Episodes
Jan. 16, 2026
Episode 156: Does quality really matter? Erez Levin weighs in
Ari Paparo and Eric Franchi are joined by Erez Levin, a former Googler who focuses on media and inventory quality. They dig into what “quality” really means in programmatic advertising, why short-term outcomes can be misleadi...
Jan. 12, 2026
Tim and Chris Vanderhook on Viant’s Lattice Brain: How Autonomous Advertising Beats Human Traders
From CES, Ari Paparo talks with Co-founder and CEO Tim Vanderhook and Co-founder and COO Chris Vanderhook of Viant about what automation looks like in a DSP workflow, using Viant’s Lattice Brain and Outcomes as the framing. T...
Jan. 9, 2026
Episode 155: Ari Missed CES, but Eric and AI Were There. Plus, Mike Khristo Creates Marketing Plans from GitHub
Ari Paparo and Eric Franchi break down the biggest themes coming out of CES and across ad tech. Ari speaks with Mike Khristo, CEO of Layers, about turning code directly into customers, automating marketing for developers, and...
Jan. 6, 2026
Inside Walmart Connect: From Retail Media to Full-Funnel Performance with Khurrum Malik
Walmart Connect has quickly evolved from a search-driven retail media platform into a full-funnel advertising powerhouse. In this episode, Ari Paparo sits down with Khurrum Malik, VP of Business and Product Marketing at Walma...
Dec. 29, 2025
Playwire with Jayson Dubin: Human Intelligence vs Machine Learning in AdTech at Marketecture Live
On Marketecture Live, Jayson Dubin, CEO and Founder of Playwire, explains how publishers can grow revenue and improve performance by combining machine learning with human intelligence. He shares concrete results from AI-drive...
Dec. 23, 2025
Episode 154: Marketecture Wrapped: Predictions, Year-in-Review, and Shout-Outs from Eric and Ari
In this episode, Ari Paparo and Eric Franchi reflect on the past year in ad tech and discuss their predictions from the previous year, the growth of Marketecture, and the biggest news stories in the industry. They highlight k...
Dec. 22, 2025
PayPal Open Commerce with Dr. Mark Grether: Retail Media, Agentic Commerce at Marketecture Live
Dr. Mark Grether, SVP & General Manager, PayPal, unpacks how PayPal is reshaping commerce media by leveraging its transaction graph across 30 million merchants and 400 million consumers at Marketecture Live. From democratizin...
Dec. 19, 2025
Episode 153: Scott Spencer invented RTB, now he’s taking on cookie banners
Scott Spencer, co-founder of Rewarded Interest and former DoubleClick and Google product leader, explains why cookie banners failed, how consumer privacy still feels broken, and what it takes to give users real control withou...
Dec. 15, 2025
Programmatic Innovation in Live Sports with Andrew Casale and Megan Pagliuca at Marketecture Live
Andrew Casale, CEO, Index Exchange, and Megan Pagliuca, Chief Product Officer, Omnicom Media Group, unpack how live sports and streaming are becoming more addressable through programmatic, why new standards are fixing real-ti...
Dec. 12, 2025
Episode 152: Jim Payne is back! His new SDK lets you control monetization with AI
Ari Paparo and Eric Franchi sit down with MoPub and MAX founder Jim Payne to unpack his new company CloudX, how “monetization as code” lets mobile publishers manage their entire ad stack in files that AI can edit, why he team...
Dec. 7, 2025
Meta Advantage+ & Incrementality: Findings From 640 Tests with Olivia Kory at Marketecture Live
Olivia Kory, Chief Strategy Officer from Haus, walks through an 18-month review of 640 incrementality tests run by Haus to compare Meta’s Advantage+ campaigns with manual setups. She explains the shift from hands-on targeting...
Dec. 5, 2025
Episode 151: How Publishers Can Get Paid for AI, with Matthew Goldstein
Matthew Goldstein joins Ari Paparo and Eric Franchi to break down how AI is reshaping publishing, why traffic declines are less scary than content theft, and what it will take for publishers to get paid in an agentic future. ...
