May 12, 2025
What AI Search Means for Brand Visibility: A Conversation with Omnicom’s Erin Lanuti
Bluefish CEO Alex Sherman talks with Erin Lanuti, Chief Innovation Officer at Omnicom PR Group, about how AI is reshaping the way consumers discover brands. They explore the risks of misinformation in AI-generated responses, the shift from traditional SEO to conversational AI, and what brands need to do to stay visible and accurate in AI-driven search environments.
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