On this episode, Alan Chapell is joined by Connecticut State Senator James Maroney as the Senator shares the backstory regarding how he got involved in pushing for a privacy law in Connecticut, how those efforts are impacted by lobbying efforts, and how different states are collaborating to create the privacy…
What went down in adtech this week? Here’s the scoop: ▫️The Trade Desk leveraged its presence at the Prebid Summit to give more details on how OpenAds and PubDesk will function + their benefits ▫️Ad Context Protocol (AdCP) catapulted adtech into its agentic era with a jam packed launch party,…
In this episode of the AdTechGod Pod, host AdTechGod speaks with Brittany Scott, VP of Brand Partnerships at Zefr. Brittany shares her unique journey from working at major brands like Kellogg and SC Johnson to transitioning into the ad tech space at Meta and now Zefr. The conversation delves into…
In this episode of the AdTechGod Pod, host AdTechGod speaks with Brittany Scott, VP of Brand Partnerships at Zefr. Brittany shares her unique journey from working at major brands like Kellogg and SC Johnson to transitioning into the ad tech space at Meta and now Zefr. The conversation delves into…
Stephen Yap, CRO of Perion, talks with Ari Paparo about unifying ad tech, AI in marketing, and how Perion One is changing cross-channel media planning. Listen to the full episode here: https://www.marketecturepod.com/stephen-yap-on-perion-one-ai-integration-and-the-future-of-cross-channel-advertising/
Ari Paparo interviews Steven Yap, the Global Chief Revenue Officer of Perion Network, during Advertising Week in New York. They discuss the evolution of Perion, the launch of Perion One, and the importance of unifying technology in advertising. The conversation delves into the role of AI in optimizing marketing strategies,…
Ari Paparo interviews Steven Yap, the Global Chief Revenue Officer of Perion Network, during Advertising Week in New York. They discuss the evolution of Perion, the launch of Perion One, and the importance of unifying technology in advertising. The conversation delves into the role of AI in optimizing marketing strategies,…
Ari Paparo and Eric Franchi sit down with Rich Greenfield of Lightshed Partners to unpack Larry Ellison’s growing media empire, from Skydance’s Paramount acquisition to TikTok’s U.S. deal, and what it all means for AI, ad tech, and traditional media. Highlights: - The real story behind Paramount, Skydance, and Warner…
Ari Paparo and Eric Franchi speak with Rich Greenfield from LightShed Ventures about the state of traditional and digital media. They discuss Paramount’s evolving strategy, Larry Ellison’s growing role in media and technology, TikTok’s U.S. restructuring, and The Trade Desk’s Ventura OS. The conversation also touches on how AI and…
Ari Paparo and Eric Franchi speak with Rich Greenfield from LightShed Ventures about the state of traditional and digital media. They discuss Paramount’s evolving strategy, Larry Ellison’s growing role in media and technology, TikTok’s U.S. restructuring, and The Trade Desk’s Ventura OS. The conversation also touches on how AI and…
Madison Ave Returns A massive thank you to our incredible sponsors who brought Madison Ave Returns to life: AdRoll , Affinity Answers, Basis, Bright Mountain, OpenX, Mod Op and Perion. We couldn’t have done it without you!! Big shoutout to the agencies and brands who came ready to connect and…
In this episode of The Advertising Forum, sponsored by Freewheel, Katie Johnson, Senior Programmatic Director at New Engen, Inc. discusses the impact of live events and programmatic advertising. She highlights the importance of live sports and events for brands, the role of data in targeting audiences, and how Freewheel is…
Ari Paparo talks with OpenX CRO Matt Sattel about how supply-side platforms are evolving in 2025, from simple “pipes” to intelligent systems focused on quality, transparency, and outcomes. They discuss trends shaping the ecosystem, including curation, data-driven SPO, MFA, and request duplication, as well as the growing influence of AI…
Journalist Patrick McGee joins host Alan Chapell to discuss his book "Apple in China" as Alan draws additional pearls of wisdom from Patrick's work that can be used to guide everyone working in the digital media and regulatory world. From an in-depth discussion of geopolitics, a funny Seinfeld reference and…
Eric Franchi and Joe Zappa discuss the acquisition of IAS and the company's potential future directions, how an open internet adtech company could crack the SMB market and which companies are most likely to do it, and the surge of optimism around AI — from GEO to OpenAI to Silicon…
How does a 50-year-old gaming icon like Atari stay relevant in today’s fast-paced creative landscape? In this episode of The Brand Forum, hosts Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Tim Lapetino, Creative Director at…
Ari Paparo speaks with OpenX CRO Matt Sattel about how supply-side platforms (SSPs) are evolving in 2025, transforming programmatic advertising with transparency, quality, AI, and data-driven results. Listen to the full episode: https://www.marketecturepod.com/ssps-beyond-pipes-openxs-matt-sattel-on-the-future-of-curation-spo-and-ai/
Ari Paparo talks with OpenX CRO Matt Sattel about how supply-side platforms are evolving in 2025, from simple “pipes” to intelligent systems focused on quality, transparency, and outcomes. They discuss trends shaping the ecosystem, including curation, data-driven SPO, MFA, and request duplication, as well as the growing influence of AI…
In this engaging conversation, Amy Lanzi, CEO of Digitas North America, shares her unique journey from a finance major to a leader in the advertising industry. She discusses the evolution of client needs, the balance between creativity and data, and the impact of AI and synthetic audiences on marketing strategies.…
Omar Tawakol, CEO of Rembrand, joins Ari Paparo and Eric Franchi to explore how AI is transforming advertising, from virtual product placement to agentic media and the boom in retail networks. Catch the full episode here: https://www.marketecturepod.com/episode-143-omar-tawakol-on-using-ai-to-scale-product-placement/
Ari Paparo and Eric Franchi speak with Omar Tawakol, CEO of Rembrand, about how artificial intelligence is influencing advertising and media. They explore the role of virtual product placement, its implications for creators and publishers, and how automation is shifting the ways audiences engage with content. The conversation also covers…
Ari Paparo and Eric Franchi speak with Omar Tawakol, CEO of Rembrand, about how artificial intelligence is influencing advertising and media. They explore the role of virtual product placement, its implications for creators and publishers, and how automation is shifting the ways audiences engage with content. The conversation also covers…
In this episode of the 'Future is Live' series, Ryan McConville, Chief Product Officer at NBCUniversal, discusses the shift of live events from traditional TV to streaming platforms, highlighting NBCUniversal's leadership in this transition. He shares insights on the impact of programmatic advertising in live environments and the challenges and…