Episodes
Dec. 5, 2025
Episode 151: How Publishers Can Get Paid for AI, with Matthew Goldstein
Matthew Goldstein joins Ari Paparo and Eric Franchi to break down how AI is reshaping publishing, why traffic declines are less scary than content theft, and what it will take for publishers to get paid in an agentic future. ...
Dec. 1, 2025
CTV Ads 2025: Proving Outcomes Beyond Impressions with Jenny Wall at Marketecture Live
Jenny Wall from VideoAmp joins Ari Paparo to unpack why CTV measurement has to evolve past impressions and demos. They dig into outcomes, advanced audiences, clean room data, and the growing need for multiple currencies acros...
Nov. 26, 2025
Episode 150: Thanksgiving Mailbag. Listeners ask questions, Eric and Ari give answers
Ari Paparo and Eric Franchi discuss a variety of topics, ranging from the latest developments in the Google trial to the implications of AI in advertising. They provide insights on consulting strategies for data companies, sh...
Nov. 24, 2025
Bayer’s Alexis Gossard & Lisa Perez Reveal the One A Day Brand Transformation at Marketecture Live
At Marketecture Live, Alexis Gossard, Senior Manager of Media Strategy at Bayer, and Lisa Perez, General Manager for Pain/Cardio/Derm and Nutritionals, discuss the recent shift in strategy behind the One A Day brand. They out...
Nov. 21, 2025
Episode 149: Steven Liss of OpenAds on AI start-up, AdCP, UCP, and how The Trade Desk stole his name
Ari Paparo and Eric Franchi sit down with Steven Liss, CEO of OpenAds, to discuss the company’s shift from placing ads inside AI chat to using AI to transform display advertising. They explore why contextual intelligence is g...
Nov. 17, 2025
Inside AWS’s RTB Fabric: Sergio Serra on Reinventing Ad Tech Infrastructure
Ari Paparo sits down with Sergio Serra, PM Lead for RTB Fabric at AWS, to explore how Amazon is transforming the foundations of programmatic advertising. They break down how RTB Fabric eliminates data egress costs, improves l...
Nov. 14, 2025
Episode 148: Paul Bannister Shares Research on How Consumers Feel About AI-Generated Content
Ari Paparo and Eric Franchi sit down with Paul Bannister, Chief Strategy Officer of Raptive, unpack new research on how audiences respond to AI-written content, why trust changes depending on labeling and experience, and what...
Nov. 10, 2025
From D2C to CTV: Nik Sharma and James Borow on Reinventing TV Advertising at Marketecture Live
Nik Sharma, CEO, Sharma Brands, and James Borow, VP, Product & Engineering, Comcast, explore how direct-to-consumer performance tactics are transforming traditional TV advertising. Recorded at Marketecture Live, they discuss ...
Nov. 7, 2025
Episode 147: Mathieu Roche on the TrueData Acquisition and the Modern Market for Identity
Ari Paparo and Eric Franchi are joined by Mathieu Roche, CEO of ID5, to discuss the recent acquisition of TrueData and its implications for the identity market. They explore the integration of identity graphs and IDs, the cha...
Nov. 3, 2025
Luke Schoenberger on Simplifying Publisher Ad Tech with Playwire’s Wrapper
Ari Paparo interviews Luke Schoenberger, Executive Vice President of Product Engineering at Playwire. They discuss Playwire's role as a major sales house for publishers, the development of a custom wrapper for ad monetization...
Oct. 31, 2025
Episode 146: Terry Kawaja Lets Loose on the Marketecture Live Stage
Ari Paparo and Eric Franchi recap the highlights from Marketecture Live II, discussing the event's success, key speaker insights, and upcoming plans for the next event. They delve into recent earnings reports from major tech ...
Oct. 27, 2025
Jackie Paulino on How Pixability’s “Pixie” Uses AI Agents to Transform YouTube Advertising
Pixability Chief Product Officer Jackie Paulino joins Ari Paparo to discuss how their new AI agent, Pixie, is revolutionizing YouTube ad curation. Discover how Pixability combines data, agentic AI, and human insight to enhanc...