Dec. 1, 2025
CTV Ads 2025: Proving Outcomes Beyond Impressions with Jenny Wall at Marketecture Live
Jenny Wall from VideoAmp joins Ari Paparo to unpack why CTV measurement has to evolve past impressions and demos. They dig into outcomes, advanced audiences, clean room data, and the growing need for multiple currencies acros...
Nov. 26, 2025
Episode 150: Thanksgiving Mailbag. Listeners ask questions, Eric and Ari give answers
Ari Paparo and Eric Franchi discuss a variety of topics, ranging from the latest developments in the Google trial to the implications of AI in advertising. They provide insights on consulting strategies for data companies, sh...
Nov. 24, 2025
Bayer’s Alexis Gossard & Lisa Perez Reveal the One A Day Brand Transformation at Marketecture Live
At Marketecture Live, Alexis Gossard, Senior Manager of Media Strategy at Bayer, and Lisa Perez, General Manager for Pain/Cardio/Derm and Nutritionals, discuss the recent shift in strategy behind the One A Day brand. They out...
Nov. 21, 2025
Episode 149: Steven Liss of OpenAds on AI start-up, AdCP, UCP, and how The Trade Desk stole his name
Ari Paparo and Eric Franchi sit down with Steven Liss, CEO of OpenAds, to discuss the company’s shift from placing ads inside AI chat to using AI to transform display advertising. They explore why contextual intelligence is g...
Nov. 17, 2025
Inside AWS’s RTB Fabric: Sergio Serra on Reinventing Ad Tech Infrastructure
Ari Paparo sits down with Sergio Serra, PM Lead for RTB Fabric at AWS, to explore how Amazon is transforming the foundations of programmatic advertising. They break down how RTB Fabric eliminates data egress costs, improves l...
Nov. 14, 2025
Episode 148: Paul Bannister Shares Research on How Consumers Feel About AI-Generated Content
Ari Paparo and Eric Franchi sit down with Paul Bannister, Chief Strategy Officer of Raptive, unpack new research on how audiences respond to AI-written content, why trust changes depending on labeling and experience, and what...
Nov. 10, 2025
From D2C to CTV: Nik Sharma and James Borow on Reinventing TV Advertising at Marketecture Live
Nik Sharma, CEO, Sharma Brands, and James Borow, VP, Product & Engineering, Comcast, explore how direct-to-consumer performance tactics are transforming traditional TV advertising. Recorded at Marketecture Live, they discuss ...
Nov. 7, 2025
Episode 147: Mathieu Roche on the TrueData Acquisition and the Modern Market for Identity
Ari Paparo and Eric Franchi are joined by Mathieu Roche, CEO of ID5, to discuss the recent acquisition of TrueData and its implications for the identity market. They explore the integration of identity graphs and IDs, the cha...
Nov. 3, 2025
Luke Schoenberger on Simplifying Publisher Ad Tech with Playwire’s Wrapper
Ari Paparo interviews Luke Schoenberger, Executive Vice President of Product Engineering at Playwire. They discuss Playwire's role as a major sales house for publishers, the development of a custom wrapper for ad monetization...
Oct. 31, 2025
Episode 146: Terry Kawaja Lets Loose on the Marketecture Live Stage
Ari Paparo and Eric Franchi recap the highlights from Marketecture Live II, discussing the event's success, key speaker insights, and upcoming plans for the next event. They delve into recent earnings reports from major tech ...
Oct. 27, 2025
Jackie Paulino on How Pixability’s “Pixie” Uses AI Agents to Transform YouTube Advertising
Pixability Chief Product Officer Jackie Paulino joins Ari Paparo to discuss how their new AI agent, Pixie, is revolutionizing YouTube ad curation. Discover how Pixability combines data, agentic AI, and human insight to enhanc...
Oct. 24, 2025
Episode 145: The current state of digital B2B with Scott Stedman of Imaginarium
Ari Paparo and Eric Franchi sit down with Scott Stedman, founder and CEO of The Imaginarium, to unpack how business-to-business marketing is changing. They discuss the evolution of account-based marketing, the move toward mor...