Generative AI hype is waning and adoption in 2026 will hinge on one thing: real value.
For the advertising industry, if AI platforms don’t deliver clear, high-utility solutions, they risk losing buy-in from marketers who are already questioning ROI and relevance.
The next phase of AI growth isn’t about adding AI everywhere, but solving the right problems with the right technology.
Developers and solution providers need to take a critical approach in asking whether generative AI and LLMs are truly the best tools for the job, or simply the most marketable.
Winners here won’t just build better AI — they’ll effectively communicate its value proposition and differentiation in the market. Clear articulation of what an AI-led platform actually improves, replaces, or unlocks will determine who scales and who stalls.
credit: @mattbooshell#adtech #programmatic #productstrategy
#adtech #programmatic #productstrategy
