Latest videos from Marketecture.

On the Marketecture Podcast, Matthew Goldstein weighs in on why AI content theft is the real crisis for publishers and how marketplaces and blocking could force fair payment in the agentic web. Listen and watch the full episode here: https://www.marketecturepod.com/episode-151-how-publishers-can-get-paid-for-ai-with-matthew-goldstein/

Matthew Goldstein joins Ari Paparo and Eric Franchi to break down how AI is reshaping publishing, why traffic declines are less scary than content theft, and what it will take for publishers to get paid in an agentic future. They dig into licensing deals, bot blocking, Microsoft’s content marketplace, and…

Matthew Goldstein joins Ari Paparo and Eric Franchi to break down how AI is reshaping publishing, why traffic declines are less scary than content theft, and what it will take for publishers to get paid in an agentic future. They dig into licensing deals, bot blocking, Microsoft’s content marketplace, and…

In Episode 1 of the Brand Trust series, Mike McNeeley of Index Exchange explains how privacy-first ads, real-time brand safety, and better transparency shape premium programmatic today. Watch the full episode here: https://youtu.be/FrMcxLHZH3w

In Episode 1 of the Brand Trust series, sponsored by Mozilla Ads, Mike McNeeley, SVP of Product at Index Exchange, joins the Advertising Forum to unpack why trust and transparency are still active challenges in programmatic. The conversation covers privacy-first monetization with Mozilla Ads, the real cost of chasing cheap…

The Digital Omnibus proposal seeks to upend the EU data protection rules. In part 1 of our coverage, Alan Chapell chats with Dr Gabriela Zanfir-Fortuna of the Future of Privacy Forum about what's driving the Digital Omnibus, and whether it is likely to have a positive impact. More on Gabriela…

OpenAds CEO and co-founder Steven Liss joins Eric Franchi and Joe Zappa to share which AI plays are likely to endure, how SMBs, brands, and agencies are reacting to the company's AI-native ad platform pitch, what brilliant questions VCs are asking adtech founders these days, and how OpenAds is using…

Ron Amram, Global Head of Media at Mars and former Heineken media leader, joins Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus-one) to unpack what brand building looks like heading into 2026. Ron explains how marketing has become more complex…

Tal Shaked explains how Rise spun out of IronSource, the tech behind Smart Auction Management, and why agentic advertising could change creative, buying, and monetization in 2026. Listen and watch the full episode here: https://www.adtechgodpod.com/ep-110-from-spin-off-to-smart-auctions-tal-shaked-on-building-rise-and-the-future-of-agentic-ad-te/

Tal Shaked, Chief Business Officer and co-founder of Rise, joins AdTechGod to trace his unconventional path into ad tech, from early toolbar monetization to driving alternative revenue at Babylon and later helping grow IronSource through strategic acquisitions. He explains how Rise emerged as a necessary spin out ahead of IronSource’s…

Tal Shaked, Chief Business Officer and co-founder of Rise, joins AdTechGod to trace his unconventional path into ad tech, from early toolbar monetization to driving alternative revenue at Babylon and later helping grow IronSource through strategic acquisitions. He explains how Rise emerged as a necessary spin out ahead of IronSource’s…

Jenny Wall from VideoAmp explains why CTV measurement must move past impressions and demos, and how advanced audiences and faster optimization connect TV spend to real business results. Watch and listen the full episode here: https://youtu.be/IRbs0eLsYbg?si=aeIkxed_5aRHQLQQ

Jenny Wall from VideoAmp joins Ari Paparo to unpack why CTV measurement has to evolve past impressions and demos. They dig into outcomes, advanced audiences, clean room data, and the growing need for multiple currencies across linear, streaming, and walled gardens. Expect practical examples, a clear case for audience first…

Jenny Wall from VideoAmp joins Ari Paparo to unpack why CTV measurement has to evolve past impressions and demos. They dig into outcomes, advanced audiences, clean room data, and the growing need for multiple currencies across linear, streaming, and walled gardens. Expect practical examples, a clear case for audience first…

Ari Paparo and Eric Franchi explain why OpenAI is likely to launch an advertising business, from the economics of computing to the power of intent-driven chat, and what that could mean for search budgets. Listen and watch the full episode here: https://www.marketecturepod.com/

Ari Paparo and Eric Franchi discuss a variety of topics, ranging from the latest developments in the Google trial to the implications of AI in advertising. They provide insights on consulting strategies for data companies, share their personal pizza preferences, and explore the future of marketing mix models. The conversation…

Ari Paparo and Eric Franchi discuss a variety of topics, ranging from the latest developments in the Google trial to the implications of AI in advertising. They provide insights on consulting strategies for data companies, share their personal pizza preferences, and explore the future of marketing mix models. The conversation…

Eric Franchi blesses Joe Zappa with his insights on the key dos and don’ts of fundraising, including how to get a warm intro, what makes a great pitch deck, which questions to ask VCs, and why manufacturing FOMO or including an exit slide can backfire. Plus, Eric says not to…

Priti Ohri, CEO of Advertible, reveals how she built a startup transforming native ads after being laid off, and why resilience and representation are key to innovation in ad tech. Listen and watch the full episode here: https://www.adtechgodpod.com/ep-109-building-advertible-priti-ohri-on-reinventing-native-ads-and-leading-with-purpose/

Josh Markham, Chief Product Officer at Mula, joins Jeremy Bloom and AdTechGod to explore how automation, agentic systems, and human-in-the-loop design can help publishers fight AI with AI increasing engagement, lifting revenue per session, and rebuilding trust in their own editorial voice. Watch the full episode here: https://youtu.be/c1Qh8lUW_Ng

AdTechGod speaks with Priti Ohri, Co-Founder and CEO of Advertible, about how she turned a layoff into a launchpad for innovation. From her early days at MTV Networks and LVMH to founding a company reshaping native advertising, Priti shares how Advertible simplifies native ad delivery for SSPs while improving user…

AdTechGod speaks with Priti Ohri, Co-Founder and CEO of Advertible, about how she turned a layoff into a launchpad for innovation. From her early days at MTV Networks and LVMH to founding a company reshaping native advertising, Priti shares how Advertible simplifies native ad delivery for SSPs while improving user…