WPP’s Kate Scott Dawkins on AI’s Impact on Advertising

Kate Scott-Dawkins, Global President of Business Intelligence at WPP Media, explains how AI is transforming advertising workflows and why human insight remains essential for real industry innovation.

Listen and watch the full episode here: https://www.adtechgodpod.com/ep-120-wpps-kate-scott-dawkins-on-predicting-the-future-of-data-ai-and-advertisings-next-era/