Oct. 24, 2025
Episode 145: The current state of digital B2B with Scott Stedman of Imaginarium
Ari Paparo and Eric Franchi sit down with Scott Stedman, founder and CEO of The Imaginarium, to unpack how business-to-business marketing is changing. They discuss the evolution of account-based marketing, the move toward mor...
Oct. 20, 2025
Stephen Yap on Perion One, AI Integration, and the Future of Cross-Channel Advertising
Ari Paparo interviews Steven Yap, the Global Chief Revenue Officer of Perion Network, during Advertising Week in New York. They discuss the evolution of Perion, the launch of Perion One, and the importance of unifying technol...
Oct. 17, 2025
Episode 144: Rich Greenfield on the State of Dying Media and What’s Going on with Paramount
Ari Paparo and Eric Franchi speak with Rich Greenfield from LightShed Ventures about the state of traditional and digital media. They discuss Paramount’s evolving strategy, Larry Ellison’s growing role in media and technology...
Oct. 14, 2025
SSPs Beyond “Pipes”: OpenX’s Matt Sattel on the Future of Curation, SPO, and AI
Ari Paparo talks with OpenX CRO Matt Sattel about how supply-side platforms are evolving in 2025, from simple “pipes” to intelligent systems focused on quality, transparency, and outcomes. They discuss trends shaping the ecos...
Oct. 10, 2025
Episode 143: Omar Tawakol on Using AI to Scale Product Placement
Ari Paparo and Eric Franchi speak with Omar Tawakol, CEO of Rembrand, about how artificial intelligence is influencing advertising and media. They explore the role of virtual product placement, its implications for creators a...
Oct. 3, 2025
Episode 142: What’s Going on with the Google Remedies Trial
In this session, Eric Franchi, Alan Chapell, and Ari Paparo discuss the Google remedies antitrust trial. They also cover OpenAI’s approach to monetization and Amazon’s recent collaborations with Spotify and Netflix.
Takeaway...
Sept. 26, 2025
Episode 141: The State of Pharma Advertising with Josh Walsh of BranchLab
Ari Paparo and Eric Franchi speak with Josh Walsh, founder and CEO of BranchLab, about how pharmaceutical advertising is changing. The discussion covers BranchLab’s use of neural networks with non-health data, the impact of n...
Sept. 19, 2025
Episode 140: What is publisher data really worth? With Arcspan’s Art Muldoon
In this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi engage with Art Muldoon, Co-Founder of ArcSpan, to discuss the changing landscape of publisher data in ad tech. They explore topics such as levera...
Sept. 12, 2025
Episode 139: Lisa Utzschneider on carbon, attention, AI, and why being the CEO is fun!
In this episode, Ari Paparo and Eric Franchi talk with Lisa Utzschneider, CEO of Integral Ad Science (IAS), about the latest shifts in digital advertising. They explore how the industry is moving from simple verification towa...
Sept. 8, 2025
Inside B2B Data and Sales Enablement with Ajit Thupil, CPO of Bombora
In this conversation, Ari Paparo interviews Ajit Thupil, Chief Product Officer of Bombora, discussing the unique challenges and strategies in B2B marketing. They explore how Bombora leverages data to enhance sales and marketi...
Sept. 5, 2025
Episode 138: Perplexity exits ads, Epsilon owns an SSP, and Paramounts Looks at The Free Press
In this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi discuss the recent Google search remedies and their implications for the market. They delve into the antitrust issues surrounding Google, the upco...
Sept. 3, 2025
Emergency Podcast: Ari and Alan Chapell on the Google Search Remedies
In this emergency episode of the Market Texture Podcast, Ari Paparo and Alan Chapell discuss the recent ruling by Judge Metta regarding Google's monopoly status. They analyze the implications of the ruling, including the deci...