Why Mid-Market Brands Are Finally Using MMM

Marilois Snowman, Founder and CEO of Media Instruction, explains why mid-market brands struggle with measurement, how media mix modeling is becoming more accessible, and why CTV and linear still matter for growth. Plus, how AI is changing discovery and web traffic.

Listen and watch the full episode here: https://www.adtechgodpod.com/ep-122-smarter-media-for-mid-market-brands-with-marilois-snowman-from-mediastruction/