What’s cooking on The Refresh this week:
▫️Reuters dug into internal documentation from Meta that gave a glimpse into the scale and profitability of scam ads on their platforms

▫️The IAB Tech Lab will now operate and manage LiveRamp’s User Context Protocol, an agentic protocol that supports data exchange and complements AdCP

▫️Netflix moves from monthly active users to monthly active viewers in an effort to give advertisers a metric that more accurately represents total audience reach

#adtech #digitaladvertising #programmaticadvertising