Autonomous Advertising Is Here, and It’s Already Beating Humans
Ari Paparo spoke with Tim Vanderhook and Chris Vanderhook of Viant at CES about a major step toward autonomous advertising: Outcomes, powered by Lattice Brain AI.
Outcomes is built to run performance campaigns with just a few inputs then the system handles
planning, bidding, optimization, frequency decisions, publisher selection, and measurement in
real time.
Listen and watch the full episode here: https://app.beehiiv.com/posts/6f5ade14-878f-4c9c-885b-b2747468bef0?sort=newest_first
