This week in advertising news: deal making, mergers, and partnerships ⬇️

▫️The US and TikTok have a deal - but not a done deal (yet). And all of us have questions about what our FYP will look like once the algorithm is reengineered.

▫️Rembrand and Spaceback are merging, bringing their creative capabilities to the next level and more accessible for advertisers

▫️Index Exchange is integrating Gracenote’s data to pass show level data through the bidstream and improve buying transparency for advertisers

#adtech #digitaladvertising #paidmedia #programmaticadvertising