This week on The Refresh ⬇️

▫️Google says the open web is dying thanks budget shifts to channels like social, CTV, and retail media. Oh also, when they say open web, they mean open web display…don’t we all?

▫️ Magnite has acquired streamr.ai to support AI generated CTV creative, taking another significant step toward cornering the market on small to mid-sized advertising partners - especially as budgets shift to CTV

▫️Youtube kicked off their NFL season with a free live broadcast of the Chiefs-Chargers game. Keep an eye on live sports this season, including the reignited currency wars between Nielsen and alternatives like iSpot, VideoAmp, and Comscore

#adtech #digitaladvertising #programmatic #paidmedia