Brad Nelson, Commercial Director at Sojern, sat down with Amelia Tran and Jeremy Bloom from Marketecture Media to talk about where travel advertising is headed. With Sojern working with well over half of the hotels on the Las Vegas Strip and updating traveler audiences more than 800 million times a day, the conversation was grounded in real scale and real intent.
When people think of Sojern, they think of travel, and Brad was clear that everything starts with consent.
As a travel data company working with hotels, cruise lines, and travel data partners, Sojern is built on privacy-first signals that reflect real traveler behavior. Personalization, when done right, is about value. Using data from prospecting to inform dynamic, relevant experiences helps brands connect in ways that feel useful and drive outcomes.
- AI is changing how travelers discover and plan, increasing the importance of relevance and intent-based messaging.
- Sojern’s differentiation comes from consent-led travel data, real-time audience updates, and unified activation across channels.
- Personalization works when it adds value, using dynamic insights to improve the experience for both the traveler and the brand.
#SweetSuites | AdTechGod | The Advertising Forum | Marketecture Media
