Episodes
June 16, 2025
Cannes Special: Tony Marlow from LG Ads talks AI and 3D ads
Ari Paparo sits down with Tony Marlow, CMO of LG Ad Solutions, at Cannes to unpack trends in connected TV. They cover ad innovation on smart TVs, the role of OEMs in media strategy, and how AI is starting to shape both target...
June 15, 2025
Cannes Special: Reaching for Outcomes: Tatari’s Philip Inghelbrecht on the Future of TV Advertising
Ari Paparo talks with Philip Inghelbrecht, CEO and co-founder of Tatari, about how TV advertising is changing. They cover outcome-based measurement, the role of DSPs in connected TV, and how Tatari is using AI in creative wor...
June 13, 2025
Episode 127: Mark Grether on What PayPal Ads Is Building
Mark Grether, GM of PayPal Ads, joins Ari Paparo to break down how PayPal is approaching ads using data from PayPal, Venmo, and Honey. They talk about off-site targeting, commerce media, and why PayPal’s position in the marke...
June 9, 2025
Inside Roblox’s Growing Ad Platform with Louqman Parampath
Ari Paparo speaks with Louqman Parampath, VP of Product for Ads and Commerce at Roblox, to break down how the company is building out its ad business. They discuss Roblox's massive user base, its immersive environment, and ho...
June 6, 2025
Episode 126: Ampersand’s TV Strategy, Meta’s AI Ads, and Amazon’s DSP Moves
Todd Braverman, CRO of Ampersand, joins to explain how the company is navigating the shift from linear TV to streaming and data-driven advertising. Plus, Ari and Eric break down Meta’s AI ad plans, Amazon’s DSP pricing push, ...
June 2, 2025
EXTE: Contextual Targeting, Optimization, and Expanding into the U.S. Market
Ari Paparo speaks with Matthew Doherty, CEO of EXTE North America, about the company’s recent rebranding and its approach to entering the U.S. market. They cover EXTE’s contextual targeting technology, how its optimization fu...
May 30, 2025
Episode 125: Serial Marketer David Berkowitz
Ari Paparo and Eric Franchi are joined by David Berkowitz, a longtime marketer and founder of Serial Marketers and the AI Marketers Guild. They talk about the evolving role of community in marketing, how AI is reshaping creat...
May 27, 2025
Blis CTO Aaron McKee on Location Intelligence and the Future of Omnichannel Advertising
Ari Paparo speaks with Aaron McKee, CTO of Blis, recently acquired by T-Mobile. They discuss Blis’s unique geo-based approach to omnichannel media planning and measurement, how it delivers performance across hard-to-reach env...
May 23, 2025
Episode 124: Jenny Wall from VideoAmp on Currency and the Upfronts
Eric and Ari are joined by Jenny Wall, CMO of VideoAmp, to discuss the week's biggest stories—from DoubleVerify’s defamation lawsuit to Walmart’s retail media momentum. Jenny shares her perspective on the state of measurement...
May 19, 2025
How to be Power Collaborator: An Agency Perspective
GroupM COO JiYoung Kim talks about the agency’s evolving role in data collaboration, why signal-based models may outperform ID-based ones, and how privacy and performance can coexist. She also reflects on AI’s growing influen...
May 16, 2025
Episode 123: Olivia Kory from Haus tells us why YouTube is underrated. Plus saying goodbye to Xandr Invest
Eric Franchi and Ari Paparo are joined by Olivia Kory, Chief Strategy Officer at Haus, Olivia explains her research on YouTube and AppLovin as well as how the methodology can work across media. The group discusses the big new...
May 12, 2025
What AI Search Means for Brand Visibility: A Conversation with Omnicom’s Erin Lanuti
Bluefish CEO Alex Sherman talks with Erin Lanuti, Chief Innovation Officer at Omnicom PR Group, about how AI is reshaping the way consumers discover brands. They explore the risks of misinformation in AI-generated responses, ...
May 9, 2025
Episode 122: Inside Taboola’s Strategy for the Open Web
Taboola CEO Adam Singolda joins Ari Paparo to explore the company’s role in the open web, from evolving publisher monetization models to the impact of AI on content personalization. They discuss the balance between relevance and quality, the rise of commerce content, and how platforms like Taboola …
May 5, 2025
How Dappier Is Building AI Agents for Media Companies
Dan Goikhman (CEO) and Krish Arvapally (CTO) of Dappier join the show to discuss how their company helps media brands deploy AI agents across websites and messaging platforms. They talk about real-world use cases, monetizatio...
May 2, 2025
Episode 121: David Kostman on the new Teads, and what’s next for the Open Web. Plus a Possible round-up and Apple’s big antitrust loss.
Eric and Ari catch up with Teads CEO David Kostman to discuss the company’s merger with Outbrain, navigating between brand and performance goals, and how the open internet fits into today’s media landscape. They also break do...
April 28, 2025
Duration Media on their new business, Curation Media.
Ari Paparo speaks with Andy Batkin, CEO of Duration Media, about the launch of Curation Media, a new approach to programmatic advertising. They explore the shift away from middlemen, how real-time viewability tech is creating...
April 25, 2025
Episode 120: Michael Walrath on Yext, Yahoo, and AI. Plus the AdLand acquisition and Google’s cookie reversal.
Michael Walrath, CEO of Yext, discusses the evolution of digital presence and the growing importance of structured data in an AI-driven landscape. He reflects on local-first marketing and the challenges of visibility at scale...
April 21, 2025
TripleLift’s New CEO on Creative Innovation, Retail Media, and the Future of CTV
TripleLift CEO Dave Helmreich joins Ari Paparo to discuss his first 60 days at the helm and how the company is evolving beyond its native roots. They explore TripleLift’s push into creative as a differentiator for programmati...
April 18, 2025
Episode 119:🚨Blockbuster episode🚨The Google antitrust ruling + Mark Zagorski on what the critics have wrong about DoubleVerify
DoubleVerify CEO Mark Zagorski joins to discuss the evolving role of measurement, the use of AI, and how DV is addressing scrutiny, while Arielle Garcia and Alan Chapell break down the recent antitrust decision against Google...
April 14, 2025
Understanding Concepts Over Keywords: Inside Inouvo’s AI-Powered Targeting with Eric Tilbury
In this episode, Ari Paparo interviews Eric Tilbury, Head of Operations at Inouvo, to explore how their platform moves beyond traditional keyword targeting using a proprietary “concept graph.” Tilbury explains how Inouvo iden...
April 11, 2025
Episode 118: Anthony Katsur on Navigating the Future of Ad Tech with Trusted Server
Anthony Katsur explores the Trusted Server initiative, its impact on ad tech, and how it addresses challenges like browser privacy, signal loss, and ad blocking while enhancing attribution and transparency. Learn more about y...
April 7, 2025
How KERV.ai is Powering Contextual Video and Shoppable Ads with AI
In this episode of Marketecture, Ari Paparo sits down with Gary Mittman, CEO of KERV.ai, to discuss how AI-driven video analysis is transforming contextual relevance and shopability. Mittman explains how KERV’s technology ide...
April 4, 2025
Episode 117: Chris Kane and Mike O'Sullivan debate supply and data
Chris Kane, and Mike O'Sullivan have a spirited debate on the Marketecture Live stage. Eric and Ari break down the latest on ad verification, Applovin’s response to short-seller attacks, the ongoing DSP fee wars, and major m...
April 2, 2025
Bonus Episode: The Brand Forum, a New Podcast from Marketecture
Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens. In our ina...