Damian Garbaccio, Chief Commercial and Marketing Officer at Affinity Solutions, joins Jeremy Bloom and Amelia Tran from Marketecture Media to discuss how brands can operate more effectively in a faster, noisier, and increasingly fragmented advertising environment. Real-time optimization, deterministic purchase data, and privacy-safe personalization is helping advertisers target, measure, and improve performance based on real consumer behavior.
- Brands are leaning into real-time optimization, using speed, AI, and purchase data to adjust campaigns while they are live and drive stronger results.
- Privacy-safe personalization is built on consented, anonymized purchase data, creating a clear value exchange that improves relevance and reduces wasted impressions.
- Measurement from ad exposure through purchase is now essential as advertisers look to prove ROAS and optimize with confidence.
#SweetSuites | AdTechGod | The Advertising Forum | Marketecture Media
