The Refresh gets a bit of a glow up this week thanks to Ms. Swift and her Life of a Showgirl release ❤️‍🔥

Here’s who’s also getting a glow up in the world of adtech:
▫️Mastercard is officially launching a commerce media network, powered by access to billions of transactions

▫️AppsFlyer and Roku launched a new reporting integration with two-way data sharing capabilities to enable stronger campaign insights and measurement

▫️Spotify Advertising is also in on the integration party, plugging into both Amazon DSP and Yahoo DSP

▫️Amazon launched Echo and Fire TV devices with the support that Alexa+ will need to live up to the promise of her generative AI powers

#adtech #digitaladvertising #paidmedia #programmaticadvertising