What went down in adtech this week? Here’s the scoop:

▫️The Trade Desk leveraged its presence at the Prebid Summit to give more details on how OpenAds and PubDesk will function + their benefits

▫️Ad Context Protocol (AdCP) catapulted adtech into its agentic era with a jam packed launch party, including a live demo

▫️Netflix and Spotify are taking advantage of each other’s best assets to expand distribution, audience reach, and advertiser interest via video podcasts

#adtech #programmaticadvertising #digitaladvertising