Most agencies use AI tools to work faster, but what if that’s the wrong mindset?
Bob Lord, President, Horizon Media, with Obele Brown-West, President, Colle McVoy, and Mike Shields, Founder, Next in Media, explore how AI and emerging technologies should be used to drive real client growth, not just efficiency. The conversation shifts toward performance-based models, in which agencies are paid based on actual results such as revenue, sales, and business impact.
Listen and watch the full episode here: https://www.adtechgodpod.com/how-agencies-are-adapting-to-the-ai-meteorite/
