In this episode, Reed Barker, head of advertising at Philo discusses streaming TV. He emphasizes the importance of nimbleness, partnerships, and a focus on content. He shares insights on how Philo differentiates itself in the market and the strategies that have contributed to its success in the competitive streaming environment.
Takeaways
- Philo targets audiences seeking affordable lifestyle and entertainment content.
- The platform allows users to watch content without a subscription through FAST channels.
- Philo's nimbleness comes from being a small, independent company with a proprietary tech stack.
- The shift to programmatic advertising has changed the monetization landscape for streaming services.
- Partnerships are prioritized based on feedback from the demand community.
- Listening to partners' pain points is crucial for building effective solutions.
- Content simplicity is key for consumer engagement in streaming.
- The speed of content discovery impacts user satisfaction.
- Television remains a dynamic and unpredictable industry.
- Curiosity and fun are essential elements in the streaming business
Chapters
00:00 Introduction to Streaming and Philo's Strategy
02:51 The Importance of Nimbleness in Streaming
05:56 Building Partnerships in the Streaming Ecosystem
09:01 The Unchanging Rule of Streaming Success
