David LeDuc from the Network Advertising Initiative (NAI) sits down with host Alan Chapell to discuss the NAI's reinvention of its self-regulatory efforts in light of the influx of U.S. state privacy laws. They discuss what a good privacy law looks like, the challenges around finding the right balance, California's…
In this episode of the AdTechGod Pod, host AdTechGod sits down with David Cohen, CEO of the IAB, for a wide-ranging conversation ahead of IAB ALM in Palm Springs. They unpack how AI has moved from hype to real-world application, why the cookie conversation has faded, and what new challenges…
We follow the 80/20 rule, planning most of our resources while leaving room for what comes up unexpectedly. That balance helps us respond to real industry needs without losing focus. Listen and watch the full episode here: https://www.adtechgodpod.com/ep-117-from-hype-to-reality-ai-advertising-and-whats-next-with-david-cohen-iab-ceo/
In this episode of the AdTechGod Pod, host AdTechGod sits down with David Cohen, CEO of the IAB, for a wide-ranging conversation ahead of IAB ALM in Palm Springs. They unpack how AI has moved from hype to real-world application, why the cookie conversation has faded, and what new challenges…
In this episode of the AdTechGod Pod, host AdTechGod sits down with David Cohen, CEO of the IAB, for a wide-ranging conversation ahead of IAB ALM in Palm Springs. They unpack how AI has moved from hype to real-world application, why the cookie conversation has faded, and what new challenges…
Featuring: Gary Mittman (Kerv.ai), Jackelyn Keller (Jackwell Partners), Ryan Walker (PMG), and Matt Barash (Nova). Hosts: Jeremy Bloom, Sam Khoury & Amelia Tran from Marketecture Media
In a flood of AI-generated content, Erez Levin, Ari Paparo, and Eric Franchi explain why only real value builds an audience people are willing to support. Listen and watch the full episode here: https://www.marketecturepod.com/episode-156-does-quality-really-matter-erez-levin-weighs-in/
Ari Paparo and Eric Franchi are joined by Erez Levin, a former Googler who focuses on media and inventory quality. They dig into what “quality” really means in programmatic advertising, why short-term outcomes can be misleading, and how incentive structures have pushed spend toward lower-value impressions. Takeaways - Quality is…
Tech junkies and adtech enthusiasts alike flocked to Las Vegas last week for CES 2026. As the dust settled, one thing became abundantly clear: when it comes to the future of advertising, technology will be at the core of every function within the industry. Here's a look at what some…
Alan Chapell is joined by Dr. Travis Hall - Director for State Engagement at the Center for Democracy & Technology (CDT), a nonpartisan organization focused on civil rights and liberties in the digital age. They talk about the ads space through a lens balancing consumer expectations with business interests and…
Eric Franchi and Joe Zappa discuss takeaways from tvScientific-Pinterest with a focus on B2B marketing and investing: why tvScientific's narrative struck the right notes, how they implemented the CEO evangelism playbook, and what their success signals for investors.
Jesse Math from Keen Decision Systems joins AdTechGod to walk through how modern media planning is shifting from hindsight measurement to forward looking decision making. The conversation explores how brands can plan, forecast, and allocate budgets even without perfect data, using benchmarks, simulations, and iterative constraints to drive real business…
Julie Van Ullen, President and CRO at iSpot, chats with AdTechGod about why authenticity and mentorship have been the biggest drivers of her career. She breaks down how trust shapes strong teams, why adaptability matters in tech, and what’s next for data-driven advertising. Full episode on AdTechGod Pod. Listen and…
Join us on the AdTechGod Pod as we dive into an inspiring conversation with Julie Van Ullen, President and CRO at iSpot. Discover her journey through leadership roles at IAB, OpenX, Freewheel, Rakuten Advertising, and Rakuten Rewards. Julie shares her insights on maintaining authenticity, the importance of mentorship, and navigating…
Join us on the AdTechGod Pod as we dive into an inspiring conversation with Julie Van Ullen, President and CRO at iSpot. Discover her journey through leadership roles at IAB, OpenX, Freewheel, Rakuten Advertising, and Rakuten Rewards. Julie shares her insights on maintaining authenticity, the importance of mentorship, and navigating…
The first season (2025) of The Brand Forum by Marketecture gave us some fantastic insights into modern marketing and brand strategy. Thank you to all our guests! 🎙️ Alex Birchmeier, Erika Lamoreaux, Sarah (Warner) Harms, Natasha Shaikh, MBA, Brad Feinberg, Zach Lain, Lisa Perez, Amy Benford, Vinny Rinaldi, Loren (Brill)…
Autonomous Advertising Is Here, and It’s Already Beating Humans Ari Paparo spoke with Tim Vanderhook and Chris Vanderhook of Viant at CES about a major step toward autonomous advertising: Outcomes, powered by Lattice Brain AI. Outcomes is built to run performance campaigns with just a few inputs then the system…
From CES, Ari Paparo talks with Co-founder and CEO Tim Vanderhook and Co-founder and COO Chris Vanderhook of Viant about what automation looks like in a DSP workflow, using Viant’s Lattice Brain and Outcomes as the framing. They cover how goal-based optimization is set up (CPA/ROAS), what they observed in…
Join advertising experts, publishers, brands, and agencies at the conference for thinkers and doers. 📅 March 10–11, 2026 📍 The Glasshouse, NYC - Complimentary tickets for qualified brands and agencies. - Discounted tickets for publishers and groups of 3+. Don’t wait! Our 2025 events sold out in advance. Register: https://2026.marketecturelive.com/e/marketecturemedia
Damian Garbaccio, Chief Commercial and Marketing Officer at Affinity Solutions, joins Jeremy Bloom and Amelia Tran from Marketecture Media to discuss how brands can operate more effectively in a faster, noisier, and increasingly fragmented advertising environment. Real-time optimization, deterministic purchase data, and privacy-safe personalization is helping advertisers target, measure, and…
Ari Paparo talks with Mike Khristo, Founder of Layers, about vibe coding, AI-driven app creation, and how marketing plans can now be generated directly from code. Listen and watch the full episode here: https://www.marketecturepod.com/episode-155-ari-missed-ces-but-eric-and-ai-were-there-plus-mike-khristo-creates-marketing-plans/
Ari Paparo and Eric Franchi break down the biggest themes coming out of CES and across ad tech. Ari speaks with Mike Khristo, CEO of Layers, about turning code directly into customers, automating marketing for developers, and how vibe coding is enabling a new wave of profitable niche apps. Ari…
Mike Evans, Head of Sales, US at LG Ad Solutions, joins Jeremy Bloom from Marketecture Media to break down how LG Ad Solutions is putting the art and science of Connected TV into action. The conversation focuses on how LG uses the television as a creative canvas, paired with data…
So, what is the Marketecture team manifesting for advertising in 2026? - Kaitlin O'Brien: Intelligent use of AI that adds real value to the people who are using it. - David Berkowitz: AI used as an engine for growth rather than clout. - Amelia Tran: Connecting with our online communities…