The advertising and tech news we’re covering this week on The Refresh:

▫️The IAB Tech Lab released the Agentic RTB Framework (or ARTF as another acronym for your Rolodex) for public comment through mid-January

▫️ TikTok and iHeart Media announced joint plans to rollout a podcast network on iHeart’s properties featuring TikTok creators

▫️ Meanwhile, Threads is planning new features to support podcast creators and encourage deeper podcast discovery and connection on the social platform

▫️Disney and YouTube TV ended a two week long blackout of Disney’s linear content on YouTube TV, reaching a new carriage agreement and demonstrating Google’s muscle in the TV space

#adtech #digitaladvertising #paidmedia #programmaticadvertising