold use of AI for personalized airfare pricing. From validating independent…
Ari Paparo and Eric Franchi sit down with Erin Foxworthy, Global Head of Marketing and Advertising at Snowflake, to discuss how marketing teams are rethinking data infrastructure in a shifting landscape. Erin reflects on her path through agencies, entertainment, and tech, and how that journey informs her current perspective. The…
The Meta antitrust trial has been undercovered with in the ads space. Host Alan Chapell brings antitrust litigator Brendan Benedict on to get a sense of the core arguments of both the FTC and Meta and make some predictions on how this case will play out. Learn more about your…
In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) speak with Amy Benford, Head of Integrated Marketing for North America at Colgate-Palmolive. Amy walks us through her multifaceted career, from HBO to Campbell’s…
Serial CEO and board member Corey Ferengul joins Eric Franchi and Joe Zappa to teach the audience everything they need to know about boards, especially from the founder's perspective. When do you assemble a board? Who should be on it? How do you structure it? What types of questions are…
In this episode of the AdTech God Pod, Zach Lain, Director of Global Data Partnerships at PepsiCo, dives into the evolving intersection of data, creativity, and marketing outcomes. He shares his unique path from Chinese language and law studies to running global data strategy at one of the world’s biggest…
Ramsey McGrory, newly appointed President of Prisma at MediaOcean, joins Ari Paparo to discuss how the company is evolving its platform across linear and digital media. They unpack the implications of MediaOcean’s acquisitions, including Innovid and Protected, and what it means to consolidate media planning, buying, and verification in an…
In this July 14th edition of The Refresh, host Kait recaps a whirlwind week in advertising marked by major leadership changes, surprising earnings news, and critical shifts in the social media and AI sectors. From Linda Yaccarino's headline-making exit at X to the rise of Threads and AI-powered browsers challenging…
Ari Paparo and Eric Franchi speak with Adam Epstein, co-founder and CEO of Gigi, an AI assistant focused on automating tasks within the Amazon DSP. Adam shares how the product evolved from a streaming TV tool to a broader AI-powered platform for media agencies. He discusses the challenges of training…
We had an amazing time in Cannes! From rosé and rooftop panels to interviews, dinners, and nonstop conversations with the people driving this industry forward, it was a week to remember. Check out the sizzle reel from everything we were part of in Cannes. Huge thanks to our incredible sponsors…
Is AI overhyped or foundational? Ari Paparo, CEO of Marketecture, and Spencer Potts, CEO of Madhive, break down what real-world AI looks like in action. From helping sellers pitch to optimizing campaigns, Maverick is redefining what’s possible in local advertising. #CannesLions #InnovationCollab #MediaTransformation #MarketingOps #hotyachts
Former Director of the Bureau of Consumer Protection at the FTC Samuel AA Levin joins Alan Chapell to discuss a recent law review article he co-authored, how privacy and consumer protection were undercut during the 1980's, and how the Lina Kahn FTC sought to bring them back. Within the context…
Jonah joins Eric Franchi and Joe Zappa to discuss the key factors that allowed his company Moat to exit for $850M to Oracle and how he's approaching GTM differently this time around with his marketing measurement company Mobian. Joe, Eric, and Jonah riff on the Mobian story in real-time, and…
With nearly half of Gen Z identifying as multicultural and streaming dominating viewing habits, marketers are adapting fast. This discussion from Cannes dives into the opportunities in local targeting, cultural nuance, and AI-powered planning. Watch the full conversation featuring: - Christiana Cacciapuoti, SVP, GTM Strategy, Madhive - Sebastian Trujillo, EVP,…
In this episode of the Ad Tech Godpod, host AdTechGod speaks with Taylor Simons, founder of TCHT and former MediaMath executive. They discuss Taylor's intentional journey into ad tech, the lessons learned from MediaMath's bankruptcy, and the current trends in the industry, including the dynamics between SSPs and DSPs, bid…
What’s on tap for The Refresh for the week of July 7? ▫️Google released Offerwall, its solution to a problem they kinda created: declining publisher revenues. There’s nothing quite like playing both the hero 🦸 and the villain 🦹 ▫️Apple’s F1 movie finally premiered after 4 years in the making.…
