Brian Wieser, founder of Madison and Wall, explains why the digital advertising market continues to grow despite economic uncertainty and what’s driving the surge in ad spending. Listen and watch the full episode here: https://www.marketecturepod.com/episode-163-advertising-is-growing-faster-than-the-economy-we-ask-why-with-brian-wieser/
Brian Wieser, founder of Madison and Wall, joins Ari Paparo and Eric Franchi to discuss why the digital ad market is stronger than expected and what recent earnings reveal about platforms and ad tech companies. The conversation covers retail media growth, DSP competition, and how companies like Amazon, OpenAI, and…
In this episode of the Open Garden Series, Jeremy Bloom and AdTechGod sit down with Mary Gabrielyan, Chief Strategy Officer at AI Digital, to talk about why embracing openness in advertising is becoming a competitive advantage. From navigating platform fragmentation to staying vendor-neutral, Mary shares how flexibility and expertise help…
For the third straight year, Marketecture Media is heading back to POSSIBLE, and we’re showing up bigger, louder, and more dialed in than ever. We’re coming to capture the moments that matter by filming powerful conversations and creating the kind of content that keeps the industry talking long after the…
Mike Zeman, CMO of Life360, explains how real-world behavior, emotional storytelling, and AI are reshaping advertising. From brand building to performance marketing, here’s what modern marketers need to understand next. Listen and watch the full episode here: https://www.adtechgodpod.com/special-episode-location-loyalty-and-building-a-super-app-life360s-mike-zeman-on-modern-marketi/
Ben Isaacson, Founder of InHouse Privacy and longtime privacy attorney, joins the podcast to break down how California’s CPPA is reshaping the data broker landscape. From the DELETE Act and the drop mechanism to the broad definition of “sale” and “direct relationship,” Ben explains why ad tech, retail media, clean…
Eric Franchi and Joe Zappa break down how they actually use AI every day across creative work, CEO-level strategy and hiring, investing analysis, and business development, then react to Block laying off 4,000 employees in the name of AI and what that signals about how organizations will need to adapt.…
In this episode of the AdTechGod Pod, host AdTechGod interviews Mike Zeman, Chief Marketing Officer of Life360. They discuss Mike's journey through various prestigious companies to his current role at Life360, emphasizing the importance of customer centricity and trust in advertising. Mike shares insights on leveraging location data for advertising,…
In this episode of the AdTechGod Pod, host AdTechGod interviews Mike Zeman, Chief Marketing Officer of Life360. They discuss Mike's journey through various prestigious companies to his current role at Life360, emphasizing the importance of customer centricity and trust in advertising. Mike shares insights on leveraging location data for advertising,…
Kristina Shepard of NBCUniversal explains why live sports, scale, and personalization are shaping the next phase of streaming and performance advertising. Listen and watch the full episode here: https://www.adtechgodpod.com/ep-123-from-incremental-reach-to-performance-engine-nbc-universals-kristina-shepard-on-streaming/
Kristina Shepard, EVP of Streaming and Performance Sales and Partnerships at NBCUniversal, joins the AdTechGod Pod to unpack the evolution of streaming from incremental reach to performance engine. Drawing on her experience at Roku and NBC Universal, she shares how live sports, cultural moments, and scale are reshaping media strategy.…
If consumers rely on a universal AI agent, traditional apps could lose leverage. One ride-hailing company might hold out. A competitor might participate to win users. But companies closest to the customer, especially platform owners, have every incentive to stop anything that weakens their control. Disruption isn’t just about innovation.…
Eric Seufert (Mobile Dev Memo) joins Ari Paparo and Eric Franchi for a wide-ranging conversation on the future of apps, AI agents, walled gardens, and the shifting power dynamics in digital advertising. They dive into the so-called “SaaS-pocalypse” and discuss whether AI agents could replace apps entirely. They also discuss…
Marilois Snowman, Founder and CEO of Media Instruction, explains why mid-market brands struggle with measurement, how media mix modeling is becoming more accessible, and why CTV and linear still matter for growth. Plus, how AI is changing discovery and web traffic. Listen and watch the full episode here: https://www.adtechgodpod.com/ep-122-smarter-media-for-mid-market-brands-with-marilois-snowman-from-mediastruction/
Last week was about how to attend events. This week is about how to throw one. Marketecture CSO Sam Khoury joins Eric Franchi and Joe Zappa to break down why media companies and adtech firms host their own events, how to develop the right concept, set attendance and programming goals,…
Marilois Snowman, Founder and CEO of Mediastruction, discusses her journey in the media industry, focusing on the unique needs of mid-market brands. She highlights the evolution of media spending, the importance of measurement, and the role of AI in optimizing marketing strategies. The conversation delves into the significance of both…
Marilois Snowman, Founder and CEO of Mediastruction, discusses her journey in the media industry, focusing on the unique needs of mid-market brands. She highlights the evolution of media spending, the importance of measurement, and the role of AI in optimizing marketing strategies. The conversation delves into the significance of both…
Nate Elliott, Principal Analyst at eMarketer, explains why AI adoption is both massive and misunderstood. While nearly everyone interacts with AI online, only about 15–20% of consumers use tools like ChatGPT weekly. Listen and watch the full episode here: https://www.marketecturepod.com/episode-161-the-state-of-ai-with-emarketers-nate-elliott/
Nate Elliott, Principal Analyst at eMarketer, joins Ari Paparo and Eric Franchi to talk through what’s actually happening with AI adoption in marketing and commerce. He shares a practical view on how many consumers actively use AI tools, why usage stats are often misleading, and why most AI influence on…
AI ethicist and governance pro Shoshana Rosenberg joins Alan Chapell to discuss how to build a framework for addressing the legal and regulatory risks involving AI. Given all the new AI and profiling rules flowing down into the ads space in 2026, Shoshana is exactly the person the ads space…
Dozens of advertising events occur every year, but not every event is for you. Eric Franchi and Joe Zappa break down the purpose of the six core advertising events, who should attend based on stage and ICP, and how to think about events strategically. They also cover common mistakes founders…
Ying Wang, General Manager at Xumo, joins AdTechGod to break down how live sports are driving streaming growth and how AI is transforming personalization and advertising in CTV. A quick look at where streaming is headed and what it means for ad tech. Listen and watch the full episode here:…
In this episode of the AdTechGod Pod, Ying Wang, the General Manager of Xumo, shares her journey in the streaming television industry, discussing her career growth, the evolution of ad revenue, the significance of live sports, and the future of streaming. She emphasizes the importance of AI in personalizing user…
In this episode of the AdTechGod Pod, Ying Wang, the General Manager of Xumo, shares her journey in the streaming television industry, discussing her career growth, the evolution of ad revenue, the significance of live sports, and the future of streaming. She emphasizes the importance of AI in personalizing user…