90% of streaming ad spend coming from just 10 publishers? That changes everything.
At Marketecture Live III, Ari Paparo from Marketecture Media, with Philip Inghelbrecht, Co-Founder & CEO at Tatari, breaks down why traditional programmatic advertising no longer makes sense when supply is highly concentrated and how Upstream is changing the game.
Listen and watch the full episode here: https://news.marketecture.tv/p/the-parallel-infrastructure-why-premium-ctv-publishers-are-building-outside-the-programmatic-stack
